Tag: Brooke Simmons Pursuit Communications

Top tips for WHAT TO DO at work Christmas parties

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As event organisers, we’re in a good position to offer our opinion as to the “do’s” and “don’ts” of Christmas party behaviour!
It’s been a long year for the business and now it’s time to organise that well deserved Christmas party and celebrate the team’s successes.

While this is still a celebration, it is still an extension of the workplace and an opportunity for some team bonding with your colleagues and supervisors. So, keep in mind that good behaviour also goes a long way at these sort of events, otherwise it can result in being overlooked for promotions, or being the office gossip going into the New Year or even worse – losing your job!
Remember, you’re your own PR – so make sure the “news” is good when it comes to your post-party report.

Here are some tips to make sure you stay on the “nice” list at your Christmas party this year:

  • Dress appropriately: Remember this is still a work event, so make sure you are aware of the dress code expectations beforehand. Be sure to avoid anything too casual or revealing.  If in doubt, ask the event organiser or your supervisor.
    Watch your alcohol consumption: Reputation lasts a lot longer than a hangover does – as does anything captured on social media.
  • Stay in control of how much you’re drinking, you don’t want to be known as “the one who takes advantage of the free drinks” over engaging with others.
  • Make an effort: be sure to ‘mingle and jingle’ with as many people possible, not just the ones you speak to on a daily basis at work. Consider this as a networking opportunity.
  • Have fun! Christmas parties can still be a chance to have a great time, so don’t be dull – you don’t have to be a wallflower, you can have a great time while remaining sensible.

Keeping these tips in mind, it will also give you that rare chance to get to know those around the office who you don’t normally work with and develop good impressions which could also benefit you later on.

It’s all about that personal branding!

How to PR in 2019

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It’s a hectic time of year, there are functions to attend, end of year reports to be completed not to mention all of your personal commitments. What’s the best way to get ahead in 2019? Read on… 
We’ve made a list why taking advantage of our new year offer from Pursuit will give you and your business the edge in 2019. 

  • We will create a tailored pitch for your business. It will be completed by PR professionals. All you have to do is provide some details as to what you would like Pursuit to promote to our extensive list of relevant media contacts.
  • Pursuit will enhance your business profile with these contacts 
  • It will give you the chance to receive one-on-one advice from the Pursuit team to improve your PR communications strategy
  • Pursuit will help your business gain media coverage, reach your target audience with a great platform to generate sales
    Overall, Pursuit will give your business that much needed and desired head start in the New Year.

NOW is the time to inspire your audience as to WHY they should engage with your business in 2019 and beyond and Pursuit Communications will help with just that.

Public Relations can make a huge contribution to the success of your business, so teaming with Pursuit in the lead up to the new year is the most cost-effective way to market your business. 

Let Pursuit generate the media attention and brand recognition your business deserves 2019. 

 

New Year package details

 

Writing news stories for radio

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Our intern Jordyn is using her time at university to the absolute max!

Not only is she interning with Pursuit and our sister company – Central Coast Chronicle, she’s also interning at Newcastle radio station 2NUR.

 

Jordyn has detailed for us what goes into each news broadcast. It may surprise you!

 

“I have recently started undertaking an internship with 2NUR-FM radio and after only a couple of sessions, it astounds me how much work goes into each broadcast. The sessions I’ve had with the station have been quite varied. I’ve been writing news bulletins, making calls to get news grabs and reading media release after media release for the 12 pm, 1 pm, 2 pm news bulletins and the odd story for the following morning.

 

These tasks aren’t always smooth sailing and will often take time depending on the story. If you’re waiting on a call back from a person of interest for some news grabs, time really is of the essence and not something you can get back!

 

Last week I was working on a bulletin for the new waste collection service around the Hunter Valley area and was waiting on a call back from Council. By the time they called back, I had half an hour to get a 30-second bulletin prepared (or “up” as they say in the newsroom) for the 12 pm news along with a grab from the call recording. This can be quite stressful, especially since I had to report on the same issue for 1 pm and 2 pm bulletins and needing to re-word each bulletin as well as using a different grab for each broadcast. So there was some variety with the same story for our dedicated listeners.

 

I had another instance that same day where I didn’t get a call back for another story I was working on so I just had to take a quote and information from the media release and create an angle to make it sound interesting.

