Thinking outside the box for success

If you’ve found this post via our Instagram, you’ll know that Pursuit Communications has been working with Generator Property Management for a number of years now.

Generator Property Management is the caretaker of the former Munmorah Power Station site on the NSW Central Coast.

Pursuit’s tasks include traditional PR services, issues management advice and services and general media /consultative advice.

The project has been an eye-opening experience and one that the Pursuit team has loved working on.

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Through this project, we’ve been able to work with a team that are industry leaders and share our own expertise to achieve some pretty unreal results.

As an example; one of the last demolition activities saw the news story go NATIONAL. The video footage was provided to television stations in Sydney. The story was aired on all commercial television networks news bulletins the evening of the event. Exceeding our client’s goals.

Pursuit actively monitors the media across a variety of topics for our client so they’re more than aware of what’s happening in the media landscape within their industry.

If you’d like to have a chat about your business and how Pursuit can assist, shoot us an email.

We work within your budgets, tell you what’s achievable and create a plan to not only achieve your goals, but we work hard to exceed them!

Send us a message now. 

 

 

 

 

 

 

Image: Photo by Ian Schneider on Unsplash

Podcasts: What I’m currently listening to

Whether you’re in the car, commuting to work on the train or bus or hitting the gym and need some distraction, Podcasts are a fabulous way to be entertained, informed and educated.

Below I’ve shared my list of my favourite podcasts (in no particular order!)

The Squiz – These girls are my WAKE-UP crew. After I listen to local news, I’m straight into this podcast and their daily email. You won’t regret adding this to your must-listen list, you’ll be kept up-to-date with current news and events in an instant, so you can impress your work colleagues with how very informed you are!

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Seize The Yay – If you read our post about Gary V, then you’ll know I’m pretty darn keen on Sarah and her Podcast Seize The Yay. What I love about this podcast is Sarah’s interviewing style, it’s very natural, I feel like I’m sitting with friends, having a conversation. Added bonus – the show notes – are BANG. ON. Always great if you’re keen to learn more about a guest.

Screen Shot 2019-10-03 at 6.04.44 pmLauren Conrad – Asking For a Friend – Okay, so for anyone who has known me for more than 15 years will know, that I have an absolute girl-crush on  Lauren Conrad aka LC. So much so that a friend bought me an authentic LC autographed picture one Christmas. What’s so fabulous about Lauren’s podcast? The topics are varied but so relevant to any young woman. Her guests (often friends of Lauren’s) offer great bits of advice that’s achievable, in any particular area. It’s the honesty, but also the support network that’s clearly a reflection of what an absolute gem Lauren is inside and out.

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Socialette: Bite-Sized Online Marketing Podcast – This is the perfect quick listen after a meeting or whenever you’ve got less than 10 minutes. Steph’s podcasts and short, sharp and to the point. I love the frequency of the Socialette podcasts and the variety of guests.

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I’d love to be guest on a podcast, in fact, it’s a goal on my vision board for 2020. In the meantime, I’ll keep listening to these podcasts and hoping that I get closer to that goal day by day.

Tell me, what are YOU listening to? Any recommendations would be gratefully appreciated.

 

Featured image via Unsplash

Consult with someone who knows

When you’re running a business, you want to engage with the best people to get optimum results.

We’ve all heard the saying “You don’t ask a mechanic about your water pipes”, so why would you engage the services of someone who doesn’t understand the PR landscape to help you communicate your message?

Pursuit Communications knows the best media outlets to contact (and the people behind them)  across a wide variety of sectors, including niche “vertical” outlets within a multitude of industries.

It’s knowing “Who’s who in the zoo”, their deadlines, their communication preferences and so many other variables to get your message across to the media and to your desired audience.

It’s also an ability to think creatively, understanding what’s the BEST way to communicate your message to the media and your customers, that’s going to stand out from the rest!

With our first Small Business September offering – a 1:1 phone call, over 30, 60 or 90 minutes, we can cover all of this – and more.

So if you’d like to have a discussion, click here to get started and connect with someone who knows.

 

 

Liking the new Instagram changes…

We’ve all had some time to digest the fact that Instagram has removed likes in what is being called a “test” across seven countries. 

In case you missed it, no longer will you be able to see how many times an image (that isn’t yours) has been liked or viewed that has been posted by someone else – unless you’re looking at Instagram on a desktop computer!

You’ll be able to see WHO has liked the post in some circumstances when people you follow like an image from an account you follow. 

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I think this is a fabulous step from Instagram /Facebook. 

Why?

Because for many of us, (including yours truly) we’re guilty of focusing on the number of likes our content receives rather than the content itself.

