Insta tips from our Intern

Our Intern Jordyn has created a list of the ways to make your Instagram profile stand out. 

Image quality is my number one tip. Make sure the image is high quality (not blurry) and it looks good on your grid (ask yourself does it flow with the image before it?) and matches with the overall aesthetic.
Hashtags are a great way to reach a niche audience. Use a few of the most important hashtags where appropriate within the caption and then paste up to 30 hashtags in the first comment of your post.
Stories are a fun way to engage your audience in recent activity. Share ‘behind the scenes’ content or get creative with campaigns and videos i.e. share a sneak peak of your ‘new post’ on your grid to redirect your followers to your insta page.
These Insta tips are important in boosting engagement of your targeted audience and current followers. Ensure you use the best quality camera that is available to you, a professional camera would be the ideal option for maximum aesthetics of your grid.
Instead of using ‘general‘ hashtags, use hashtags that are directed more toward the audience you want to reach i.e. hairdresser and add the location on the end and this way it is easier to reach your niche audience.
Make sure to utilize all the options that stories provide you i.e. the hands-free option is a great way to make short videos of recent activity or a way to discuss your latest project with your followers and overall making your stories look more professional.
Finally, have fun with it, you don’t want to get too bogged down in the specifics!

Instagram Developments

Instagram is Testing a New, Simpler Way to React to Stories

I’m sure we’ve all jumped on the bandwagon of reacting to friends posts and messages via an emoji on Facebook which launched in 2016. Well, Instragam is trialing just that through “stories”.

As us Instagram users already know, the option to comment on a story which goes straight to the persons DM’s (or Direct Message Inbox) or sharing a story with a friend are both great features but Instagram is making it even easier for us to react to stories through emoji.

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This allows you to quickly “react” to a story through a set of emoji instead of filling up someones DM’s.

Only the person who posted the story is able to see this, appearing in the viewer’s list.

This awesome feature is only being tested in selected countries, however, if rolled out to the masses this will be the perfect way to get closer to friends and eliminate clogging up someone’s inbox and make responding quicker!

What do you think?

Is messaging becoming too reliant on emojis?

Productivity tips

Over on the Pursuit Communications Instagram account recently I shared tips on how I stay productive. (LINK)

  1. Don’t let the “E-mail Monster” control your day I prioritise emails – with categories /importance /urgency. 📧
    It keeps me on track (most of the time!) and the “email anxiety” levels to a minimum. I use different tags and then work through these according to the level of priority
  2. Pop it on silent – face down and get to work! Turning your mobile on to silent will help get the work done.
    If it helps, consider changing your voicemail message. State in your message the time you expect to return the call. Most people will understand!
  3. I 🧡 a good “to do” list
    It makes me feel organised and I can see at a glance what needs to be done.
    I break my lists down into clients and then prioritise. I highlight super important tasks and cross them off first!
    My lists are in my Kikki K planner, which goes EVERYWHERE with me.
  4.  Get up and move – your health comes first. I’m guilty of not doing this enough. I’ve recently bought a Fitbit to make sure I do move enough. Being sedentary is one of the “hazards” of my job. More often than not, I’m sitting looking at my laptop for hours on end. My Fitbit really has made a huge difference in reminding me to get up and move and achieve my daily goals. What do you do to get moving?
  5. I’m a calendar girl… 📆
    Not *that* sort of calendar girl 😝 – I put everything on my wall calendar and in my planner. No matter where I am I’ll always be able to plan and make appointments with a quick glance.

    I also colour code Birthdays,🎂 personal activities,🍾 and work duties.📝

 

So there you have it, my top five tips for productivity.

Remember to join me on Instagram to follow the #B2BPC (Back to Basics with Pursuit Communications) series! 

The improvements that have helped my Instagram presence

If you’re following Pursuit Communications on Instagram (if not, you’re missing out!!) you may have noticed our posts have changed tone.

Now, I’m not talking about the “tone” of voice, I’m speaking from a visual perspective.

I’ve changed the colour of the posts for a number of reasons, here I’ve listed the top three

  1. The “Pursuit Red” background (while I LOVE it) was just too harsh on the eye
  2. The pinkish tone I’ve chosen now, is feminine, it’s calmer, it’s “me”
  3. The new tone also allows me to include (and acknowledge) a greater selection of relevant and colour suitable posts from others in the Pursuit feed

I’m also undertaking a self-audit, testing new hashtags and constantly trying to improve our metrics.

So how has this helped my business Instagram presence?

Colours play a huge factor in engagement, as does the content (but that’s for another post!), I’d like to think what I’m offering is relatable, if not helpful and finally by being able to share other posts and connect with the people behind those posts, also allows for greater connection / network building.

There are so many elements to consider when creating a post on Instagram. It really does take time and effort.

If you’d like to know how we can help YOU with your social media presence, check out the range of services here. 

 

 

How can Public Relations help my business?

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This is a topic we’ve been discussing over on Instagram.

We shared a few ideas over there, so if you’re keen on specifics, take a look.

A more detailed examination is below.

The answer to this question depends on two factors.

Budget and ideas.

There’s really only one of those that in a majority of cases has restrictions. If you budget correctly, it needn’t have restrictions.

Ideas and possibilities come down to the creativity of the agency after planning a strategy that will meet the goals of your business needs and your budget requirements.

