Getting back to work in 2019

The New Year is all about starting fresh, not just on a personal level but also on a professional level.

Bringing some new bright ideas to the table after the break allows for successes in the year to come.

Here are 3 tips for getting back to work, successfully in 2019:

  1. Organise your office – this is probably one of the most important ones because a tidy workspace allows for a clearer mind to think without extra clutter. Marie Kondo’s Netflix show “Tidying up with Marie Kondo” is an excellent way to start and to find that motivation to get your office organised. With 1.4M followers on Instagram, she must really know what she’s talking about!! Clear out those drawers, make sure your desk is clear and your filing system is ready for a new year.
  2. Revise plans – this might include the PR for your business, advertising, social media, website setup and anything that is visible to the public in promoting your business. Pursuit Communications is ready to talk (obligation free) for some suggestions on how to build these profiles. Contact us today, via email to organise a time to discuss ideas!
  3. Make sure everyone is on the same page – this one is a huge one regarding the success of your business. If no one in the office knows about your plans for 2019, then goals won’t be met, so making sure a well thought out written plan for the year is available. You may want it saved on a shared drive or in the cloud, so it’s easily accessible. .This also includes the local community and your customers so they know what your plans  / upcoming events and activities are. If you’re not on Central Coast Chronicle, 2019 is a great time to join to keep up to date with what’s going on in the community and collaborate with like-minded business owners.   

 

 

Writing news stories for radio

Our intern Jordyn is using her time at university to the absolute max!

Not only is she interning with Pursuit and our sister company – Central Coast Chronicle, she’s also interning at Newcastle radio station 2NUR.

 

Jordyn has detailed for us what goes into each news broadcast. It may surprise you!

 

“I have recently started undertaking an internship with 2NUR-FM radio and after only a couple of sessions, it astounds me how much work goes into each broadcast. The sessions I’ve had with the station have been quite varied. I’ve been writing news bulletins, making calls to get news grabs and reading media release after media release for the 12 pm, 1 pm, 2 pm news bulletins and the odd story for the following morning.

 

These tasks aren’t always smooth sailing and will often take time depending on the story. If you’re waiting on a call back from a person of interest for some news grabs, time really is of the essence and not something you can get back!

 

Last week I was working on a bulletin for the new waste collection service around the Hunter Valley area and was waiting on a call back from Council. By the time they called back, I had half an hour to get a 30-second bulletin prepared (or “up” as they say in the newsroom) for the 12 pm news along with a grab from the call recording. This can be quite stressful, especially since I had to report on the same issue for 1 pm and 2 pm bulletins and needing to re-word each bulletin as well as using a different grab for each broadcast. So there was some variety with the same story for our dedicated listeners.

 

I had another instance that same day where I didn’t get a call back for another story I was working on so I just had to take a quote and information from the media release and create an angle to make it sound interesting.

 

What worked in my favour was having a background in PR, my internship at Pursuit, meant I was prepared and could hit the ground running.

 

I have already found interning for 2NUR-FM to be a positive challenge, it’s exciting and I have definitely learnt a lot in such a short period of time.”

Insta tips from our Intern

Our Intern Jordyn has created a list of the ways to make your Instagram profile stand out. 

Image quality is my number one tip. Make sure the image is high quality (not blurry) and it looks good on your grid (ask yourself does it flow with the image before it?) and matches with the overall aesthetic.
Hashtags are a great way to reach a niche audience. Use a few of the most important hashtags where appropriate within the caption and then paste up to 30 hashtags in the first comment of your post.
Stories are a fun way to engage your audience in recent activity. Share ‘behind the scenes’ content or get creative with campaigns and videos i.e. share a sneak peak of your ‘new post’ on your grid to redirect your followers to your insta page.
These Insta tips are important in boosting engagement of your targeted audience and current followers. Ensure you use the best quality camera that is available to you, a professional camera would be the ideal option for maximum aesthetics of your grid.
Instead of using ‘general‘ hashtags, use hashtags that are directed more toward the audience you want to reach i.e. hairdresser and add the location on the end and this way it is easier to reach your niche audience.
Make sure to utilize all the options that stories provide you i.e. the hands-free option is a great way to make short videos of recent activity or a way to discuss your latest project with your followers and overall making your stories look more professional.
Finally, have fun with it, you don’t want to get too bogged down in the specifics!

