Are you thinking about engaging with the media?Here are three ways to get some cut-through… Send-outWe LOVE a creative send-out (and love the brainstorming process even more!) Why is a send-out such a good idea? Because even in these highly digital times, it allows your desired media contacts to EXPERIENCE your product first hand. So … Continue reading Three Ways to get cut-through with the media
It's tough out there at the moment. Here we share some tips to keep front of mind with your customers during lockdown.
If you've decided to DIY your public relations, you'll want to avoid making these three common PR mistakes Mistake 1: Writing a long-winded "media release" We get it, you're passionate about your business, your new service offering or the award you just won. But in this instance, the saying, "less is more" is something you … Continue reading Avoid these PR mistakes
We know you've been able to "shop" via Instagram for a while now, but the ability to set up a shop via Instagram is now available (for those that sell physical goods at least!) There are several boxes you need to tick before you can set up shop, so to speak, including having a linked … Continue reading Instagram Shopping – A new feature
As I've been progressing through the isolation period, one very important question has been front of mind for me. What's next? It's a question that can't be answered on many fronts, however, there are some aspects that CAN be answered. In the "Getting ahead of the curve" consulting service, there are many aspects that are … Continue reading Service highlight: Getting ahead of the curve – What to do in post Coronavirus world… NOW?
'At the end of the day people won't remember what you said or did, they will remember how you made them feel.' - Maya Angelou We're told as children to remember our manners, "Please" and "Thank-You", yet when as we get older the intent behind them seems to disappear. Whenever I meet with a Journalist, … Continue reading Thank You – the most important tool in your PR toolkit
One of our offerings at Pursuit is social media management. We pride ourselves on creating great content, that will engage and drive results for your business. We also make sure we're all over what's fact and fiction when it comes to social media. Below you'll find some clarification about some of the myths that have … Continue reading Instagram Fact V Fiction
If you've found this post via our Instagram, you'll know that Pursuit Communications has been working with Generator Property Management for a number of years now. Generator Property Management is the caretaker of the former Munmorah Power Station site on the NSW Central Coast. Pursuit's tasks include traditional PR services, issues management advice and services … Continue reading Thinking outside the box for success
Whether you're in the car, commuting to work on the train or bus or hitting the gym and need some distraction, Podcasts are a fabulous way to be entertained, informed and educated. Below I've shared my list of my favourite podcasts (in no particular order!) The Squiz - These girls are my WAKE-UP crew. After … Continue reading Podcasts: What I’m currently listening to
When you're running a business, you want to engage with the best people to get optimum results. We've all heard the saying "You don't ask a mechanic about your water pipes", so why would you engage the services of someone who doesn't understand the PR landscape to help you communicate your message? Pursuit Communications knows … Continue reading Consult with someone who knows