Insta tips from our Intern

Our Intern Jordyn has created a list of the ways to make your Instagram profile stand out. 

Image quality is my number one tip. Make sure the image is high quality (not blurry) and it looks good on your grid (ask yourself does it flow with the image before it?) and matches with the overall aesthetic.
Hashtags are a great way to reach a niche audience. Use a few of the most important hashtags where appropriate within the caption and then paste up to 30 hashtags in the first comment of your post.
Stories are a fun way to engage your audience in recent activity. Share ‘behind the scenes’ content or get creative with campaigns and videos i.e. share a sneak peak of your ‘new post’ on your grid to redirect your followers to your insta page.
These Insta tips are important in boosting engagement of your targeted audience and current followers. Ensure you use the best quality camera that is available to you, a professional camera would be the ideal option for maximum aesthetics of your grid.
Instead of using ‘general‘ hashtags, use hashtags that are directed more toward the audience you want to reach i.e. hairdresser and add the location on the end and this way it is easier to reach your niche audience.
Make sure to utilize all the options that stories provide you i.e. the hands-free option is a great way to make short videos of recent activity or a way to discuss your latest project with your followers and overall making your stories look more professional.
Finally, have fun with it, you don’t want to get too bogged down in the specifics!

Instagram Apps we’ve recently discovered

I’ve been searching for apps to up our Instagram game.

 

Here’s a list of a few that we thought might help YOU.

Hype Type

They Say: “Hype your Stories with automatically styled and designed motion typography.

Stand out.
Don’t use those tired tools that everyone else uses and expect your content to shine bright, like a diamond.

Short of words? We got you.
With the tap of a magical little button automatically pull random, meaningful quotes to give context to your story that may have not been there to start. ”

We Say: An awesome app to take your Instagram stories to the next level.

Adobe Spark

They Say: “Adobe Spark is a free online and mobile graphic design app. Easily create beautiful images, videos, and web pages that make you stand out on social”

We Say: This is our GO-TO app for all things social. Trust us on this one and download the app immediately, if not sooner!

Cut Stories

They Say: “Just import a long video, and CutStory will cut it up and save it in your smartphone’s camera roll as fragments of 15 seconds or any other length”

We Say:  Genious! Who hasn’t wanted their video to stop cutting out on Insta Stories, right at a critical moment?

Also, take a look at Continual which does the same thing!

 

Tell me, what apps are you loving at the moment? I’d be interested to discover more!

 

 

5+ Ways to Improve your Instagram

The most recent #b2bpc series on our Instagram we covered “Five ways to improve your Instagram.”

So lets jump in to the tips;

  1. Plan. It’s one of our favourite four letter words!
    ✔️
    There are sooo many resources out there to help you schedule your posts, stories – that there’s really NO excuse not to have a strategy for your Insta. ✔️
    Many scheduling tools will allow you to move your posts until you have a layout that suits! ✔️
    If you need assistance with this – Contact US! 


  2. Your Audience – or YOU yes this is about YOU! Yes YOU reading this right now.
    You are the reason I’m offering these tips. I write these to benefit your business.
    Your feedback, comments, likes tells me what you’re enjoying & what’s not so good.
    Ultimately it all plays a part in what you’re looking at right now. My feed. So in fact it shouldn’t be “my” feed, it’s yours.


  3. Your biography is your story. 🏈
    It’s your “30-second” commercial.
    Just like the #superbowl commercials, it’s priceless and the best ones always stand out!🥇
    Check out the @pursuitcommunications bio for an example. 🏆

  4. post at the right time 🕰
    What’s the right time?
    🤷🏼‍♀️
    If you have a business account you’ll be able to explore your insights and get this data. ⏰
    So make time every day to check your insights, write down the best times and post when you have the highest level of engagement!
    💁🏼‍♀️
    Remember to check your engagement times regularly to keep the momentum.


  5. It’s all about the #hashtag !
    If you aren’t following hashtags in your account- you’re missing out on connecting with likeminded businesses and potential clients!🙋🏾‍♀️
    Think for a minute like a customer. 🤷🏼‍♀️
    What would you search to find your business?? 🤷🏻‍♂️Use those terms as hashtags and follow them!


