Instagram Fact V Fiction

One of our offerings at Pursuit is social media management.

We pride ourselves on creating great content, that will engage and drive results for your business.

We also make sure we’re all over what’s fact and fiction when it comes to social media.

Below you’ll find some clarification about some of the myths that have been circulating about Instagram.

  1. Shadowbanning is a real thing…

Nope. FALSE. Instagram has stated, “it doesn’t hide people’s content for posting too many hashtags or taking other actions”. **

 

2. Instagram will “punish” your account if you don’t post at least once a day

What? I’m sorry, how does this even make sense? In Australia alone Instagram has 9,000,000 Monthly Active Australian Users (FB/ Instagram data)*. Trying to monitor all that data alone is a mammoth task.

Instagram is (and always has been) about quality over quantity.  

So think about your style and what your customers will want to engage with, remember you’re posting for THEM, not for yourself.

Suffice to say this one is also FALSE.

 

3. The old “Only 5%, 7%, 10% of my audience will see this post, please comment to ensure more people see this post” post!

Instagram reached out to users via Twitter to clear this one up. They said; “What shows up first in your feed is determined by what posts and accounts you engage with the most, as well as other contributing factors such as the timeliness of posts, how often you use Instagram, how many people you follow, etc.”**

So drops in engagement are due to content not anything behind the scenes.

 

There are dozens if not hundreds more that we could clarify – and new myths popping up every day.

If you’d like some advice regarding social media, give us a call. We’d love to have a chat and share some ideas on how we think this medium could work wonders for your business.

 

Photo by Katka Pavlickova on Unsplash
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Liking the new Instagram changes…

We’ve all had some time to digest the fact that Instagram has removed likes in what is being called a “test” across seven countries. 

In case you missed it, no longer will you be able to see how many times an image (that isn’t yours) has been liked or viewed that has been posted by someone else – unless you’re looking at Instagram on a desktop computer!

You’ll be able to see WHO has liked the post in some circumstances when people you follow like an image from an account you follow. 

The

I think this is a fabulous step from Instagram /Facebook. 

Why?

Because for many of us, (including yours truly) we’re guilty of focusing on the number of likes our content receives rather than the content itself.

Speaking of content – it’s all well and good to post the things we love but business accounts are about the customers and what *they* want. In short, post the aesthetically pleasing pictures on your personal accounts. 

I’m not saying that your business account should be a “hodge-podge” of images, but it should serve your followers well. 

Employ a local photographer for a day, have a plan of what sort of shots you want to get and then you’ll have social media content for at least a couple of months.

So, now that the number of likes has been removed, what will this mean for metrics? 

In short, nothing. 

Some influencers may argue with that point, but you’ll still have the data in the back-end, so in my opinion, it’s a moot point. 

While it’s been called a “test”, I don’t think we’ll see likes come back in the way they were.

My thoughts? In the future, I think Instagram will allow business accounts to see the numbers, perhaps not directly under the image but perhaps somewhere on the home screen.

Perhaps the whole issue is best summed up by this quote;

“Change the way you look at things and the things you look at change.” – Dyer.

 

Instagram Developments

Instagram is Testing a New, Simpler Way to React to Stories

I’m sure we’ve all jumped on the bandwagon of reacting to friends posts and messages via an emoji on Facebook which launched in 2016. Well, Instragam is trialing just that through “stories”.

As us Instagram users already know, the option to comment on a story which goes straight to the persons DM’s (or Direct Message Inbox) or sharing a story with a friend are both great features but Instagram is making it even easier for us to react to stories through emoji.

friend-emojis.png
This allows you to quickly “react” to a story through a set of emoji instead of filling up someones DM’s.

Only the person who posted the story is able to see this, appearing in the viewer’s list.

This awesome feature is only being tested in selected countries, however, if rolled out to the masses this will be the perfect way to get closer to friends and eliminate clogging up someone’s inbox and make responding quicker!

What do you think?

Is messaging becoming too reliant on emojis?

Instagram Apps we’ve recently discovered

I’ve been searching for apps to up our Instagram game.

 

Here’s a list of a few that we thought might help YOU.

Hype Type

They Say: “Hype your Stories with automatically styled and designed motion typography.

Stand out.
Don’t use those tired tools that everyone else uses and expect your content to shine bright, like a diamond.

Short of words? We got you.
With the tap of a magical little button automatically pull random, meaningful quotes to give context to your story that may have not been there to start. ”

We Say: An awesome app to take your Instagram stories to the next level.

Adobe Spark

They Say: “Adobe Spark is a free online and mobile graphic design app. Easily create beautiful images, videos, and web pages that make you stand out on social”

We Say: This is our GO-TO app for all things social. Trust us on this one and download the app immediately, if not sooner!

Cut Stories

They Say: “Just import a long video, and CutStory will cut it up and save it in your smartphone’s camera roll as fragments of 15 seconds or any other length”

We Say:  Genious! Who hasn’t wanted their video to stop cutting out on Insta Stories, right at a critical moment?

Also, take a look at Continual which does the same thing!

 

Tell me, what apps are you loving at the moment? I’d be interested to discover more!

 

 

More on SEO & PR

Earlier this week we blogged about SEO & PR.

There’s no doubt that they go hand-in-hand, especially in today’s digital world.

We’ve found another article we wanted to share, that highlights some important tips when considering PR & SEO.

Read it here.

Remember, we can provide PR and through our partner connections; SEO services.

Contact us to discuss how we can assist with you business plans.

Obama’s social success

As The President’s reign comes to an end, it seems apt to look at some of the social media tricks that Obama does well.

Presenting a focused and clear message – Remember Hope?

Barack_Obama_Hope_poster

It’s a one word slogan that created buzz and worked to build Obama’s profile.

Authenticity – Obama signs off social media posts, authored by him with -BO anything else is tagged appropriately. That way the audience knows who has written what and takes the post to the next level of engagement.

Empower those that support you  – celebrities including Oprah, Bradley Cooper and Tiger Woods have all met Obama and through their own ways their support has further promoted Obama’s profile.

Three very simple ways your business can succeed online.

If you’d like assistance with your social media presence, contact us TODAY. 

Original article

New Emojis on the way

We’ve heard via various social media news sites that some new emojis are on the way.

The release date is slated for June 21st (US time) and the new emojis will add to the already expansive image collection.

For those brands associated with health the “sneezing face” emoji will be popular, as will the man in tuxedo for wedding businesses, just as the handshake will be popular for businesses of all sizes!

For a look the new emojis being released click here.

Remember we can assist your business with its social media needs, contact us TODAY. 

Instagram changes

So the changes we’ve been discussing have started to appear on a number of users accounts.

Along with the change in people’s feed, is the change in logo for the app.

Much has been said about the logo, comparing it to a vintage template for Microsoft’s PowerPoint.

If your business wants engaging Instagram posts, contact us, we can consult your business to create “share-worthy” images.

 

Read more on the Instagram changes here.