An intern’s perspective

As we look for a new Intern (click here more details about applying!), we’ve asked Jordyn Rankin our most recent Intern, to reflect on her experience.

 

So Jordyn, what did you expect from your internship & what was the reality of your internship experience?

I honestly didn’t know what to expect from interning with Pursuit Communications, I guess that’s because this was my first ever intern experience. So, I went into this with an open mind and an eagerness to learn, even though I knew it would be challenging, yet it would also be very valuable for my future in the PR industry.  

The PR industry is definitely portrayed in a glamorous light and I thought that I would step into this internship with an abundance of knowledge from everything I have learned at University so far. I was quick to realise that a lot of what we are taught in the classroom plays only a small part in this fast-paced industry.

Jordyn, under 100 words – describe your interning experience… 

The reality of my experience, over the 10 months I was with Pursuit proved that practical experience in the PR industry is so important whilst studying at University. I got to see first hand all the time, effort and hard work that goes into having a PR business in order to be successful. I know I have a lot more to learn, however interning with Pursuit has confirmed my passion for PR!

 

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Jordyn Rankin

 

With this in mind, do you think Intern experiences should count towards university credit points?

I think that every University should encourage more students to undertake internships because the benefits are endless. However, in my opinion, the most important benefit is that it gets your foot in the door, gets your name out there and is a way of networking and forming relationships, which is so important to do.

Real-life experience has personally given me a lot more confidence and motivation to succeed and now I’m able to add an internship on my resume, which is also a huge bonus. Brooke (Founder of Pursuit Communications and Central Coast Chronicle) has been an amazing mentor and from day one, I always felt supported in my work and my ideas. With her help, I can now go into my next internship or job interview with some real industry examples and knowledge that will set me apart from the rest.

Where do you see the PR industry moving in the next three to five years?

This is a very hard one to predict because of how fast the industry is evolving and how much the web and social media revolutionises the way the PR industry operates. Having also studied Marketing at Tafe I can definitely see both PR and Marketing complimenting each other and becoming more integrated. Utilising both of these disciplines is definitely proving the overall success of businesses today in reaching its target markets. As a result, I think there will always be a demand for experienced, result driven PR practitioners.

 

How so?

The PR industry is a lot more than just press releases and getting the word out to journalists. (If you’re still thinking that it’s just media releases, you really need to chat to Pursuit – some of the ideas Brooke comes up with for her clients are absolute “WOW-factor!”)

So following this line of thinking, PR is becoming more popular for businesses (well I think so!) because of the multitude of ways a message can be executed. PR isn’t advertising, nor is it like marketing. It’s all about storytelling and shaping an image of a certain product, service, event, or organisation. Therefore, PR gives businesses an exciting way to stay connected with their customers (both existing and potential) and an opportunity to educate the general public about what it is they do – in (perhaps) an unconventional way. 

Any tips for those considering starting an internship program?

The sooner you start interning the more you will get out of your degree and the more experienced you’ll be entering the workforce after University. You will learn so much more by gaining practical experience, so step out of your comfort zone, ask questions (there are no right or wrong questions) and make your resume stand out above the rest. 

Finally, interning is also a lot more than just showing up and doing what you’ve got to do. It’s about being proactive in the office, anticipating what might be happening and asking if you can help (go above and beyond!) it’s also about getting to know what other PR agencies are out there and what they’re all about so I highly recommend researching, talking to people and attending networking events!! It will hugely benefit you and your future as a PR practitioner during your time at University and also when you step foot into the real world.

Brooke’s note: Jordyn, thank you for what you added to Pursuit and to the launch of Central Coast Chronicle. You were here at a critical time for both businesses and your ability to adapt and “switch gears” from “PC” to “CCC” at a moment’s notice was very much appreciated. I wish you continued success with your studies and entering the workforce.

Top tips for WHAT TO DO at work Christmas parties

As event organisers, we’re in a good position to offer our opinion as to the “do’s” and “don’ts” of Christmas party behaviour!
It’s been a long year for the business and now it’s time to organise that well deserved Christmas party and celebrate the team’s successes.

While this is still a celebration, it is still an extension of the workplace and an opportunity for some team bonding with your colleagues and supervisors. So, keep in mind that good behaviour also goes a long way at these sort of events, otherwise it can result in being overlooked for promotions, or being the office gossip going into the New Year or even worse – losing your job!
Remember, you’re your own PR – so make sure the “news” is good when it comes to your post-party report.

Here are some tips to make sure you stay on the “nice” list at your Christmas party this year:

  • Dress appropriately: Remember this is still a work event, so make sure you are aware of the dress code expectations beforehand. Be sure to avoid anything too casual or revealing.  If in doubt, ask the event organiser or your supervisor.
    Watch your alcohol consumption: Reputation lasts a lot longer than a hangover does – as does anything captured on social media.
  • Stay in control of how much you’re drinking, you don’t want to be known as “the one who takes advantage of the free drinks” over engaging with others.
  • Make an effort: be sure to ‘mingle and jingle’ with as many people possible, not just the ones you speak to on a daily basis at work. Consider this as a networking opportunity.
  • Have fun! Christmas parties can still be a chance to have a great time, so don’t be dull – you don’t have to be a wallflower, you can have a great time while remaining sensible.