  6. TURN. IT. ON. BABE! 😉
    Your notifications that is!
    Turn on notifications for businesses in your local area, businesses within your industry and comment, connect and watch your network blossom. 🌸🌺


If you need assistance with your social media channels – check our services to meet your needs here.

The improvements that have helped my Instagram presence

If you’re following Pursuit Communications on Instagram (if not, you’re missing out!!) you may have noticed our posts have changed tone.

Now, I’m not talking about the “tone” of voice, I’m speaking from a visual perspective.

I’ve changed the colour of the posts for a number of reasons, here I’ve listed the top three

  1. The “Pursuit Red” background (while I LOVE it) was just too harsh on the eye
  2. The pinkish tone I’ve chosen now, is feminine, it’s calmer, it’s “me”
  3. The new tone also allows me to include (and acknowledge) a greater selection of relevant and colour suitable posts from others in the Pursuit feed

I’m also undertaking a self-audit, testing new hashtags and constantly trying to improve our metrics.

So how has this helped my business Instagram presence?

Colours play a huge factor in engagement, as does the content (but that’s for another post!), I’d like to think what I’m offering is relatable, if not helpful and finally by being able to share other posts and connect with the people behind those posts, also allows for greater connection / network building.

There are so many elements to consider when creating a post on Instagram. It really does take time and effort.

If you’d like to know how we can help YOU with your social media presence, check out the range of services here. 

 

 

How can Public Relations help my business?

IMG_3615

This is a topic we’ve been discussing over on Instagram.

We shared a few ideas over there, so if you’re keen on specifics, take a look.

A more detailed examination is below.

The answer to this question depends on two factors.

Budget and ideas.

There’s really only one of those that in a majority of cases has restrictions. If you budget correctly, it needn’t have restrictions.

Ideas and possibilities come down to the creativity of the agency after planning a strategy that will meet the goals of your business needs and your budget requirements.

At Pursuit we operate on a “no cookie cutter approach”, meaning that each and every proposal we create for our clients is as unique as their business.

We listen to what our clients are saying, what they want to say through this public relations campaign, who they want to reach, their ideas on how we do this and after this, we brainstorm ideas and present a tailored proposal (within their budget!).

So are you interested in hearing how WE can help YOUR business?

Guess what?

We can for as little as $75.00. Yes, that’s right $75.

Do you want more details? CLICK HERE. 

What is Public Relations – a 2017 definition

This week on our INSTAGRAM (link opens new tab!) account I’ve been highlighting the critical elements of Public Relations in 2017.

The Public Relations Institute of Australia (PRIA) defines Public Relations (PR) as: “the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics. It’s the key to effective communication in all sectors of business, government, academic and not-for-profit.” 

How does that translate into simple terms in 2017?

It’s the art of communicating.

Yes, I believe there is an art to communicating and getting your message across.

A “good” PR practitioner knows who (how to drill down to your audience) to target, where (which outlets) to target, when (when is the best time to reach these media outlets and when is the best time for placement) to target your message.

Given the ever-increasing dominance of social media, messages can and must be shared across these channels as part of a comprehensive and effective PR campaign.

There’s no argument that the media landscape is incredibly “noisy”, in that through channels such as Facebook, Instagram, Twitter, and Snapchat (to name a few) having your share of voice is becoming more difficult.

That being said, there IS a way to get your product or service seen by your ideal customers. Talk to the experts (that’s the Pursuit Communications team!) about how we can create a tailored service to meet and achieve your goals.

For as little as $75 you can have a consultation (link opens new tab!) with me, Brooke Simmons, to explore what options will best deliver results for your business.

BONUS:: BOOK a session now (we’ll talk over Skype or Facetime or over coffee if you’re between Newcastle & Sydney) and I’ll provide a FREE 10-minute social media makeover (or beginners tips if you’re just starting). Valid until 1/6/2017.

Three tips to take your Instagram account to the next level

If you’ve joined me over on Instagram you would have seen my three tips for taking your Instagram account to the next level. 

Here’s a wrap-up of what I covered.