Speaking of content – it’s all well and good to post the things we love but business accounts are about the customers and what *they* want. In short, post the aesthetically pleasing pictures on your personal accounts. 

I’m not saying that your business account should be a “hodge-podge” of images, but it should serve your followers well. 

Employ a local photographer for a day, have a plan of what sort of shots you want to get and then you’ll have social media content for at least a couple of months.

So, now that the number of likes has been removed, what will this mean for metrics? 

In short, nothing. 

Some influencers may argue with that point, but you’ll still have the data in the back-end, so in my opinion, it’s a moot point. 

While it’s been called a “test”, I don’t think we’ll see likes come back in the way they were.

My thoughts? In the future, I think Instagram will allow business accounts to see the numbers, perhaps not directly under the image but perhaps somewhere on the home screen.

Perhaps the whole issue is best summed up by this quote;

“Change the way you look at things and the things you look at change.” – Dyer.

 

An (overdue) update

If you’ve missed our posts on Instagram and Facebook and indeed our blog posts here there’s been a very good reason.

Our Founder, Brooke was ill (we’ll spare you the horrid details!) and after presenting at her doctor’s clinic with a RESTING heart rate of 175, it was in an ambulance to Gosford hospital.

After two days of examinations, ultrasounds and what felt like millions of questions, Brooke was diagnosed with a kidney infection (which was remedied quickly with antibiotics) and a thyroid condition called Graves Disease.

So, why are we being transparent about this? Especially on a business platform?

A few reasons.

  1. To explain the absence and the fact that as much as Brooke would have liked to have been on an island sipping cocktails, this simply wasn’t the case
  2. To praise the nurses in Gosford Hospital – Brooke has said on numerous times since coming home, it was the nurses care that got her through her hospital stay.
  3. Finally, to let you all know – that there are some exciting developments that Brooke will be releasing in the second half of 2019.

Thank you to our clients for your understanding during this time and to those who are yet to join us, we look forward to sharing with you the next phase of Pursuit Communications.

 

Why we offer freebies

Did you know we have a freebie page?

We do!

Right now, we’re offering a New Year’s hashtag cheatsheet. A complete list and thought-starter document for your social media needs.

Go and check it out. 

We offer freebies to build rapport with our existing audience and to build on that audience.

Our content changes frequently because we know our audience’s needs changes as frequently as our own!

We’re currently working on ideas for 2019 for our freebie content and we’re excited about the offerings you’ll be able to download.

 

Writing news stories for radio

Our intern Jordyn is using her time at university to the absolute max!

Not only is she interning with Pursuit and our sister company – Central Coast Chronicle, she’s also interning at Newcastle radio station 2NUR.

 

Jordyn has detailed for us what goes into each news broadcast. It may surprise you!

 

“I have recently started undertaking an internship with 2NUR-FM radio and after only a couple of sessions, it astounds me how much work goes into each broadcast. The sessions I’ve had with the station have been quite varied. I’ve been writing news bulletins, making calls to get news grabs and reading media release after media release for the 12 pm, 1 pm, 2 pm news bulletins and the odd story for the following morning.

 

These tasks aren’t always smooth sailing and will often take time depending on the story. If you’re waiting on a call back from a person of interest for some news grabs, time really is of the essence and not something you can get back!

 

Last week I was working on a bulletin for the new waste collection service around the Hunter Valley area and was waiting on a call back from Council. By the time they called back, I had half an hour to get a 30-second bulletin prepared (or “up” as they say in the newsroom) for the 12 pm news along with a grab from the call recording. This can be quite stressful, especially since I had to report on the same issue for 1 pm and 2 pm bulletins and needing to re-word each bulletin as well as using a different grab for each broadcast. So there was some variety with the same story for our dedicated listeners.

 

I had another instance that same day where I didn’t get a call back for another story I was working on so I just had to take a quote and information from the media release and create an angle to make it sound interesting.

 

What worked in my favour was having a background in PR, my internship at Pursuit, meant I was prepared and could hit the ground running.

 

I have already found interning for 2NUR-FM to be a positive challenge, it’s exciting and I have definitely learnt a lot in such a short period of time.”

Insta tips from our Intern

Our Intern Jordyn has created a list of the ways to make your Instagram profile stand out. 

