I've been contemplating what to write to celebrate the milestone of 14 years in business. I could write a version of an "Oscars Acceptance Speech", but where's the value in that? So here's my list of 14 things I've learned from 14 years in business (in no particular order). Practice makes perfect - Rewriting and … Continue reading Fourteen lessons from fourteen years in business
Tag: Central Coast NSW PR
Three Ways to get cut-through with the media
Are you thinking about engaging with the media?Here are three ways to get some cut-through… Send-outWe LOVE a creative send-out (and love the brainstorming process even more!) Why is a send-out such a good idea? Because even in these highly digital times, it allows your desired media contacts to EXPERIENCE your product first hand. So … Continue reading Three Ways to get cut-through with the media
What I did this Summer…
This Summer I decided to *REALLY* try my best at a decent work /life balance... Is there such a thing??
Awards for everyone
As a PR professional, it's my job to know what's going on across a variety of sectors as they relate to my business and my clients. I love being able to dip in and out of different industries, learn from experts and then communicate that messaging to the public. I also love being able to … Continue reading Awards for everyone
“Freedom Day” Action List
As a small business operator, knowing that "Freedom Day" for NSW is rapidly approaching makes me very happy. Now more than ever, time is of the essence. So what am I doing now to work towards "Freedom Day"? In my list below I share the details and insights on how you can follow suit for … Continue reading “Freedom Day” Action List
How to keep front of mind with your customers during lockdown
It's tough out there at the moment. Here we share some tips to keep front of mind with your customers during lockdown.
Avoid these PR mistakes
If you've decided to DIY your public relations, you'll want to avoid making these three common PR mistakes Mistake 1: Writing a long-winded "media release" We get it, you're passionate about your business, your new service offering or the award you just won. But in this instance, the saying, "less is more" is something you … Continue reading Avoid these PR mistakes
Content is king
In 2021 your content really does have to speak louder than words. What do I mean by that? Well, you have to have good imagery, this should include headshots, product shots (if that's your biz!) or service "action" shots (sure some of these may have to be "set-up" with a photographer). You should also have … Continue reading Content is king
When it doesn’t go to plan…
We’ve all been there at some point, you’re working on a project and something comes up and the proverbial hits the fan. The client decides to go in a different direction, a staff member hands in their resignation in the middle of a huge campaign. Whatever the situation, we try and make the best out … Continue reading When it doesn’t go to plan…
Meeting an inspirational businesswoman
Set at La Boheme at Terrigal, last week I was invited to meet one of Australia’s most delightful & inspiring businesswomen not to mention one the MOST influential jewellery designers – Samantha Wills. The evening was coincided with her recent book launch of Dust and Gold. I had been eyeing off purchasing the book for some time. But … Continue reading Meeting an inspirational businesswoman