We’ve all had some time to digest the fact that Instagram has removed likes in what is being called a “test” across seven countries.
In case you missed it, no longer will you be able to see how many times an image (that isn’t yours) has been liked or viewed that has been posted by someone else – unless you’re looking at Instagram on a desktop computer!
You’ll be able to see WHO has liked the post in some circumstances when people you follow like an image from an account you follow.
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I think this is a fabulous step from Instagram /Facebook.
Why?
Because for many of us, (including yours truly) we’re guilty of focusing on the number of likes our content receives rather than the content itself.
Speaking of content – it’s all well and good to post the things we love but business accounts are about the customers and what *they* want. In short, post the aesthetically pleasing pictures on your personal accounts.
I’m not saying that your business account should be a “hodge-podge” of images, but it should serve your followers well.
Employ a local photographer for a day, have a plan of what sort of shots you want to get and then you’ll have social media content for at least a couple of months.
So, now that the number of likes has been removed, what will this mean for metrics?
In short, nothing.
Some influencers may argue with that point, but you’ll still have the data in the back-end, so in my opinion, it’s a moot point.
While it’s been called a “test”, I don’t think we’ll see likes come back in the way they were.
My thoughts? In the future, I think Instagram will allow business accounts to see the numbers, perhaps not directly under the image but perhaps somewhere on the home screen.
Perhaps the whole issue is best summed up by this quote;
“Change the way you look at things and the things you look at change.” – Dyer.
