If you've decided to DIY your public relations, you'll want to avoid making these three common PR mistakes Mistake 1: Writing a long-winded "media release" We get it, you're passionate about your business, your new service offering or the award you just won. But in this instance, the saying, "less is more" is something you … Continue reading Avoid these PR mistakes
In 2021 your content really does have to speak louder than words. What do I mean by that? Well, you have to have good imagery, this should include headshots, product shots (if that's your biz!) or service "action" shots (sure some of these may have to be "set-up" with a photographer). You should also have … Continue reading Content is king
Set at La Boheme at Terrigal, last week I was invited to meet one of Australia’s most delightful & inspiring businesswomen not to mention one the MOST influential jewellery designers – Samantha Wills. The evening was coincided with her recent book launch of Dust and Gold. I had been eyeing off purchasing the book for some time. But … Continue reading Meeting an inspirational businesswoman
I recently shared tips with A little Pink Book about working from home, which you can read here. Since then, the period of working from home culture has almost become the norm. With that in mind, here are some *more* tips for your consideration. *If you're in a location where you can meet face to … Continue reading Work from tips – revised
We know you've been able to "shop" via Instagram for a while now, but the ability to set up a shop via Instagram is now available (for those that sell physical goods at least!) There are several boxes you need to tick before you can set up shop, so to speak, including having a linked … Continue reading Instagram Shopping – A new feature
As I've been progressing through the isolation period, one very important question has been front of mind for me. What's next? It's a question that can't be answered on many fronts, however, there are some aspects that CAN be answered. In the "Getting ahead of the curve" consulting service, there are many aspects that are … Continue reading Service highlight: Getting ahead of the curve – What to do in post Coronavirus world… NOW?
I know I'm not alone when I say, this new way forward, for a large majority of us, will see us "winging it" to start with. The Coronavirus has thrown so many industries into disarray and knowing how to move forward while we wait on details from the Government about funding doesn't make the process … Continue reading Learning as you go… The new way forward
Leap Year Ideas for your business
Australia has seen it all this Summer and there's more on the way! We've had everything from Destructive fires, devastating floods, Australia really is the country of extremes and being prepared in a crisis is critical for any business of any size. In this post, we share our tips so you can take steps NOW … Continue reading How to prepare for a crisis – UPDATED for Corona Virus
'At the end of the day people won't remember what you said or did, they will remember how you made them feel.' - Maya Angelou We're told as children to remember our manners, "Please" and "Thank-You", yet when as we get older the intent behind them seems to disappear. Whenever I meet with a Journalist, … Continue reading Thank You – the most important tool in your PR toolkit
