It's tough out there at the moment. Here we share some tips to keep front of mind with your customers during lockdown.
If you've decided to DIY your public relations, you'll want to avoid making these three common PR mistakes Mistake 1: Writing a long-winded "media release" We get it, you're passionate about your business, your new service offering or the award you just won. But in this instance, the saying, "less is more" is something you … Continue reading Avoid these PR mistakes
COVID has certainly played havoc with the media landscape. Magazine titles have been shut down, local radio and TV programs are now networked from other locations and newspapers have been shut down or moved their content online (often with a paywall). It's devastating on so many levels, the job losses, the loss of quality content … Continue reading The meaning of earned media exposure
In our next series of tips about Zoom sessions we look at three more essential areas when hosting meetings on Zoom. We're all missing the interaction of being in the office with our "work friends" and this first tip should help with this! Tip one: If you're having a team meeting, start with something fun. … Continue reading Zoom take-aways part 2
I was recently asked on Twitter how easy it was to write a media release. It's never 100% easy, no matter how many times you've written a media release. Sure, it becomes EASIER, but it's never "EASY". In today's post I thought I'd give you a bit of an insight into some of the steps … Continue reading Anatomy of a media release
Last week News Corp announced dramatic changes to their local papers, after what has been called "a comprehensive review of its assets and observed consumers shifting to online news sources" . Over 100 of News Corp’s regional and community titles will no longer produce print editions and instead move to digital-only formats. In addition, 14 titles … Continue reading Think the closure of News Corp’s Papers local papers doesn’t affect you? Think again!
We know you've been able to "shop" via Instagram for a while now, but the ability to set up a shop via Instagram is now available (for those that sell physical goods at least!) There are several boxes you need to tick before you can set up shop, so to speak, including having a linked … Continue reading Instagram Shopping – A new feature
'At the end of the day people won't remember what you said or did, they will remember how you made them feel.' - Maya Angelou We're told as children to remember our manners, "Please" and "Thank-You", yet when as we get older the intent behind them seems to disappear. Whenever I meet with a Journalist, … Continue reading Thank You – the most important tool in your PR toolkit
It's little over a month until Christmas Day... You may be thinking, "What else can I do to capitalise on the Christmas rush?", or you may be thinking - "Eeep, I've left it too late, what can I do?" Never fear... we have three easy to achieve activities for you to get some cut-though before … Continue reading Three things you can do before Christmas
Since discovering this app, I make sure I use it AT LEAST twice a day. Why? Because it keeps me focused. Which when you're running two businesses and have a tendency to pick up your phone more times than is acceptable in an hour, anything that will keep me on task is worth its weight … Continue reading Our favourite productivity app