Influencers – A definition

 

Following our fortnight of sharing Influencer statistics* on our Instagram, in our post today we look at defining “influencers” and investigate the power of a “micro-influencer”.
What does the word “influencer” mean to you? Do you picture someone of power? Do you think bikini-clad model? Do you think mum-of-three, with a side-hustle?
It’s generally defined as “A group of people (or person) with a high-following on social media or someone more relatable and approachable with a smaller following yet more engagement from their followers.”
On the surface it seems that an influencer’s following is the most important. However, while this does attract attention engagement is key to an influencers success. Marketers are now more focused on interaction between the influencer and their audience which is measured by likes, comments and the trust followers have.
Micro-Influencers often have a higher engagement with audience yet this is overlooked by brands wanting to pursue social-media campaigns. A micro-influencer is anyone with 10,000 to 50,000 followers on social media to the amount of engagement the influencer gets from that number. Usually a micro-influencers audience is quite niche and deeply connected.
Micro-Influencers can be found in any sector such as: health and wellness, food and cuisine, entrepreneurship and business, beauty and fashion etc. These influencers have already built this fan-base and established trust with their audience. They have established these relationships through their Instagram stories so if a brand’s story is shared by a particular influencer, their followers are usually willing to listen.
For this reason, Brands reach out to influencers and for brands to get the best ROI (return on Investment) on a campaign, it’s ideal to hire multiple micro-influencers to increase the reach for any given campaign. Yes, macro-influencers have more of following, yet micro-influencers have more of a niche audience so don’t be fouled by the number of followers.
These micro-influencers can be found through the brands own followers on its social media channels or searching specific hashtags, see what influencers are using hashtags that are relevant to YOUR business /product or service.
You’ll also want to explore, who is the influencer associated with and how engaging are their posts? Does the “creative” (image and caption) seem authentic? Engaging with these influencers and showing interest in their content is the best way to build a relationship with them, BEFORE you reach out to them and begin a discussion.
Speaking to these influencers to determine a mutually beneficial relationship sometimes yields the best result.  Negotiate what will work best for both parties, sometimes an influencer might take-over a brand’s Instagram for a period of time or perhaps share a number of posts over a set timeframe. As part of this the brand might send out product for the influencer to try out and take photos for their social media accounts or even they might create their own original content on their blog or Youtube account reviewing the product.
Sometimes a brand might not have the budget to work with a celebrity so micro-influencers are a great way to gain the benefit you need for your brand and watch it grow through social media.

If you’d like assistance in finding an influencer that’s the perfect fit for your business, contact us today. 

*Statistics provided by Planoly

Three things I love about Twitter

I thought it was about time we looked at a social media channel that isn’t Instagram!

I thought I’d share three reasons why I love Twitter. I know, for some, Twitter doesn’t get the best “wrap” but in my opinion and in my industry, it really is a go-to source.

  1. Relationships formed with people – I’ve made some great friends in RL via Twitter and some people I’m yet to meet. Twitter allows you (like other channels) to connect and voice an opinion. (I’ll come to this later). What I like about it is being able to find people who share a common interest and connect with them. Sure you can do this on other channels too, but for me, Twitter is one of the better places to do this.
  2. Following breaking news & trends – After switching on the radio when there’s a major breaking story, I’ll jump on Twitter straight away, enter a relevant hashtag and monitor the news. When searching for trends for our clients, I can see what their competitors are tweeting (if indeed they are on Twitter) and see how the conversation is tracking in any particular space.
  3. The opinions – Okay, so this has its good and bad aspects to it. Again, just like on any social media channel, you’ll have your “negative nellie” and unfortunately you’ll have trolls too. BUT this aside, being able to converse in a space with opinions  from right across the globe, really can open your eyes.

So, is Twitter for you? Well it all depends, what industry you’re in and ultimately what you’re hoping to achieve by joining Twitter.

If you’d like to see if Twitter is for you – select our WHICH SOCIAL MEDIA CHANNEL IS FOR ME package and we’ll provide insights as to where we believe you should focus your attention.

Instagram Developments

Instagram is Testing a New, Simpler Way to React to Stories

I’m sure we’ve all jumped on the bandwagon of reacting to friends posts and messages via an emoji on Facebook which launched in 2016. Well, Instragam is trialing just that through “stories”.

