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Zoom take-aways

Like all of us, I’ve been on my fair share of Zoom meetings, webinars and training sessions since the COVID pandemic hit.

I’ve contemplated writing this list for a while and I’ve narrowed my list to a top three takeaways if you’re presenting (or co-presenting) online.

  1. Have a back-up plan if your power fails /tech fails

Okay,  the catchphrase of 2020 might just be “you’re on mute” (or variations) of this! Once you’ve created your presentation, make sure you have a back-up plan if anything goes wrong at any point. You may want to have some notes in the margin if something fails at a particular point (especially if you have a guest presenter).

If there is a worst-case scenario, please appoint someone to communicate with attendees, or to take over. If you’re in the unfortunate position where your internet or power goes out, make sure your laptop and mobile have enough “juice” (power AND data) to get you through the presentation.

 

2. Send the presentation recording ASAP, and include a link for feedback

I can’t stress this enough, a recording of your presentation is GOLD. Not only for the attendees who chimed in for the first half (or second half) or perhaps missed it completely but for YOU!

When you have some time, watch it back, take notes, look for areas where can you improve.

Speaking of improvement, ask the attendees for their thoughts. This is GOLD. They’ll tell you exactly what they want and you can deliver it TO THEM! You’re meeting a need and you may even find that you have a new service /product offering or indeed a lead /new connection!

3. It’s not about YOU – it’s about the content you have to offer

I can’t stress this enough, please don’t spend any longer than 3-5 minutes MAX on introducing yourself. We get it, you’ve achieved a lot (and well done!) but we’re here to listen to your expertise and learn. There’s nothing worse than spending time you’ve allocated listening to someone chest-beating.

Again, this is where a presentation plan /notes will come in handy. Keep it short and sweet and let people connect with you in LinkedIn.

If you’d like to learn more tips like this, I’m hosting a LIVE Q&A on Instagram THIS THURSDAY.  I’d love to see you there!

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What you can learn from COVID’s biggest advertisers

Earlier this month a report was released into the numbers relating to businesses and organisations that advertised during initial and lock-down stage of COVID-19.

It’s not surprising to read that Government campaigns topped ad spend growth, up 67% in April.

Given the need to inform the community through adverts such as this one, the Government definitely needed to be “seen” and visible across a variety of platforms.

What may surprise you is the number of automotive adverts.

Why?

At a time when we were asked to stay at home, only go out for essential services, why would this industry continue its advertising spend?

There are a number of reasons but one of the most important, is to remain top of mind with customers for the impending “recovery” stage.

The need to get to work safely, avoiding public transport and looking further ahead, the ability to travel within the state are just some of the reasons why the automotive industry was right to continue their advertising during COVID 19.

 

So, what can you learn from these advertisers?

  1. Staying front of mind is CRITICAL
  2. If you’re in a position of influence, educate and inform your community as soon as possible. Make this easy to understand and digest
  3. A well thought out campaign will return dividends in the long run. Advertising should be a part of the campaign, it should also include PR, social media and creative marketing solutions.

If you’d like to explore PR options for your business, contact us today for an obligation free chat.

 

 

 

 

Link to the report mentioned in the start of the blog post can be found here

COVID media coverage shrinks so what’s the story now?

As reported in AdNews*, COVID-19 news coverage has been declining for the first time in nearly 3 months due to US protests, the return of NRL and impending start of AFL, so what will the story be in a week or so’s time?

The answer?

It could be YOUR business... Why shouldn’t it?

If you’ve pivoted, if you’ve changed direction completely, found a niche in your community or reached a milestone, this is the time to let the media know.

We’re entering yet another phase of the recovery process and as such, positive stories are in hot demand.

Especially those stories that can illustrate a direct connection between Government initiatives.

Why?

Because it boosts morale and it creates a sense of positivity within the community something that we all need right now.

So where do you start?

Just start thinking about the positives for your business, jot them down.

Have you been able to stay open? Have you hired extra staff? Are you starting that small business you always dreamed of starting? Have you created a product or service that’s really meeting the needs of your community?

Now you have your positive points down, I want you to think about what it took for you to get there.

