Two PR Courses coming SOON!

If you’ve been following us over on Instagram, then you may have heard that I’m launching not one but TWO – yes TWO PR courses in 2019.

Why?

Because I have a tonne of knowledge and want to share it. Simple as that. If I can help you with your PR activities, then fan-bloody-tastic.

So, what will the courses look like? Well, I’m glad you asked!

There will be a course for beginners, this is for those of you no PR experience whatsoever. Don’t know the definition of PR? Awesome! Don’t know the difference between PR, advertising and marketing? Sit right down.

The beginner’s course will cover the basics of PR and give you that very gentle nudge to start you on your PR adventure.

The second course is set at an intermediate level. So you may have dabbled in PR either with an agency, or by yourself, but the results have been… how can we put this gently… Lackluster? Shambolic? A right mess? Then pull up a chair, because we’ll cover some of the common areas where mistakes can (and often are made). We’ll also dissect a media release in the course to get you ready and raring.

I’m currently putting the finishing touches on both courses.

The beauty of both courses is that they’ll be available face-to-face in solo sessions and groups AND online for individuals and groups!

So, if you’re interested in either course I’m encouraging you to sign up to the relevant mailing list.

Why? Well if you do so now, you’ll receive an early-bird discount and all the details before ANYONE ELSE.

So if you’re interested in the beginner’s course SIGN UP HERE

If you’re interested in the intermediate course SIGN UP HERE

Looking forward to sharing details with you soon!

An intern’s perspective

As we look for a new Intern (click here more details about applying!), we’ve asked Jordyn Rankin our most recent Intern, to reflect on her experience.

 

So Jordyn, what did you expect from your internship & what was the reality of your internship experience?

I honestly didn’t know what to expect from interning with Pursuit Communications, I guess that’s because this was my first ever intern experience. So, I went into this with an open mind and an eagerness to learn, even though I knew it would be challenging, yet it would also be very valuable for my future in the PR industry.  

The PR industry is definitely portrayed in a glamorous light and I thought that I would step into this internship with an abundance of knowledge from everything I have learned at University so far. I was quick to realise that a lot of what we are taught in the classroom plays only a small part in this fast-paced industry.

Jordyn, under 100 words – describe your interning experience… 

The reality of my experience, over the 10 months I was with Pursuit proved that practical experience in the PR industry is so important whilst studying at University. I got to see first hand all the time, effort and hard work that goes into having a PR business in order to be successful. I know I have a lot more to learn, however interning with Pursuit has confirmed my passion for PR!

 

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Jordyn Rankin

 

With this in mind, do you think Intern experiences should count towards university credit points?

I think that every University should encourage more students to undertake internships because the benefits are endless. However, in my opinion, the most important benefit is that it gets your foot in the door, gets your name out there and is a way of networking and forming relationships, which is so important to do.

Real-life experience has personally given me a lot more confidence and motivation to succeed and now I’m able to add an internship on my resume, which is also a huge bonus. Brooke (Founder of Pursuit Communications and Central Coast Chronicle) has been an amazing mentor and from day one, I always felt supported in my work and my ideas. With her help, I can now go into my next internship or job interview with some real industry examples and knowledge that will set me apart from the rest.

Where do you see the PR industry moving in the next three to five years?

This is a very hard one to predict because of how fast the industry is evolving and how much the web and social media revolutionises the way the PR industry operates. Having also studied Marketing at Tafe I can definitely see both PR and Marketing complimenting each other and becoming more integrated. Utilising both of these disciplines is definitely proving the overall success of businesses today in reaching its target markets. As a result, I think there will always be a demand for experienced, result driven PR practitioners.

 

How so?

The PR industry is a lot more than just press releases and getting the word out to journalists. (If you’re still thinking that it’s just media releases, you really need to chat to Pursuit – some of the ideas Brooke comes up with for her clients are absolute “WOW-factor!”)

So following this line of thinking, PR is becoming more popular for businesses (well I think so!) because of the multitude of ways a message can be executed. PR isn’t advertising, nor is it like marketing. It’s all about storytelling and shaping an image of a certain product, service, event, or organisation. Therefore, PR gives businesses an exciting way to stay connected with their customers (both existing and potential) and an opportunity to educate the general public about what it is they do – in (perhaps) an unconventional way. 

Any tips for those considering starting an internship program?

The sooner you start interning the more you will get out of your degree and the more experienced you’ll be entering the workforce after University. You will learn so much more by gaining practical experience, so step out of your comfort zone, ask questions (there are no right or wrong questions) and make your resume stand out above the rest. 