As us Instagram users already know, the option to comment on a story which goes straight to the persons DM’s (or Direct Message Inbox) or sharing a story with a friend are both great features but Instagram is making it even easier for us to react to stories through emoji.

friend-emojis.png
This allows you to quickly “react” to a story through a set of emoji instead of filling up someones DM’s.

Only the person who posted the story is able to see this, appearing in the viewer’s list.

This awesome feature is only being tested in selected countries, however, if rolled out to the masses this will be the perfect way to get closer to friends and eliminate clogging up someone’s inbox and make responding quicker!

What do you think?

Is messaging becoming too reliant on emojis?

How to make headlines – when you don’t have one!

So you’re looking to get your business some media coverage… How do you do it when you don’t have any news of your own?

Here’s two quick fire ways to get the media looking your way.

  1. Comment on exisiting media topics

This comes with a caveat, don’t comment on an issue that isn’t related to your business, or you have no expertise in the area. If however, you have the appropriate qualifications to comment then make some dot points, and think about what exactly it is you’d like to contribute to the conversation.

Before you do anything, re-read your dot points, run these past your marketing team / Directors /Supervisors etc and ensure they’re on-message for your business /brand.

2. Repurpose exisiting content

Do you have research that could be shared via podcast? Look for industry related podcasts and email the presenters /producers.

Have you hosted a webinar? Perhaps the content for that could be turned into an e-book.  Then create a media release about this e-book. Too easy!

If you’d like ideas for your business to secure the media exposure it deserves, contact us today.

Instagram Apps we’ve recently discovered

I’ve been searching for apps to up our Instagram game.

 

Here’s a list of a few that we thought might help YOU.

Hype Type

They Say: “Hype your Stories with automatically styled and designed motion typography.

Stand out.
Don’t use those tired tools that everyone else uses and expect your content to shine bright, like a diamond.

Short of words? We got you.
With the tap of a magical little button automatically pull random, meaningful quotes to give context to your story that may have not been there to start. ”

We Say: An awesome app to take your Instagram stories to the next level.

Adobe Spark

They Say: “Adobe Spark is a free online and mobile graphic design app. Easily create beautiful images, videos, and web pages that make you stand out on social”

We Say: This is our GO-TO app for all things social. Trust us on this one and download the app immediately, if not sooner!

Cut Stories

They Say: “Just import a long video, and CutStory will cut it up and save it in your smartphone’s camera roll as fragments of 15 seconds or any other length”

We Say:  Genious! Who hasn’t wanted their video to stop cutting out on Insta Stories, right at a critical moment?

Also, take a look at Continual which does the same thing!

 

Tell me, what apps are you loving at the moment? I’d be interested to discover more!

 

 

5+ Ways to Improve your Instagram

The most recent #b2bpc series on our Instagram we covered “Five ways to improve your Instagram.”

So lets jump in to the tips;

  1. Plan. It’s one of our favourite four letter words!
    ✔️
    There are sooo many resources out there to help you schedule your posts, stories – that there’s really NO excuse not to have a strategy for your Insta. ✔️
    Many scheduling tools will allow you to move your posts until you have a layout that suits! ✔️
    If you need assistance with this – Contact US! 


  2. Your Audience – or YOU yes this is about YOU! Yes YOU reading this right now.
    You are the reason I’m offering these tips. I write these to benefit your business.
    Your feedback, comments, likes tells me what you’re enjoying & what’s not so good.
    Ultimately it all plays a part in what you’re looking at right now. My feed. So in fact it shouldn’t be “my” feed, it’s yours.


  3. Your biography is your story. 🏈
    It’s your “30-second” commercial.
    Just like the #superbowl commercials, it’s priceless and the best ones always stand out!🥇
    Check out the @pursuitcommunications bio for an example. 🏆

  4. post at the right time 🕰
    What’s the right time?
    🤷🏼‍♀️
    If you have a business account you’ll be able to explore your insights and get this data. ⏰
    So make time every day to check your insights, write down the best times and post when you have the highest level of engagement!
    💁🏼‍♀️
    Remember to check your engagement times regularly to keep the momentum.


  5. It’s all about the #hashtag !
    If you aren’t following hashtags in your account- you’re missing out on connecting with likeminded businesses and potential clients!🙋🏾‍♀️
    Think for a minute like a customer. 🤷🏼‍♀️
    What would you search to find your business?? 🤷🏻‍♂️Use those terms as hashtags and follow them!