Was it years of business experience? Perhaps it happened overnight?

With these two starting points I can assist your business secure the media exposure it deserves.

Now, finally, I want you click here and email us. Pop those points in the email and I will be in touch with the best media outlets to contact with your story.

 

-Brooke Simmons, Founder Pursuit Communications

 

 

 

 

 

 

*Story here

Meet the “recovery business” head on

Time is of the essence when it comes to communications and your business. Especially if you haven’t already thought about what messaging needs to be communicated to the public about your offering.

No matter if you’re reopening your doors, or if you’re unable to reopen at this stage, keeping the community informed is CRITICAL for your business.

With the easing of restrictions in NSW relating to clubs, pubs and bars reopening with an increased (albeit capped) number and intra-state travel which have come into effect this week, your time is understandably focused on keeping your business afloat at the moment.

Pursuit Communications is ready to maximise the effectiveness of your communications.

Whether it’s copy for social media posts, writing and sending a media release or perhaps an internal document for employees, Pursuit Communications will be there to work with your business to stay in touch with those people vital to the success of your business.

 Why do you need to communicate a message? Here are three reasons;

  1. Stay top of mind with customers
  2. Without saying anything who will know what you’re doing?
  3. Realistically, you have to think beyond social media, think of targeting a variety of communications channels to reach a maximum number of people

To get started, simply click here or give me a call on 0407 780 710 to organise an obligation free chat /Zoom call /phone call!

I’m looking forward to hearing from you.

Think the closure of News Corp’s Papers local papers doesn’t affect you? Think again!

Last week News Corp announced dramatic changes to their local papers, after what has been called “a comprehensive review of its assets and observed consumers shifting to online news sources” .

Over 100 of News Corp’s regional and community titles will no longer produce print editions and instead move to digital-only formats. In addition, 14 titles will cease to exist.

You may be reading this post thinking, “yeah, well, I didn’t read the local “rag” anyway”…

Think about the bigger picture just for a minute.

These papers supported local journalists, local photographers, editors and in some instances welcomed high-school or university students for work-experience.

They were the institutions that shared the results of local sporting teams, listed local garage sales and classified listings.

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Collection of News Corp’s local papers (Image: Google)

It was also a FANTASTIC avenue for public relations consultants (like me) to generate exposure for clients on a local level. Having the support of the local community is critical to the success for businesses, especially in regional areas.

While a large portion of titles will move online, stories will likely be behind a paywall, while it’s not confirmed if a digital replica edition will be available on certain days of the week for any of these papers.

If your local paper is transitioning to a digital edition, I encourage you to continue to support those local journalists and provide them with your stories, (if you need assistance with this, we can help!) and achievements. They will, with your input keep our communities educated and informed.

 

 

What the media needs from you now!

The last few weeks I’ve been reaching out to a variety of media contacts across a variety of platforms.

Aside from checking-in with these very valuable associates, I’ve been asking what stories they’re currently working on and will be looking to create in the immediate future.

So, why am I sharing this with you?

Because NOW, more than ever is the time to have your story shared with the media.

Media exposure for your business builds credibility, brand awareness and can assist with sales.

So, to find out what the media are looking for now, I’ve created a free downloadable document.

To download your copy click here. 

Have a read, then get in touch and let us know how we can help your business communicate its message to our media contacts, who are waiting to help your business secure the coverage it deserves.

 

Instagram Shopping – A new feature

We know you’ve been able to “shop” via Instagram for a while now, but the ability to set up a shop via Instagram is now available (for those that sell physical goods at least!)

There are several boxes you need to tick before you can set up shop, so to speak, including having a linked Facebook page and ensuring your Instagram account is a business account and not a personal account. To read the other requirements click here. 

So, what does this mean for the marketplace?

Well, Facebook /Instagram Shops will also allow small businesses to sell products through Instagram Direct, WhatsApp, and Messenger, and tag products during live broadcasts! Talk about engaging directly with your customers!

Shops are free and easy to create and, most importantly, they’re integrated across Facebook’s many apps, meaning once you’ve set up your shop, it’s going to be available on your Facebook Page and your Instagram profile (and accessible from stories and ads).