At Pursuit we operate on a “no cookie cutter approach”, meaning that each and every proposal we create for our clients is as unique as their business.

We listen to what our clients are saying, what they want to say through this public relations campaign, who they want to reach, their ideas on how we do this and after this, we brainstorm ideas and present a tailored proposal (within their budget!).

So are you interested in hearing how WE can help YOUR business?

Guess what?

We can for as little as $75.00. Yes, that’s right $75.

Do you want more details? CLICK HERE. 

FriYAY wrap-up 28 April

Another fantastic session with lots of attendees this afternoon in my 5pm Instagram chat.

Today I discussed – “Challenges” and the benefits of running one of these for your business.

We’ve all seen those challenges on social media, three days to a great body, 14 days to become your own sales rep and so on.

Are they beneficial? If you do run one, what do you get out of it? I discussed this and more.

Key points:

*Share your “Challenge” with a specific audience, don’t just share it to everyone, make it specific and then target those customers.

*KIS – Keep It Simple – it will make the challenge more enjoyable for everyone (you and the participants)

*Prepare ALL your content in advance – This way you’ll be ready to go and won’t be frantically creating documents or content at the last minute and you’ll be lest likely to have errors!

I do have some ideas for some challenges I can hold and if you’d like more details CONTACT ME.

Next up I discussed ShadowBanning on Instagram

This seems to be affecting a lot of businesses on Instagram. So what is it? It’s when your hashtags become undiscoverable, therefore your posts can’t be found and you’ll notice a decrease in the number of likes.

Key points:

*It’s POST BASED – NOT – account based

*There is a way to check if you’ve been shadowbanned, or if a particular post has been shadowbanned. CONTACT ME and I’ll send you the details.

Weekly wrap-up:

*Logies discussion and Samuel Johnson winning the gold!

*Radio ratings results; Alan Jones return provides boost for 2GB, and the interesting results for FM radio.

That’s it for this week. Hope you all have a great weekend.

 

Wrap-up of my FriYAY Instagram LIVE session

If you didn’t see yesterday afternoon’s FriYAY chat over on Instagram never fear, I’ll be hosting another FRIYAY chat on the 28th at 5.00 PM!

Here’s a summary of what you missed from yesterday.

PURSUIT LAUNCHES ONLINE OFFERINGS!
That’s right, here on this very website I’ve now listed 11, yes 11, different services for you to choose online and book.

If you’ve been asked to improve the awareness of your company’s brand, build a social channel or you’re looking for an engaging speaker, there’s something there for you!

Click here to see the offerings, book a session and see how your business can benefit.

Blogs / podcasts:

Next up I covered just some of the podcasts and blogs I listened to or read this week.
*I’m purchasing Mark Schaefer’s book KNOWN after listening to his talk from #SMMW17. It had that much of an impact on me. I shared my key takeaway points about his presentation.

* Guy Kawasaki is an evangelist who also spoke at SMMW17, if you can listen to any of his previous talks I highly recommend it.

*The podcast regarding Instagram advertising is from Social Media Examiner – featuring Jenn’s Trends.

General news:

Finally, I covered three hot topics
*See my post on the Pursuit Facebook page about Mindy Kaling’s non-brand advertisement. I think it’s a winner.
*475 Visas and PR and marketing space, I shared my thoughts on this topic.
*LOGIES Weekend! Watch out #Melbourne I talked about who might nab the TV WEEK Gold Logie.

That’s a wrap – have a great weekend!
See you all next week at 5 PM FRIDAY on INSTAGRAM

Launch of my FREE Consultation

On the PURSUIT COMMUNICATIONS Instagram account this morning I announced the LAUNCH of my FREE 10-minute consultation offering.

I’ve created this for those of you out there who aren’t quite sure if PR is right for your business, but you’re hesitant to speak to someone because you think you may be corralled into a campaign.

Perhaps you’ve tried PR before but it didn’t quite achieve what it was your were after and you know you have to do something to get your business out there, but how? Social media? PR? A combination?

Ask Pursuit.

So what are you waiting for?

It’s obligation free and you’ll get some great tips to take with you to drive your business to the next level.

CLICK HERE TO BOOK 

Instagram changes

So the changes we’ve been discussing have started to appear on a number of users accounts.

Along with the change in people’s feed, is the change in logo for the app.

Much has been said about the logo, comparing it to a vintage template for Microsoft’s PowerPoint.

If your business wants engaging Instagram posts, contact us, we can consult your business to create “share-worthy” images.

 

Read more on the Instagram changes here. 

Pay Per Click – Is it worth it?

We read an article today that really opened our eyes to the benefits of pay per click advertising.

Now, before we get much further, we do believe that any activity MUST have a “share” across advertising, PR and marketing. To maximise the most out of your message, it makes sense to have a comprehensive campaign.

So, back to Pay Per Click (PPC), the one point in this article that really stood out for us, was the fact that with the ability to focus on a certain audience, your message can be heard by those who you want to SPECIFICALLY target.

Which seems simple enough, but imagine being able to target people aged 18-23, who have purchased a coffee in the last week. If you own a bakery, that audience clearly is “hungry” so why not target them?

Spending otherwise means that you’re potentially reaching an audience that really isn’t interested.

Want to know more?

Contact us today to discuss how we can leverage your advertising message through PR and social activities.


Link to article – 4 ways PPC benefits your business.