 

What worked in my favour was having a background in PR, my internship at Pursuit, meant I was prepared and could hit the ground running.

 

I have already found interning for 2NUR-FM to be a positive challenge, it’s exciting and I have definitely learnt a lot in such a short period of time.”

Productivity tips

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Over on the Pursuit Communications Instagram account recently I shared tips on how I stay productive. (LINK)

  1. Don’t let the “E-mail Monster” control your day I prioritise emails – with categories /importance /urgency. 📧
    It keeps me on track (most of the time!) and the “email anxiety” levels to a minimum. I use different tags and then work through these according to the level of priority
  2. Pop it on silent – face down and get to work! Turning your mobile on to silent will help get the work done.
    If it helps, consider changing your voicemail message. State in your message the time you expect to return the call. Most people will understand!
  3. I 🧡 a good “to do” list
    It makes me feel organised and I can see at a glance what needs to be done.
    I break my lists down into clients and then prioritise. I highlight super important tasks and cross them off first!
    My lists are in my Kikki K planner, which goes EVERYWHERE with me.
  4.  Get up and move – your health comes first. I’m guilty of not doing this enough. I’ve recently bought a Fitbit to make sure I do move enough. Being sedentary is one of the “hazards” of my job. More often than not, I’m sitting looking at my laptop for hours on end. My Fitbit really has made a huge difference in reminding me to get up and move and achieve my daily goals. What do you do to get moving?
  5. I’m a calendar girl… 📆
    Not *that* sort of calendar girl 😝 – I put everything on my wall calendar and in my planner. No matter where I am I’ll always be able to plan and make appointments with a quick glance.

    I also colour code Birthdays,🎂 personal activities,🍾 and work duties.📝

 

So there you have it, my top five tips for productivity.

Remember to join me on Instagram to follow the #B2BPC (Back to Basics with Pursuit Communications) series! 

The improvements that have helped my Instagram presence

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If you’re following Pursuit Communications on Instagram (if not, you’re missing out!!) you may have noticed our posts have changed tone.

Now, I’m not talking about the “tone” of voice, I’m speaking from a visual perspective.

I’ve changed the colour of the posts for a number of reasons, here I’ve listed the top three

  1. The “Pursuit Red” background (while I LOVE it) was just too harsh on the eye
  2. The pinkish tone I’ve chosen now, is feminine, it’s calmer, it’s “me”
  3. The new tone also allows me to include (and acknowledge) a greater selection of relevant and colour suitable posts from others in the Pursuit feed

I’m also undertaking a self-audit, testing new hashtags and constantly trying to improve our metrics.

So how has this helped my business Instagram presence?

Colours play a huge factor in engagement, as does the content (but that’s for another post!), I’d like to think what I’m offering is relatable, if not helpful and finally by being able to share other posts and connect with the people behind those posts, also allows for greater connection / network building.

There are so many elements to consider when creating a post on Instagram. It really does take time and effort.

If you’d like to know how we can help YOU with your social media presence, check out the range of services here. 

 

 

First guest interview – Lani Beaven

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I’ve been wanting to share some interviews with those who are part of the Pursuit Communications universe.

In this first interview, I spoke to our current Intern Lani Beaven.

The Pursuit internship program began in 2010 since then over a dozen individuals have come to Pursuit, to learn what life is like working in a boutique public relations agency.

What did you expect from your internship? & what was the reality of your internship experience?

LB: “I guess heading into an internship in the PR industry you expect all of the glitz and glam that you see on shows like The Hills, however, it was a bit more of a rude awakening. Instead, you find yourself working, for literally nothing. But the old saying goes – you’ve gotta give a little to get a little!

I expected to walk into this industry with an abundance of knowledge that I had accumulated over my University degree and to be a professional from the get-go.

The reality of my internship experience, so far, has proved how much further I need to grow and how much more I need to learn as an individual. It’s showing me that a lot of time, effort and hard work needs to be put in, in order to be successful in this industry.”

Benefits of participating in an internship program?

LB: “Brooke is an amazing mentor and great role model for young people wanting to make their way into the PR/media industries. (edit: aww shucks Lani!)