It’s the perfect tool for businesses to pivot online, and during a time when that’s needed more than ever, Facebook /Instagram have delivered a solution that helps.

The good news? It’s available in Australia right now, to see where else the service is available, click here.

If you’d like assistance setting up your shop, content for your social media or any other PR or social media service, please get in touch.

 

 

Service highlight: Getting ahead of the curve – What to do in post Coronavirus world… NOW?

As I’ve been progressing through the isolation period, one very important question has been front of mind for me.

What’s next?

It’s a question that can’t be answered on many fronts, however, there are some aspects that CAN be answered.

In the “Getting ahead of the curve” consulting service, there are many aspects that are considered for businesses interested in participating.

We look at:

*Previous activities carried out across advertising, marketing, public relations and social media

*Planned activities prior to COVID-19

*The new goals for your business in a “post-COVID-19” world

*Refining the best channels for communicating your message to get the maximum return on investment for your business

*How to best execute using these channels in plan format (an outline)

PLUS MORE!

But the question remains, why should I do this now when so much remains unknown?

The simple answer is because it’s VITAL to keep planning and forecasting.

Even if these plans have to change, a plan, in any case, is better than no plan at all.

If you’re interested in this one-hour session click here, choose COVID-19 services and the option will be the first one in the list, proceed to fill in your details and you’re booked in!

Now more than ever we need to communicate

I’ve blogged in the past about the importance of saying “thank you” and whenever I meet a potential client (or an exisiting one) we discuss the importance of a variety of communications channels to get their message across to the public.

In this time of COVID-19, NOW more than ever we need to communicate. Staying silent isn’t an option.

That’s not to say that you should be “taking up airspace” online for the sake of it. What you’re saying needs to be planned, it needs to be considerate of your customers and their needs /wants and ultimately it needs to be informative.

Now’s the time to consider an auto-reply in your inbox, stating if you’re operating to regular hours or have adjusted your schedule due to the conditions. You’ll also want to share updates on your social media pages, including the best way customers can reach you.

You should communicate to your customers, suppliers and business contacts any changes to your operating hours and letting them know of any new services /products you have. Communication is key, you never know who you know who might need something your have in stock or that you provide as a service.

Finally, now’s the time to consider updating your header images for your social media pages. Something that summarises your hours (perhaps text overlayed on an image of your product or a relevant image relating to your services).

If Pursuit Communications can be of assistance to help you communicate your new offerings to the media (and generate hype and awareness through media exposure) then get in touch TODAY.

Learning as you go… The new way forward

I know I’m not alone when I say, this new way forward, for a large majority of us, will see us “winging it” to start with.

The Coronavirus has thrown so many industries into disarray and knowing how to move forward while we wait on details from the Government about funding doesn’t make the process any easier or any of us an expert in what to do!

However, what we do know that with a few simple steps, the process can be a lot easier.

Firstly, take everything one day at a time. The expectations that we are to achieve just as much, if not more than “B-C” (Before Covid-19) isn’t a fair reality.

If you’re fortunate to still have employment, check in with your team, your boss at least once a day, even if it’s via email or text. If you’re feeling anxious, let them know. These are uncertain times we’re facing and if you need support there’s Beyond Blue and Head to Health. 

If you’re running your own business and trying to keep everything afloat, now might be the time to start with lists, we love TRELLO for a good list creation, you can invite others to see what’s due when and create different boards for different components of your business. Remember now is the time to work smarter, not harder!

If you’ve had to close your business, but still want to keep your company front of mind with your customers we have created a series of lists, for download for you to use to hit the ground running, we’ve currently got lists for:

  • General Retail
  • Gardeners
  • Hairdressers
  • Physiotherapists
  • Cleaners
  • Travel Agents
  • Musicians
  • Creatives /Freelancers
  • Podiatrists
  • Early-childhood educators
  • PLUS MORE!

To get your copy of a list that’s applicable to your industry, click here. 

Remember, no one is an expert of how to deal with business during Covid-19, we’re all just doing the best we can. That’s all ANYONE can ask.

If we can be of assistance, in any way, even if it’s just to chat, please contact us.