Liking the new Instagram changes…

We’ve all had some time to digest the fact that Instagram has removed likes in what is being called a “test” across seven countries. 

In case you missed it, no longer will you be able to see how many times an image (that isn’t yours) has been liked or viewed that has been posted by someone else – unless you’re looking at Instagram on a desktop computer!

You’ll be able to see WHO has liked the post in some circumstances when people you follow like an image from an account you follow. 

The

I think this is a fabulous step from Instagram /Facebook. 

Why?

Because for many of us, (including yours truly) we’re guilty of focusing on the number of likes our content receives rather than the content itself.

Speaking of content – it’s all well and good to post the things we love but business accounts are about the customers and what *they* want. In short, post the aesthetically pleasing pictures on your personal accounts. 

I’m not saying that your business account should be a “hodge-podge” of images, but it should serve your followers well. 

Employ a local photographer for a day, have a plan of what sort of shots you want to get and then you’ll have social media content for at least a couple of months.

So, now that the number of likes has been removed, what will this mean for metrics? 

In short, nothing. 

Some influencers may argue with that point, but you’ll still have the data in the back-end, so in my opinion, it’s a moot point. 

While it’s been called a “test”, I don’t think we’ll see likes come back in the way they were.

My thoughts? In the future, I think Instagram will allow business accounts to see the numbers, perhaps not directly under the image but perhaps somewhere on the home screen.

Perhaps the whole issue is best summed up by this quote;

“Change the way you look at things and the things you look at change.” – Dyer.

 

Influencers – A definition

 

Following our fortnight of sharing Influencer statistics* on our Instagram, in our post today we look at defining “influencers” and investigate the power of a “micro-influencer”.
What does the word “influencer” mean to you? Do you picture someone of power? Do you think bikini-clad model? Do you think mum-of-three, with a side-hustle?
It’s generally defined as “A group of people (or person) with a high-following on social media or someone more relatable and approachable with a smaller following yet more engagement from their followers.”
On the surface it seems that an influencer’s following is the most important. However, while this does attract attention engagement is key to an influencers success. Marketers are now more focused on interaction between the influencer and their audience which is measured by likes, comments and the trust followers have.
Micro-Influencers often have a higher engagement with audience yet this is overlooked by brands wanting to pursue social-media campaigns. A micro-influencer is anyone with 10,000 to 50,000 followers on social media to the amount of engagement the influencer gets from that number. Usually a micro-influencers audience is quite niche and deeply connected.
Micro-Influencers can be found in any sector such as: health and wellness, food and cuisine, entrepreneurship and business, beauty and fashion etc. These influencers have already built this fan-base and established trust with their audience. They have established these relationships through their Instagram stories so if a brand’s story is shared by a particular influencer, their followers are usually willing to listen.
For this reason, Brands reach out to influencers and for brands to get the best ROI (return on Investment) on a campaign, it’s ideal to hire multiple micro-influencers to increase the reach for any given campaign. Yes, macro-influencers have more of following, yet micro-influencers have more of a niche audience so don’t be fouled by the number of followers.
These micro-influencers can be found through the brands own followers on its social media channels or searching specific hashtags, see what influencers are using hashtags that are relevant to YOUR business /product or service.
You’ll also want to explore, who is the influencer associated with and how engaging are their posts? Does the “creative” (image and caption) seem authentic? Engaging with these influencers and showing interest in their content is the best way to build a relationship with them, BEFORE you reach out to them and begin a discussion.
Speaking to these influencers to determine a mutually beneficial relationship sometimes yields the best result.  Negotiate what will work best for both parties, sometimes an influencer might take-over a brand’s Instagram for a period of time or perhaps share a number of posts over a set timeframe. As part of this the brand might send out product for the influencer to try out and take photos for their social media accounts or even they might create their own original content on their blog or Youtube account reviewing the product.
Sometimes a brand might not have the budget to work with a celebrity so micro-influencers are a great way to gain the benefit you need for your brand and watch it grow through social media.

If you’d like assistance in finding an influencer that’s the perfect fit for your business, contact us today. 

*Statistics provided by Planoly

Not a cookie cutter approach

I was talking to a potential client recently and mentioned that Pursuit’s core value is that Pursuit doesn’t offer a “cookie cutter approach” service agency. (I have noticed the irony that every time I mention this to a potential client, it’s the only element that is a “cookie cutter” approach!)

This value was the very reason why I started Pursuit. It’s my belief and experience that if you work with a business to deliver a service they need, the relationship will stand the test of time.

