As a PR professional, it's my job to know what's going on across a variety of sectors as they relate to my business and my clients. I love being able to dip in and out of different industries, learn from experts and then communicate that messaging to the public. I also love being able to … Continue reading Awards for everyone
If you've decided to DIY your public relations, you'll want to avoid making these three common PR mistakes Mistake 1: Writing a long-winded "media release" We get it, you're passionate about your business, your new service offering or the award you just won. But in this instance, the saying, "less is more" is something you … Continue reading Avoid these PR mistakes
Set at La Boheme at Terrigal, last week I was invited to meet one of Australia’s most delightful & inspiring businesswomen not to mention one the MOST influential jewellery designers – Samantha Wills. The evening was coincided with her recent book launch of Dust and Gold. I had been eyeing off purchasing the book for some time. But … Continue reading Meeting an inspirational businesswoman
I recently shared tips with A little Pink Book about working from home, which you can read here. Since then, the period of working from home culture has almost become the norm. With that in mind, here are some *more* tips for your consideration. *If you're in a location where you can meet face to … Continue reading Work from tips – revised
An insight into a morning for PR professional - Brooke Simmons
COVID news media shrinks, so what's the next story for the media?
Last week News Corp announced dramatic changes to their local papers, after what has been called "a comprehensive review of its assets and observed consumers shifting to online news sources" . Over 100 of News Corp’s regional and community titles will no longer produce print editions and instead move to digital-only formats. In addition, 14 titles … Continue reading Think the closure of News Corp’s Papers local papers doesn’t affect you? Think again!
We know you've been able to "shop" via Instagram for a while now, but the ability to set up a shop via Instagram is now available (for those that sell physical goods at least!) There are several boxes you need to tick before you can set up shop, so to speak, including having a linked … Continue reading Instagram Shopping – A new feature
Leap Year Ideas for your business
I'm writing this on a Sunday morning leading up to Christmas - thinking about everything this year has taught me. What a teacher of the year 2019 has been for me. 2019 was very much the year of priorities - and the major priority for me this year was my health. I heard a podcast … Continue reading The lessons from 2019