What is Public Relations – a 2017 definition

This week on our INSTAGRAM (link opens new tab!) account I’ve been highlighting the critical elements of Public Relations in 2017.

The Public Relations Institute of Australia (PRIA) defines Public Relations (PR) as: “the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics. It’s the key to effective communication in all sectors of business, government, academic and not-for-profit.” 

How does that translate into simple terms in 2017?

It’s the art of communicating.

Yes, I believe there is an art to communicating and getting your message across.

A “good” PR practitioner knows who (how to drill down to your audience) to target, where (which outlets) to target, when (when is the best time to reach these media outlets and when is the best time for placement) to target your message.

Given the ever-increasing dominance of social media, messages can and must be shared across these channels as part of a comprehensive and effective PR campaign.

There’s no argument that the media landscape is incredibly “noisy”, in that through channels such as Facebook, Instagram, Twitter, and Snapchat (to name a few) having your share of voice is becoming more difficult.

That being said, there IS a way to get your product or service seen by your ideal customers. Talk to the experts (that’s the Pursuit Communications team!) about how we can create a tailored service to meet and achieve your goals.

For as little as $75 you can have a consultation (link opens new tab!) with me, Brooke Simmons, to explore what options will best deliver results for your business.

BONUS:: BOOK a session now (we’ll talk over Skype or Facetime or over coffee if you’re between Newcastle & Sydney) and I’ll provide a FREE 10-minute social media makeover (or beginners tips if you’re just starting). Valid until 1/6/2017.

Launch of my FREE Consultation

On the PURSUIT COMMUNICATIONS Instagram account this morning I announced the LAUNCH of my FREE 10-minute consultation offering.

I’ve created this for those of you out there who aren’t quite sure if PR is right for your business, but you’re hesitant to speak to someone because you think you may be corralled into a campaign.

Perhaps you’ve tried PR before but it didn’t quite achieve what it was your were after and you know you have to do something to get your business out there, but how? Social media? PR? A combination?

Ask Pursuit.

So what are you waiting for?

It’s obligation free and you’ll get some great tips to take with you to drive your business to the next level.

CLICK HERE TO BOOK 

Update on Facebook pages

A while ago we posted on the changes Facebook made to business pages and how you access other pages through your business page.

You can find this post here.

The team at Social Media Today contacted Facebook about returning the function to “use as page”, the response is below.

UPDATE: Facebook responded to our request, though only to confirm the change had been put into effect, not why. Here’s their response:

“We’ve deprecated the ability to login and use Facebook as the Page you manage. However, we’ve built parallel features to enable you to do all of the same things you could previously do, without requiring you to use Facebook as your Page.

Using Business Manager is one great option. The following link will instruct you on how to set up Business Manager. http://bit.ly/23W3cwC

If you would rather not go that route, this article from our Help Center describes how to post, like or comment as your Page: http://bit.ly/23W3d3L.”

So, it appears that Facebook is sticking with their decision to remove the ability to “use page as”.

If your business needs social media assistance, we can help – contact us today to discuss possibilities.

“Use page as…”

If you manage more than one page on Facebook, you’ll have noticed that the “use page as…” feature has gone.

At the time of writing this, Facebook hadn’t addressed this. Which is very disappointing. To be able to comment on posts as the page, without having to like those pages on a personal account made life so much easier.

It seems that Facebook is trying to drive engagement through “Pages Feed”.

If you look on the left hand side of a page that you manage you’ll see this… (image below!)

Screen Shot 2016-04-04 at 5.30.46 pm

If you click on this, you’ll then go to a new screen and see this

Screen Shot 2016-04-04 at 5.32.22 pm

Despite the fact that the page may have already “liked” pages, this new step is encouraging a different type of engagement.

Only time will tell if Facebook will bring back the “use page as…” feature.

What are your thoughts?

Facebook wants you to have a Happy Birthday

So in news overnight, Facebook has announced a new feature.

They’re launching a Happy Birthday Cam (Camera) feature so you can now record a message for your friends and post it to their wall.

It will certainly take more effort to write HBD (Happy Birthday) a trend many younger users post on friends walls on their special day.

Do you think this is Facebook trying to take over where Snapchat, Flipagram and others occupy? Let us know in the comments below.

Read the full article here

 

Facebook news…

The latest updates from the world of Facebook:

Algorithm changes

The algorithm that calculates what news stories you see in your feed is set to change (again!).

“The posts you see first will be determined by the likelihood you’ll want to see a particular update, as well as how likely you are to engage with a post — via Liking, commenting or sharing,” Says Karisha Bell of Mashable.

For brands, this means it’s VITAL for your followers to engage with your posts, encourage your likers to “like”, “comment” or “share” your posts as frequently as possible (without over-doing it).

If you need assistance in this space Contact us. 

Australian Facebook user figures have hit 15M. 

That’s right, there’s 15 million Australians registered on Facebook, so if your brand doesn’t have a presence on this channel it’s potentially missing out.

Again, we can assist with building a Facebook presence and content for your brand. Contact us. 

Articles:

Algorithm changes

Australian Figures 

Don’t believe in social media? Read this…

Last week Sea FM on the NSW Central Coast let go their breakfast team “Paddy & Ciel”.

There was no warning the team was leaving, there was no “farewell show”, no hooplah that you would normally expect with a breakfast radio team departing their post.

Since then 99% of their Facebook posts have contained complaints about the sudden departure of the ratings winning team.

Today, Sea FM posted this comment of their Facebook page:

Hey Guys, Ryan the Sea FM boss here. Thanks for all of your support for Paddy and Ciel, not only were the team really touched by it but it reminded us all at Sea FM how much you love the guys and just how high the standard has been set.

Never fear, we have some BIG plans for Sea FM and we are committed to giving you the Central Coast’s freshest and entertaining breakfast show in 2013. Stay tuned for more…”

The comments have ranged from angered, to disappointed to simple frustration. It’s easy to see why. With little or no communication as to the reasoning behind this decision listeners have taken to Facebook to vent their frustration and as time progresses we WILL only see MORE of this.

EDIT: This message has been posted in response to the multiude of comments requesting Paddy & Ciel make a return in 2013.

“Thank you for all your comments, the new breakfast show will be local. We’re proudly local and will continue to offer the best shows on Central Coast radio. An announcement to be out in the next few days. Ryan Sea FM Boss”

The point being, communication is KING! Especially via social media.

Don’t believe us?

Watch this…

This unfortunate situation with Paddy & Ciel just highlights the information in the video above.

It certainly looks like the power of social media will continue for some time to come.

Infographic: It’s not me, it’s you!

Infographics are becoming an increasingly popular way to communicate messages to the public.

Statistics are easily broken down and the “light-hearted” feel of infographics can make readers feel like they aren’t getting bogged down in numbers and boring data!

If you liked the infographic we posted on our Facebook page this morning you can find this one and many more at Get Satisfaction.

While we’re talking all things social media it might be worth your time to look at this post about the most active Australian brands on Facebook  from Mumbrella.