  6. TURN. IT. ON. BABE! 😉
    Your notifications that is!
    Turn on notifications for businesses in your local area, businesses within your industry and comment, connect and watch your network blossom. 🌸🌺


If you need assistance with your social media channels – check our services to meet your needs here.

Guest blog interview: Sandy Cummins

Today’s Guest blog interview is with a past client of Pursuit’s – Sandy Cummins. We worked with Sandy and her team when they launched a business in the beautiful Daylesford region of Victoria, Australia.

We’ve stayed in contact over the years and I was thrilled to have Sandy’s contribution towards our guest blog series.

So, Sandy, tell me a bit about your new venture.

Sandy: We are floral artisans, embracing the perfect imperfections of nature to bring the scents, colours and wayward stems of naturally grown old-fashioned fragrant roses, herbs and foliage. With nearly 2000 rose bushes we supply cut roses to others and produce our own lavish arrangements.  Our arrangements tell a story through the secret language of flowers sourced, foraged and grown locally, ethically and sustainably on our picturesque property in Victoria’s pretty little country village of Trentham, in regional Victoria.

Oh my goodness, that sounds like the perfect way to tell a story! Can you tell me a bit more about the process?

Sandy: Our heritage roses are garden grown with minimal intervention with the help of bees, compost, sunshine and rain. Our full romantic blooms show the true colours of gentle natural agriculture and have heady scents, twisting stems and the occasional spot. As nature intended.

How very eco-friendly and what a great selling point!

For those who don’t know, how did you use PR for your previous business?

Sandy: In a prior floral business, we used PR for a product launch to create brand awareness.

So I’d love to hear, what do you believe are the benefits of PR?

Sandy: Integrated PR strategies provide both short and long-term opportunities.

I think this is so true, so many time, people are only aware of the results that come via securing media coverage, however deeper than this, is the relationships with media contacts and the long-term benefits of this relationship. Anything else? 

Sandy: Building brand/product awareness is crucial and takes time. The investment in PR v. traditional advertising provides much more value for money.

I agree Public Relations is one that takes time and is all about building brand awareness over time. 

If a mentee walked up to you and asked for your advice and you only had a few minutes to give ‘em your best tip, what would it be?

Always have an integrated strategy, continuously innovated and reinvent yourself and be true to your brand,  walk the talk – as authenticism is pivotal.

Define “Success”

The realisation of a dream which can be happily shared with others.

With “Success” in mind, what’s on your “work-plate” now?

A while ago, I stumbled upon an inspiring and informative book by investigative journalist Amy Stewart called Flower Confidential. It described the global floral industry today and the perils to both humanity and the land of the large-scale commercial flower industry.  Amy’s book was to floristry a little like what the film “Food Inc”  was to the food industry. So, in my mind, the seed was sown; a vision to establish a “slow” flower movement in Australia – local, seasonal, heritage varieties, grown collaboratively by local land-owners with a similar philosophy using sustainable practices. A flower farm consortium – was the ultimate dream!  “Consortium Botanicus” is now the reality. Consortium Botanicus encourages flower farmers, farmer-florists, and florist-designers right across Australia to join via their website www.consortiumbotanicus.com.au Membership is free and the momentum is building!

Well done! That sounds fab, lets hope others follow suit, do keep us updated!

Sandy, is there anything you’d like to share with us about upcoming projects (even a hint?)

Sandy: Our new bespoke accommodation launches very soon which provides guests with an immersive spa style experience combining our rose, herb and flower beds, local artisanal culinary delights and a level of comfort and style enabling true relaxation and rejuvenation.

Finally,  if you wouldn’t mind indulging us here, how did Pursuit Communications benefit your business?

Sandy: Pursuit Communications provided extensive media opportunities as well as assisted in the strategy and execution of a major launch event in regional Victoria. Compiling goody-bags, assisting with speeches and media relations – the activities Pursuit undertook assisted with the launch activity.

Thank you, Sandy, for your time and I’m thrilled that we’ve stayed in touch long after the campaign we worked on with you finished. 

Interested in finding out how Pursuit can assist your business in 2018?

Contact us TODAY.

We have FREE 20 minute consultations, where we’ll offer our insights and best recommendations for your business.