Finally, interning is also a lot more than just showing up and doing what you’ve got to do. It’s about being proactive in the office, anticipating what might be happening and asking if you can help (go above and beyond!) it’s also about getting to know what other PR agencies are out there and what they’re all about so I highly recommend researching, talking to people and attending networking events!! It will hugely benefit you and your future as a PR practitioner during your time at University and also when you step foot into the real world.

Brooke’s note: Jordyn, thank you for what you added to Pursuit and to the launch of Central Coast Chronicle. You were here at a critical time for both businesses and your ability to adapt and “switch gears” from “PC” to “CCC” at a moment’s notice was very much appreciated. I wish you continued success with your studies and entering the workforce.

Why we offer freebies

Did you know we have a freebie page?

We do!

Right now, we’re offering a New Year’s hashtag cheatsheet. A complete list and thought-starter document for your social media needs.

Go and check it out. 

We offer freebies to build rapport with our existing audience and to build on that audience.

Our content changes frequently because we know our audience’s needs changes as frequently as our own!

We’re currently working on ideas for 2019 for our freebie content and we’re excited about the offerings you’ll be able to download.

 

Top tips for WHAT TO DO at work Christmas parties

As event organisers, we’re in a good position to offer our opinion as to the “do’s” and “don’ts” of Christmas party behaviour!
It’s been a long year for the business and now it’s time to organise that well deserved Christmas party and celebrate the team’s successes.

While this is still a celebration, it is still an extension of the workplace and an opportunity for some team bonding with your colleagues and supervisors. So, keep in mind that good behaviour also goes a long way at these sort of events, otherwise it can result in being overlooked for promotions, or being the office gossip going into the New Year or even worse – losing your job!
Remember, you’re your own PR – so make sure the “news” is good when it comes to your post-party report.

Here are some tips to make sure you stay on the “nice” list at your Christmas party this year:

  • Dress appropriately: Remember this is still a work event, so make sure you are aware of the dress code expectations beforehand. Be sure to avoid anything too casual or revealing.  If in doubt, ask the event organiser or your supervisor.
    Watch your alcohol consumption: Reputation lasts a lot longer than a hangover does – as does anything captured on social media.
  • Stay in control of how much you’re drinking, you don’t want to be known as “the one who takes advantage of the free drinks” over engaging with others.
  • Make an effort: be sure to ‘mingle and jingle’ with as many people possible, not just the ones you speak to on a daily basis at work. Consider this as a networking opportunity.
  • Have fun! Christmas parties can still be a chance to have a great time, so don’t be dull – you don’t have to be a wallflower, you can have a great time while remaining sensible.

Keeping these tips in mind, it will also give you that rare chance to get to know those around the office who you don’t normally work with and develop good impressions which could also benefit you later on.

It’s all about that personal branding!

How to PR in 2019

It’s a hectic time of year, there are functions to attend, end of year reports to be completed not to mention all of your personal commitments. What’s the best way to get ahead in 2019? Read on… 
We’ve made a list why taking advantage of our new year offer from Pursuit will give you and your business the edge in 2019. 

  • We will create a tailored pitch for your business. It will be completed by PR professionals. All you have to do is provide some details as to what you would like Pursuit to promote to our extensive list of relevant media contacts.
  • Pursuit will enhance your business profile with these contacts 
  • It will give you the chance to receive one-on-one advice from the Pursuit team to improve your PR communications strategy
  • Pursuit will help your business gain media coverage, reach your target audience with a great platform to generate sales
    Overall, Pursuit will give your business that much needed and desired head start in the New Year.

NOW is the time to inspire your audience as to WHY they should engage with your business in 2019 and beyond and Pursuit Communications will help with just that.

Public Relations can make a huge contribution to the success of your business, so teaming with Pursuit in the lead up to the new year is the most cost-effective way to market your business. 

Let Pursuit generate the media attention and brand recognition your business deserves 2019. 

 

New Year package details

 

Insta tips from our Intern

Our Intern Jordyn has created a list of the ways to make your Instagram profile stand out. 

Image quality is my number one tip. Make sure the image is high quality (not blurry) and it looks good on your grid (ask yourself does it flow with the image before it?) and matches with the overall aesthetic.
Hashtags are a great way to reach a niche audience. Use a few of the most important hashtags where appropriate within the caption and then paste up to 30 hashtags in the first comment of your post.
Stories are a fun way to engage your audience in recent activity. Share ‘behind the scenes’ content or get creative with campaigns and videos i.e. share a sneak peak of your ‘new post’ on your grid to redirect your followers to your insta page.
These Insta tips are important in boosting engagement of your targeted audience and current followers. Ensure you use the best quality camera that is available to you, a professional camera would be the ideal option for maximum aesthetics of your grid.
Instead of using ‘general‘ hashtags, use hashtags that are directed more toward the audience you want to reach i.e. hairdresser and add the location on the end and this way it is easier to reach your niche audience.
Make sure to utilize all the options that stories provide you i.e. the hands-free option is a great way to make short videos of recent activity or a way to discuss your latest project with your followers and overall making your stories look more professional.
Finally, have fun with it, you don’t want to get too bogged down in the specifics!

