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Category: Central Coast Public Relations

14 lessons from 14 years in business

Fourteen lessons from fourteen years in business

December 15, 20221 Comment

I've been contemplating what to write to celebrate the milestone of 14 years in business.  I could write a version of an "Oscars Acceptance Speech", but where's the value in that? So here's my list of 14 things I've learned from 14 years in business (in no particular order).  Practice makes perfect - Rewriting and … Continue reading Fourteen lessons from fourteen years in business

What I did this Summer…

January 18, 2022January 18, 2022Leave a comment

This Summer I decided to *REALLY* try my best at a decent work /life balance... Is there such a thing??

“Freedom Day” Action List

September 27, 2021Leave a comment

As a small business operator, knowing that "Freedom Day" for NSW is rapidly approaching makes me very happy. Now more than ever, time is of the essence. So what am I doing now to work towards "Freedom Day"? In my list below I share the details and insights on how you can follow suit for … Continue reading “Freedom Day” Action List

How to keep front of mind with your customers during lockdown

How to keep front of mind with your customers during lockdown

August 12, 2021August 12, 2021Leave a comment

It's tough out there at the moment. Here we share some tips to keep front of mind with your customers during lockdown.

Avoid these PR mistakes

Avoid these PR mistakes

June 9, 2021Leave a comment

If you've decided to DIY your public relations, you'll want to avoid making these three common PR mistakes Mistake 1: Writing a long-winded "media release" We get it, you're passionate about your business, your new service offering or the award you just won. But in this instance, the saying, "less is more" is something you … Continue reading Avoid these PR mistakes

PR content

Content is king

May 25, 2021April 29, 2021Leave a comment

In 2021 your content really does have to speak louder than words. What do I mean by that? Well, you have to have good imagery, this should include headshots, product shots (if that's your biz!) or service "action" shots (sure some of these may have to be "set-up" with a photographer). You should also have … Continue reading Content is king

Samantha Wills Books

Meeting an inspirational businesswoman

April 30, 2021April 29, 2021Leave a comment

Set at La Boheme at Terrigal, last week I was invited to meet one of Australia’s most delightful & inspiring businesswomen not to mention one the MOST influential jewellery designers – Samantha Wills. The evening was coincided with her recent book launch of Dust and Gold. I had been eyeing off purchasing the book for some time. But … Continue reading Meeting an inspirational businesswoman

The meaning of earned media exposure

August 31, 2020August 28, 2020Leave a comment

COVID has certainly played havoc with the media landscape. Magazine titles have been shut down, local radio and TV programs are now networked from other locations and newspapers have been shut down or moved their content online (often with a paywall). It's devastating on so many levels, the job losses, the loss of quality content … Continue reading The meaning of earned media exposure

Zoom take-aways part 2

August 16, 2020August 11, 2020Leave a comment

In our next series of tips about Zoom sessions we look at three more essential areas when hosting meetings on Zoom. We're all missing the interaction of being in the office with our "work friends" and this first tip should help with this! Tip one: If you're having a team meeting, start with something fun. … Continue reading Zoom take-aways part 2

Anatomy of a media release

August 10, 2020Leave a comment

I was recently asked on Twitter how easy it was to write a media release. It's never 100% easy, no matter how many times you've written a media release. Sure, it becomes EASIER, but it's never "EASY". In today's post I thought I'd give you a bit of an insight into some of the steps … Continue reading Anatomy of a media release

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