Keeping these tips in mind, it will also give you that rare chance to get to know those around the office who you don’t normally work with and develop good impressions which could also benefit you later on.

It’s all about that personal branding!

How to PR in 2019

It’s a hectic time of year, there are functions to attend, end of year reports to be completed not to mention all of your personal commitments. What’s the best way to get ahead in 2019? Read on… 
We’ve made a list why taking advantage of our new year offer from Pursuit will give you and your business the edge in 2019. 

  • We will create a tailored pitch for your business. It will be completed by PR professionals. All you have to do is provide some details as to what you would like Pursuit to promote to our extensive list of relevant media contacts.
  • Pursuit will enhance your business profile with these contacts 
  • It will give you the chance to receive one-on-one advice from the Pursuit team to improve your PR communications strategy
  • Pursuit will help your business gain media coverage, reach your target audience with a great platform to generate sales
    Overall, Pursuit will give your business that much needed and desired head start in the New Year.

NOW is the time to inspire your audience as to WHY they should engage with your business in 2019 and beyond and Pursuit Communications will help with just that.

Public Relations can make a huge contribution to the success of your business, so teaming with Pursuit in the lead up to the new year is the most cost-effective way to market your business. 

Let Pursuit generate the media attention and brand recognition your business deserves 2019. 

 

New Year package details

 

Writing news stories for radio

Our intern Jordyn is using her time at university to the absolute max!

Not only is she interning with Pursuit and our sister company – Central Coast Chronicle, she’s also interning at Newcastle radio station 2NUR.

 

Jordyn has detailed for us what goes into each news broadcast. It may surprise you!

 

“I have recently started undertaking an internship with 2NUR-FM radio and after only a couple of sessions, it astounds me how much work goes into each broadcast. The sessions I’ve had with the station have been quite varied. I’ve been writing news bulletins, making calls to get news grabs and reading media release after media release for the 12 pm, 1 pm, 2 pm news bulletins and the odd story for the following morning.

 

These tasks aren’t always smooth sailing and will often take time depending on the story. If you’re waiting on a call back from a person of interest for some news grabs, time really is of the essence and not something you can get back!

 

Last week I was working on a bulletin for the new waste collection service around the Hunter Valley area and was waiting on a call back from Council. By the time they called back, I had half an hour to get a 30-second bulletin prepared (or “up” as they say in the newsroom) for the 12 pm news along with a grab from the call recording. This can be quite stressful, especially since I had to report on the same issue for 1 pm and 2 pm bulletins and needing to re-word each bulletin as well as using a different grab for each broadcast. So there was some variety with the same story for our dedicated listeners.

 

I had another instance that same day where I didn’t get a call back for another story I was working on so I just had to take a quote and information from the media release and create an angle to make it sound interesting.

 

What worked in my favour was having a background in PR, my internship at Pursuit, meant I was prepared and could hit the ground running.

 

I have already found interning for 2NUR-FM to be a positive challenge, it’s exciting and I have definitely learnt a lot in such a short period of time.”

What makes a media release?

Over the coming days on Instagram we’re sharing just some of the components of a media release that will get noticed!

In coming up with this content, it reinforced to me what a multilayered “beast” the media release is.

Beyond the content, which is arguably the most important element, there’s so much more to a media release. JPEG image-4172F6698DF5-1

There’s the fact that you need to tailor it to HOW you’re distributing the release, there’s font consideration and so much more (we have allocated 10 days to it on Instagram!).

Do you need a media release for your business to share the news of a new product line in store?

Perhaps you’ve been selected for a local business award, certainly, THAT’s worth sharing!

Or maybe you’ve just managed to secure a top influencer online or a celebrity to promote your product!

Whatever it is, we can assist with your next media release. CLICK here to view how we can help. 

I look forward to sharing some tips with you and reading your feedback.

 

First guest interview – Lani Beaven

I’ve been wanting to share some interviews with those who are part of the Pursuit Communications universe.

In this first interview, I spoke to our current Intern Lani Beaven.

The Pursuit internship program began in 2010 since then over a dozen individuals have come to Pursuit, to learn what life is like working in a boutique public relations agency.

What did you expect from your internship? & what was the reality of your internship experience?

LB: “I guess heading into an internship in the PR industry you expect all of the glitz and glam that you see on shows like The Hills, however, it was a bit more of a rude awakening. Instead, you find yourself working, for literally nothing. But the old saying goes – you’ve gotta give a little to get a little!

I expected to walk into this industry with an abundance of knowledge that I had accumulated over my University degree and to be a professional from the get-go.