  1. ROCK your biography. This is your chance to highlight what it is you do. Use strong words and make sure the link drives traffic to your product or service AND you’ve referred to it in your most recent post.
  2. Style your posts. Check out our feed as an example.  Keep it consistent, don’t make it too hard to replicate (remember you’re going to be using this style day-in and day-out!) and make sure it’s easy on the eye. No harsh colours or hard to read fonts. 
  3. Use other apps to UP your game. There are so many apps out there to make the most of your images. My current favourite app? Adobe Spark. It takes your images to the next level! 

 

If you like these tips and you’re trying to decide which channel best suits you sign up to the “Which Social Media Channel is for Me” service. Alternatively, if you’re looking for more direction on Instagram or Facebook why not sign up to our Social Media Audit. 

 

FriYAY wrap-up 28 April

Another fantastic session with lots of attendees this afternoon in my 5pm Instagram chat.

Today I discussed – “Challenges” and the benefits of running one of these for your business.

We’ve all seen those challenges on social media, three days to a great body, 14 days to become your own sales rep and so on.

Are they beneficial? If you do run one, what do you get out of it? I discussed this and more.

Key points:

*Share your “Challenge” with a specific audience, don’t just share it to everyone, make it specific and then target those customers.

*KIS – Keep It Simple – it will make the challenge more enjoyable for everyone (you and the participants)

*Prepare ALL your content in advance – This way you’ll be ready to go and won’t be frantically creating documents or content at the last minute and you’ll be lest likely to have errors!

I do have some ideas for some challenges I can hold and if you’d like more details CONTACT ME.

Next up I discussed ShadowBanning on Instagram

This seems to be affecting a lot of businesses on Instagram. So what is it? It’s when your hashtags become undiscoverable, therefore your posts can’t be found and you’ll notice a decrease in the number of likes.

Key points:

*It’s POST BASED – NOT – account based

*There is a way to check if you’ve been shadowbanned, or if a particular post has been shadowbanned. CONTACT ME and I’ll send you the details.

Weekly wrap-up:

*Logies discussion and Samuel Johnson winning the gold!

*Radio ratings results; Alan Jones return provides boost for 2GB, and the interesting results for FM radio.

That’s it for this week. Hope you all have a great weekend.

 

Wrap-up of my FriYAY Instagram LIVE session

If you didn’t see yesterday afternoon’s FriYAY chat over on Instagram never fear, I’ll be hosting another FRIYAY chat on the 28th at 5.00 PM!

Here’s a summary of what you missed from yesterday.

PURSUIT LAUNCHES ONLINE OFFERINGS!
That’s right, here on this very website I’ve now listed 11, yes 11, different services for you to choose online and book.

If you’ve been asked to improve the awareness of your company’s brand, build a social channel or you’re looking for an engaging speaker, there’s something there for you!

Click here to see the offerings, book a session and see how your business can benefit.

Blogs / podcasts:

Next up I covered just some of the podcasts and blogs I listened to or read this week.
*I’m purchasing Mark Schaefer’s book KNOWN after listening to his talk from #SMMW17. It had that much of an impact on me. I shared my key takeaway points about his presentation.

* Guy Kawasaki is an evangelist who also spoke at SMMW17, if you can listen to any of his previous talks I highly recommend it.

*The podcast regarding Instagram advertising is from Social Media Examiner – featuring Jenn’s Trends.

General news:

Finally, I covered three hot topics
*See my post on the Pursuit Facebook page about Mindy Kaling’s non-brand advertisement. I think it’s a winner.
*475 Visas and PR and marketing space, I shared my thoughts on this topic.
*LOGIES Weekend! Watch out #Melbourne I talked about who might nab the TV WEEK Gold Logie.

That’s a wrap – have a great weekend!
See you all next week at 5 PM FRIDAY on INSTAGRAM

Launch of my FREE Consultation

On the PURSUIT COMMUNICATIONS Instagram account this morning I announced the LAUNCH of my FREE 10-minute consultation offering.

I’ve created this for those of you out there who aren’t quite sure if PR is right for your business, but you’re hesitant to speak to someone because you think you may be corralled into a campaign.

Perhaps you’ve tried PR before but it didn’t quite achieve what it was your were after and you know you have to do something to get your business out there, but how? Social media? PR? A combination?

Ask Pursuit.

So what are you waiting for?

It’s obligation free and you’ll get some great tips to take with you to drive your business to the next level.

CLICK HERE TO BOOK