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Tag: Sydney PR

What I did this Summer…

January 18, 2022January 18, 2022Leave a comment

This Summer I decided to *REALLY* try my best at a decent work /life balance... Is there such a thing??

Awards for everyone - on computer screen

Awards for everyone

October 6, 2021Leave a comment

As a PR professional, it's my job to know what's going on across a variety of sectors as they relate to my business and my clients. I love being able to dip in and out of different industries, learn from experts and then communicate that messaging to the public. I also love being able to … Continue reading Awards for everyone

“Freedom Day” Action List

September 27, 2021Leave a comment

As a small business operator, knowing that "Freedom Day" for NSW is rapidly approaching makes me very happy. Now more than ever, time is of the essence. So what am I doing now to work towards "Freedom Day"? In my list below I share the details and insights on how you can follow suit for … Continue reading “Freedom Day” Action List

How to keep front of mind with your customers during lockdown

How to keep front of mind with your customers during lockdown

August 12, 2021August 12, 2021Leave a comment

It's tough out there at the moment. Here we share some tips to keep front of mind with your customers during lockdown.

Avoid these PR mistakes

Avoid these PR mistakes

June 9, 2021Leave a comment

If you've decided to DIY your public relations, you'll want to avoid making these three common PR mistakes Mistake 1: Writing a long-winded "media release" We get it, you're passionate about your business, your new service offering or the award you just won. But in this instance, the saying, "less is more" is something you … Continue reading Avoid these PR mistakes

Lessons from 2020

March 8, 2021March 7, 2021Leave a comment

In my 2019 post of the same title I thought that those 12 months were a real "teacher"... Boy, was I wrong! 2020 you sure as heck taught everyone a thing of two! Now that we're well and truly settled into 2021 here are some the lessons I've used from 2020 to succeed in the … Continue reading Lessons from 2020

The meaning of earned media exposure

August 31, 2020August 28, 2020Leave a comment

COVID has certainly played havoc with the media landscape. Magazine titles have been shut down, local radio and TV programs are now networked from other locations and newspapers have been shut down or moved their content online (often with a paywall). It's devastating on so many levels, the job losses, the loss of quality content … Continue reading The meaning of earned media exposure

Anatomy of a media release

August 10, 2020Leave a comment

I was recently asked on Twitter how easy it was to write a media release. It's never 100% easy, no matter how many times you've written a media release. Sure, it becomes EASIER, but it's never "EASY". In today's post I thought I'd give you a bit of an insight into some of the steps … Continue reading Anatomy of a media release

COVID media coverage shrinks so what’s the story now?

June 9, 2020June 5, 2020Leave a comment

COVID news media shrinks, so what's the next story for the media?

What the media needs from you now!

May 28, 2020May 22, 2020Leave a comment

The last few weeks I've been reaching out to a variety of media contacts across a variety of platforms. Aside from checking-in with these very valuable associates, I've been asking what stories they're currently working on and will be looking to create in the immediate future. So, why am I sharing this with you? Because … Continue reading What the media needs from you now!

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