Image quality is my number one tip. Make sure the image is high quality (not blurry) and it looks good on your grid (ask yourself does it flow with the image before it?) and matches with the overall aesthetic.
Hashtags are a great way to reach a niche audience. Use a few of the most important hashtags where appropriate within the caption and then paste up to 30 hashtags in the first comment of your post.
Stories are a fun way to engage your audience in recent activity. Share ‘behind the scenes’ content or get creative with campaigns and videos i.e. share a sneak peak of your ‘new post’ on your grid to redirect your followers to your insta page.
These Insta tips are important in boosting engagement of your targeted audience and current followers. Ensure you use the best quality camera that is available to you, a professional camera would be the ideal option for maximum aesthetics of your grid.
Instead of using ‘general‘ hashtags, use hashtags that are directed more toward the audience you want to reach i.e. hairdresser and add the location on the end and this way it is easier to reach your niche audience.
Make sure to utilize all the options that stories provide you i.e. the hands-free option is a great way to make short videos of recent activity or a way to discuss your latest project with your followers and overall making your stories look more professional.
Finally, have fun with it, you don’t want to get too bogged down in the specifics!

Influencers – A definition

 

Following our fortnight of sharing Influencer statistics* on our Instagram, in our post today we look at defining “influencers” and investigate the power of a “micro-influencer”.
What does the word “influencer” mean to you? Do you picture someone of power? Do you think bikini-clad model? Do you think mum-of-three, with a side-hustle?
It’s generally defined as “A group of people (or person) with a high-following on social media or someone more relatable and approachable with a smaller following yet more engagement from their followers.”
On the surface it seems that an influencer’s following is the most important. However, while this does attract attention engagement is key to an influencers success. Marketers are now more focused on interaction between the influencer and their audience which is measured by likes, comments and the trust followers have.
Micro-Influencers often have a higher engagement with audience yet this is overlooked by brands wanting to pursue social-media campaigns. A micro-influencer is anyone with 10,000 to 50,000 followers on social media to the amount of engagement the influencer gets from that number. Usually a micro-influencers audience is quite niche and deeply connected.
Micro-Influencers can be found in any sector such as: health and wellness, food and cuisine, entrepreneurship and business, beauty and fashion etc. These influencers have already built this fan-base and established trust with their audience. They have established these relationships through their Instagram stories so if a brand’s story is shared by a particular influencer, their followers are usually willing to listen.
For this reason, Brands reach out to influencers and for brands to get the best ROI (return on Investment) on a campaign, it’s ideal to hire multiple micro-influencers to increase the reach for any given campaign. Yes, macro-influencers have more of following, yet micro-influencers have more of a niche audience so don’t be fouled by the number of followers.
These micro-influencers can be found through the brands own followers on its social media channels or searching specific hashtags, see what influencers are using hashtags that are relevant to YOUR business /product or service.
You’ll also want to explore, who is the influencer associated with and how engaging are their posts? Does the “creative” (image and caption) seem authentic? Engaging with these influencers and showing interest in their content is the best way to build a relationship with them, BEFORE you reach out to them and begin a discussion.
Speaking to these influencers to determine a mutually beneficial relationship sometimes yields the best result.  Negotiate what will work best for both parties, sometimes an influencer might take-over a brand’s Instagram for a period of time or perhaps share a number of posts over a set timeframe. As part of this the brand might send out product for the influencer to try out and take photos for their social media accounts or even they might create their own original content on their blog or Youtube account reviewing the product.
Sometimes a brand might not have the budget to work with a celebrity so micro-influencers are a great way to gain the benefit you need for your brand and watch it grow through social media.

If you’d like assistance in finding an influencer that’s the perfect fit for your business, contact us today. 

*Statistics provided by Planoly

Three things I love about Twitter

I thought it was about time we looked at a social media channel that isn’t Instagram!

I thought I’d share three reasons why I love Twitter. I know, for some, Twitter doesn’t get the best “wrap” but in my opinion and in my industry, it really is a go-to source.

  1. Relationships formed with people – I’ve made some great friends in RL via Twitter and some people I’m yet to meet. Twitter allows you (like other channels) to connect and voice an opinion. (I’ll come to this later). What I like about it is being able to find people who share a common interest and connect with them. Sure you can do this on other channels too, but for me, Twitter is one of the better places to do this.
  2. Following breaking news & trends – After switching on the radio when there’s a major breaking story, I’ll jump on Twitter straight away, enter a relevant hashtag and monitor the news. When searching for trends for our clients, I can see what their competitors are tweeting (if indeed they are on Twitter) and see how the conversation is tracking in any particular space.
  3. The opinions – Okay, so this has its good and bad aspects to it. Again, just like on any social media channel, you’ll have your “negative nellie” and unfortunately you’ll have trolls too. BUT this aside, being able to converse in a space with opinions  from right across the globe, really can open your eyes.

So, is Twitter for you? Well it all depends, what industry you’re in and ultimately what you’re hoping to achieve by joining Twitter.

If you’d like to see if Twitter is for you – select our WHICH SOCIAL MEDIA CHANNEL IS FOR ME package and we’ll provide insights as to where we believe you should focus your attention.