COVID has certainly played havoc with the media landscape. Magazine titles have been shut down, local radio and TV programs are now networked from other locations and newspapers have been shut down or moved their content online (often with a paywall). It's devastating on so many levels, the job losses, the loss of quality content … Continue reading The meaning of earned media exposure
In our next series of tips about Zoom sessions we look at three more essential areas when hosting meetings on Zoom. We're all missing the interaction of being in the office with our "work friends" and this first tip should help with this! Tip one: If you're having a team meeting, start with something fun. … Continue reading Zoom take-aways part 2
I was recently asked on Twitter how easy it was to write a media release. It's never 100% easy, no matter how many times you've written a media release. Sure, it becomes EASIER, but it's never "EASY". In today's post I thought I'd give you a bit of an insight into some of the steps … Continue reading Anatomy of a media release
Last week News Corp announced dramatic changes to their local papers, after what has been called "a comprehensive review of its assets and observed consumers shifting to online news sources" . Over 100 of News Corp’s regional and community titles will no longer produce print editions and instead move to digital-only formats. In addition, 14 titles … Continue reading Think the closure of News Corp’s Papers local papers doesn’t affect you? Think again!
We know you've been able to "shop" via Instagram for a while now, but the ability to set up a shop via Instagram is now available (for those that sell physical goods at least!) There are several boxes you need to tick before you can set up shop, so to speak, including having a linked … Continue reading Instagram Shopping – A new feature
As I've been progressing through the isolation period, one very important question has been front of mind for me. What's next? It's a question that can't be answered on many fronts, however, there are some aspects that CAN be answered. In the "Getting ahead of the curve" consulting service, there are many aspects that are … Continue reading Service highlight: Getting ahead of the curve – What to do in post Coronavirus world… NOW?
I've blogged in the past about the importance of saying "thank you" and whenever I meet a potential client (or an exisiting one) we discuss the importance of a variety of communications channels to get their message across to the public. In this time of COVID-19, NOW more than ever we need to communicate. Staying … Continue reading Now more than ever we need to communicate
I know I'm not alone when I say, this new way forward, for a large majority of us, will see us "winging it" to start with. The Coronavirus has thrown so many industries into disarray and knowing how to move forward while we wait on details from the Government about funding doesn't make the process … Continue reading Learning as you go… The new way forward
When I decided to start my own PR agency 12 years ago, the space that was "my office" was a corner of the family dining room with a desk behind a screen for "privacy". It was, at the time, sufficient, but I knew it couldn't be a long term solution. We moved shortly after … Continue reading How to work from home effectively – from someone who has done it for over 12 years!
Leap Year Ideas for your business