The reality of my internship experience, so far, has proved how much further I need to grow and how much more I need to learn as an individual. It’s showing me that a lot of time, effort and hard work needs to be put in, in order to be successful in this industry.”

Benefits of participating in an internship program?

LB: “Brooke is an amazing mentor and great role model for young people wanting to make their way into the PR/media industries. (edit: aww shucks Lani!)

It’s amazing to see someone flourish in success and I can honestly say that the benefits of participating in an internship program are endless. Real life industry experience, work history to list on your resume, starting to network and build relationships within the industry and the added bonus of motivation to succeed!”

Where do you see the PR industry moving in the next three to five years?
LB: “I remember reading in one of my textbook’s that PR industry professionals are being told to forget everything they ever knew about the way traditional PR works. The industrialisation of the web and social media has revolutionised the way the world and the PR industry operates.

How So?

LB: “I can see the industry moving into a more popular field, which we can already see happening and the services that PR professionals offer greatly expanding to include things like social media, web development, video/photography..”

Any tips for those considering starting an internship program?

LB: “One of the greatest tips that someone once told me was to start participating in internship programs as soon as you begin your degree!

 

Lani

Lani Beaven, Pursuit’s current Intern

 
By the time you graduate you would have an abundance of practical experience to list on your resume.Make sure that you have a resume that stands out, above and beyond everyone else. We are working in a creative industry so show a little bit flair, add some , maybe a pop of scented paper (thank you, Elle Woods!).
Research local businesses in your area and make sure you know what the company does and how they operate. Find who their PR guru is and get in contact with them.
Don’t be afraid to attend networking events, this is where you will meet people who can offer you support in landing an internship that you’ll love.”

I’d like to thank Lani for her contributions to Pursuit week in and week out.

To my previous interns, Pursuit’s success is your success. You’ve all contributed in your own way and for that, I thank you.

If you’d like details on the Pursuit Communications story, I’m available for speaking opportunities. CLICK HERE for more information.

Launch of my FREE Consultation

On the PURSUIT COMMUNICATIONS Instagram account this morning I announced the LAUNCH of my FREE 10-minute consultation offering.

I’ve created this for those of you out there who aren’t quite sure if PR is right for your business, but you’re hesitant to speak to someone because you think you may be corralled into a campaign.

Perhaps you’ve tried PR before but it didn’t quite achieve what it was your were after and you know you have to do something to get your business out there, but how? Social media? PR? A combination?

Ask Pursuit.

So what are you waiting for?

It’s obligation free and you’ll get some great tips to take with you to drive your business to the next level.

CLICK HERE TO BOOK 

La La Land & Public Relations

n the 2016 film La La Land, one of the first songs is “Someone in the Crowd”. If you haven’t seen the film or heard the song, do yourself a favour, and have a quick listen. (Note: link opens Spotify)

While listening to the song on my way to a meeting, I found some very clear comparisons between the song and public relations and it’s not hard to see some of the connections.
You got the invitation You got the right address
If you’re on the guest list, you’re well on your way to connecting with those who will help you get to where you want. You may think at that particular point “what am I doing here?”, you never know, in the future, you may just thank your “past self”!

A little chance encounter
Could be the one you’ve waited for

We’ve all been at events where we meet that one person, who is exactly who we needed to meet. Whether it’s someone who can connect you with someone else or indeed the person you’ve tried to track down, that “Someone in the crowd” could be at that party, business event or even at your local coffee shop!

Tonight we’re on a mission
Tonight’s the casting call
If this is the real audition
Oh, God, help us all

Everyone has a goal at every event they attend. It might be as simple as having a good time, however in the business world, attending an event usually has a purpose. If you’re there to network, catch-up with some business associates or to introduce a new contact to some of your contacts, there’s a goal to meet and it’s always “the real audition” so it’s vital you present your best self!

You make the right impression
Then everybody knows your name
We’re in the fast lane

This is relatively easy to “translate”. If you present your best self, the word of mouth recommendations will “speak for themselves”. (sorry bad pun!) Once you’ve made that great first impression, you’ll be on your way to success.

Someone in the crowd could be the one you need to know
The one to finally lift you off the ground
Someone in the crowd could take you where you wanna go

Finally, that someone in the crowd could be the person you’ve been looking to meet. If you see someone standing on their own at an event, go and talk to them, you never know how they might be able to help you in taking you to where you want to go!

Key takeaway points:

*GO to that event, you may not feel like, but you never know who you’ll meet and how they might be able to help.

*Always present your BEST self. Just because you may be seeing some of the same faces, it’s no excuse to slack off in your appearance.

*Don’t forget the incredible value of word-of-mouth referrals. You make the right impression one, that one person has the potential to increase your business ten-fold. Don’t be afraid to ask for referrals or indeed a recommendation on LinkedIn.

If you’re thinking about GROWING your profile look at my “Grow with PR” session  it could be the next best step you make for your business.