It’s amazing to see someone flourish in success and I can honestly say that the benefits of participating in an internship program are endless. Real life industry experience, work history to list on your resume, starting to network and build relationships within the industry and the added bonus of motivation to succeed!”

Where do you see the PR industry moving in the next three to five years?
LB: “I remember reading in one of my textbook’s that PR industry professionals are being told to forget everything they ever knew about the way traditional PR works. The industrialisation of the web and social media has revolutionised the way the world and the PR industry operates.

How So?

LB: “I can see the industry moving into a more popular field, which we can already see happening and the services that PR professionals offer greatly expanding to include things like social media, web development, video/photography..”

Any tips for those considering starting an internship program?

LB: “One of the greatest tips that someone once told me was to start participating in internship programs as soon as you begin your degree!

 

Lani

Lani Beaven, Pursuit’s current Intern

 
By the time you graduate you would have an abundance of practical experience to list on your resume.Make sure that you have a resume that stands out, above and beyond everyone else. We are working in a creative industry so show a little bit flair, add some , maybe a pop of scented paper (thank you, Elle Woods!).
Research local businesses in your area and make sure you know what the company does and how they operate. Find who their PR guru is and get in contact with them.
Don’t be afraid to attend networking events, this is where you will meet people who can offer you support in landing an internship that you’ll love.”

—

I’d like to thank Lani for her contributions to Pursuit week in and week out.

To my previous interns, Pursuit’s success is your success. You’ve all contributed in your own way and for that, I thank you.

If you’d like details on the Pursuit Communications story, I’m available for speaking opportunities. CLICK HERE for more information.

La La Land & Public Relations

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n the 2016 film La La Land, one of the first songs is “Someone in the Crowd”. If you haven’t seen the film or heard the song, do yourself a favour, and have a quick listen. (Note: link opens Spotify)

While listening to the song on my way to a meeting, I found some very clear comparisons between the song and public relations and it’s not hard to see some of the connections.
You got the invitation You got the right address
If you’re on the guest list, you’re well on your way to connecting with those who will help you get to where you want. You may think at that particular point “what am I doing here?”, you never know, in the future, you may just thank your “past self”!

A little chance encounter
Could be the one you’ve waited for

We’ve all been at events where we meet that one person, who is exactly who we needed to meet. Whether it’s someone who can connect you with someone else or indeed the person you’ve tried to track down, that “Someone in the crowd” could be at that party, business event or even at your local coffee shop!

Tonight we’re on a mission
Tonight’s the casting call
If this is the real audition
Oh, God, help us all

Everyone has a goal at every event they attend. It might be as simple as having a good time, however in the business world, attending an event usually has a purpose. If you’re there to network, catch-up with some business associates or to introduce a new contact to some of your contacts, there’s a goal to meet and it’s always “the real audition” so it’s vital you present your best self!

You make the right impression
Then everybody knows your name
We’re in the fast lane

This is relatively easy to “translate”. If you present your best self, the word of mouth recommendations will “speak for themselves”. (sorry bad pun!) Once you’ve made that great first impression, you’ll be on your way to success.

Someone in the crowd could be the one you need to know
The one to finally lift you off the ground
Someone in the crowd could take you where you wanna go

Finally, that someone in the crowd could be the person you’ve been looking to meet. If you see someone standing on their own at an event, go and talk to them, you never know how they might be able to help you in taking you to where you want to go!

Key takeaway points:

*GO to that event, you may not feel like, but you never know who you’ll meet and how they might be able to help.

*Always present your BEST self. Just because you may be seeing some of the same faces, it’s no excuse to slack off in your appearance.

*Don’t forget the incredible value of word-of-mouth referrals. You make the right impression one, that one person has the potential to increase your business ten-fold. Don’t be afraid to ask for referrals or indeed a recommendation on LinkedIn.

If you’re thinking about GROWING your profile look at my “Grow with PR” session  it could be the next best step you make for your business. 

 

SEO & PR a match made in heaven!

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We work closely with a number of service providers to offer our clients a tailored package when reaching their PR and marketing goals. 

Just one of these providers is SEO – from the link below, you’ll see a number of connections between PR and SEO. 

So if you’re looking to further your brand’s awareness, remember that SEO is only part of the solution. 

Why not take advantage of our FREE 10-minute consultation? We’ll guide you towards your next best step!  

LINK to original article