Three things I love about Twitter

I thought it was about time we looked at a social media channel that isn’t Instagram!

I thought I’d share three reasons why I love Twitter. I know, for some, Twitter doesn’t get the best “wrap” but in my opinion and in my industry, it really is a go-to source.

  1. Relationships formed with people – I’ve made some great friends in RL via Twitter and some people I’m yet to meet. Twitter allows you (like other channels) to connect and voice an opinion. (I’ll come to this later). What I like about it is being able to find people who share a common interest and connect with them. Sure you can do this on other channels too, but for me, Twitter is one of the better places to do this.
  2. Following breaking news & trends – After switching on the radio when there’s a major breaking story, I’ll jump on Twitter straight away, enter a relevant hashtag and monitor the news. When searching for trends for our clients, I can see what their competitors are tweeting (if indeed they are on Twitter) and see how the conversation is tracking in any particular space.
  3. The opinions – Okay, so this has its good and bad aspects to it. Again, just like on any social media channel, you’ll have your “negative nellie” and unfortunately you’ll have trolls too. BUT this aside, being able to converse in a space with opinions  from right across the globe, really can open your eyes.

So, is Twitter for you? Well it all depends, what industry you’re in and ultimately what you’re hoping to achieve by joining Twitter.

If you’d like to see if Twitter is for you – select our WHICH SOCIAL MEDIA CHANNEL IS FOR ME package and we’ll provide insights as to where we believe you should focus your attention.

Welcome Usain Bolt

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Unless you’ve been living under a rock, you would know that Olympic champion Usain Bolt has arrived on the NSW Central Coast (where we’re based!) for an indefinite training period with our local football team, the Central Coast Mariners.

This is a fabulous opportunity for businesses large and small to capitalise on Usain’s stay here on the Coast – here we share a few ways to do just that.

 

  1. Highlight the speed of service – We know how fast Usain is, why not highlight how fast your delivery process is, or perhaps how quickly your product or service cuts time down for customers.
  2. If you’re based on Coast – “Welcome Usain” – think of the creative ways you could invite Usain to your venue
  3. Send a gift to Usain – take images of what you’re sending and share on social media
  4. New service offering – just like Usain – expanding his capabilities, now’s the perfect time to share the new offerings from your business. Speaking of which have you seen OUR new business? Central Coast Chronicle is our new business, it’s the perfect platform to connect with businesses, share event details (to avoid diary clashes) and promote your business all in one convenient location.

 

How to make headlines – when you don’t have one!

So you’re looking to get your business some media coverage… How do you do it when you don’t have any news of your own?

Here’s two quick fire ways to get the media looking your way.

  1. Comment on exisiting media topics

This comes with a caveat, don’t comment on an issue that isn’t related to your business, or you have no expertise in the area. If however, you have the appropriate qualifications to comment then make some dot points, and think about what exactly it is you’d like to contribute to the conversation.

Before you do anything, re-read your dot points, run these past your marketing team / Directors /Supervisors etc and ensure they’re on-message for your business /brand.

2. Repurpose exisiting content

Do you have research that could be shared via podcast? Look for industry related podcasts and email the presenters /producers.

Have you hosted a webinar? Perhaps the content for that could be turned into an e-book.  Then create a media release about this e-book. Too easy!

If you’d like ideas for your business to secure the media exposure it deserves, contact us today.

How can Public Relations help my business?

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This is a topic we’ve been discussing over on Instagram.

We shared a few ideas over there, so if you’re keen on specifics, take a look.

A more detailed examination is below.

The answer to this question depends on two factors.

Budget and ideas.

There’s really only one of those that in a majority of cases has restrictions. If you budget correctly, it needn’t have restrictions.

Ideas and possibilities come down to the creativity of the agency after planning a strategy that will meet the goals of your business needs and your budget requirements.

At Pursuit we operate on a “no cookie cutter approach”, meaning that each and every proposal we create for our clients is as unique as their business.

We listen to what our clients are saying, what they want to say through this public relations campaign, who they want to reach, their ideas on how we do this and after this, we brainstorm ideas and present a tailored proposal (within their budget!).

So are you interested in hearing how WE can help YOUR business?

Guess what?

We can for as little as $75.00. Yes, that’s right $75.

Do you want more details? CLICK HERE.