We know you’ve been able to “shop” via Instagram for a while now, but the ability to set up a shop via Instagram is now available (for those that sell physical goods at least!)

There are several boxes you need to tick before you can set up shop, so to speak, including having a linked Facebook page and ensuring your Instagram account is a business account and not a personal account. To read the other requirements click here. 

So, what does this mean for the marketplace?

Well, Facebook /Instagram Shops will also allow small businesses to sell products through Instagram Direct, WhatsApp, and Messenger, and tag products during live broadcasts! Talk about engaging directly with your customers!

Shops are free and easy to create and, most importantly, they’re integrated across Facebook’s many apps, meaning once you’ve set up your shop, it’s going to be available on your Facebook Page and your Instagram profile (and accessible from stories and ads).

It’s the perfect tool for businesses to pivot online, and during a time when that’s needed more than ever, Facebook /Instagram have delivered a solution that helps.

The good news? It’s available in Australia right now, to see where else the service is available, click here.

If you’d like assistance setting up your shop, content for your social media or any other PR or social media service, please get in touch.