What works for one company, won’t work for another.

It’s that simple.

Budgets are different, values are different, goals are different, therefore the service I’m offering should be different and ultimately, the cost for our services will be different.

That’s why I’ve created a few offerings that will help guide businesses into making the right decision.

“What is Public Relations? How will it benefit me?” is a one-on-one consultation with me (Pursuit Founder, Brooke Simmons). I will ask you key questions to help you decide if indeed it is Public Relations that you need, and if it is, how it can help your business.

You’ll walk away with three Public Relations tactics that will help your business and a summary of consultation notes.  45-minute session.

The next offering “Which Social Media Channel is for me?” We understand that with so many options available for businesses, it can be a daunting decision.

I will help YOU select the social media channel that will deliver maximum results for your business.

I will also provide tips on how to integrate social media into your current marketing plan.

PLUS I will make recommendations for next best steps and materials you’ll need to get up and running. 60-minute session.

I created these services, with our core value in mind and to guide businesses of all sizes through the minefield that can be Public Relations and Social Media.

Tell me – what do you like about personalised service?

I’d love to hear in the comments below.

Video marketing in 2017

Recently I contributed my thoughts to a piece on Video Marketing and Social Media in 2017.

As I see it, video MUST be a part of your social media and general marketing activities. If only for the higher levels of engagement it offers.

As the article points out “A study of Australian users revealed that social media users watch 51 minutes of video content every day.”

If you’d like to read more about my thoughts CLICK HERE. 

To discuss how video marketing can help you business, contact Pursuit Communications today, for an obligation free consultation.

Three tips to take your Instagram account to the next level

If you’ve joined me over on Instagram you would have seen my three tips for taking your Instagram account to the next level. 

Here’s a wrap-up of what I covered.

  1. ROCK your biography. This is your chance to highlight what it is you do. Use strong words and make sure the link drives traffic to your product or service AND you’ve referred to it in your most recent post.
  2. Style your posts. Check out our feed as an example.  Keep it consistent, don’t make it too hard to replicate (remember you’re going to be using this style day-in and day-out!) and make sure it’s easy on the eye. No harsh colours or hard to read fonts. 
  3. Use other apps to UP your game. There are so many apps out there to make the most of your images. My current favourite app? Adobe Spark. It takes your images to the next level! 

 

If you like these tips and you’re trying to decide which channel best suits you sign up to the “Which Social Media Channel is for Me” service. Alternatively, if you’re looking for more direction on Instagram or Facebook why not sign up to our Social Media Audit. 

 

Hello 2017!

2017 – full of promise and potential. 

A new year equals new opportunities. 

With this in mind, Pursuit is now taking on NEW CLIENTS. So if you’ve been considering PR, Social Media or increasing your personal brand, please give me a call.


We can discuss your thoughts and I’ll make initial recommendations and if you’d like to explore the possibility of a proposal then we can take that next step. 

There are lots of exciting developments on the horizon at Pursuit HQ, I’ve spent this past week planning and I’m looking forward to sharing the excitement with you in due course. 

-Brooke 

Issues Management 101

Issues management, it’s enough to make any manager feel ill. Below, we’ve shared some of our top tips for managing an issue when it arises.

Rule 1 – Always have a plan. Get your team together and block out an entire day (yes, you’ll need this long) to consider all possible scenarios that could go wrong at your business. Then come up with a plan for these scenarios. You’ll find that at its core, you’ll have the same basic methodology, it’s simply the messaging or communication that will change. (We can help with that!)

Rule 2- Ensure everyone – yes EVERYONE knows what these plans are, when a new employee starts, induct them with some training which includes issues management. Sure they may never be directly involved, but, preparation is the key.

Rule 3- Update, Update, Update – Every 6-12 months, refresh these plans. Staff may move on, systems may change. Keep it current.

Rule 4 – If it’s related to social media employ the KISS technique. There’s no need to go over the top on social media, be authentic, short and to the point. (for more on social media no-no’s read this)

Rule 5 – Remember we can assist with your issues management planning and management. Contact us today.

More on SEO & PR

Earlier this week we blogged about SEO & PR.

There’s no doubt that they go hand-in-hand, especially in today’s digital world.

We’ve found another article we wanted to share, that highlights some important tips when considering PR & SEO.

Read it here.

Remember, we can provide PR and through our partner connections; SEO services.

Contact us to discuss how we can assist with you business plans.