Podcasts: What I’m currently listening to

Whether you’re in the car, commuting to work on the train or bus or hitting the gym and need some distraction, Podcasts are a fabulous way to be entertained, informed and educated.

Below I’ve shared my list of my favourite podcasts (in no particular order!)

The Squiz – These girls are my WAKE-UP crew. After I listen to local news, I’m straight into this podcast and their daily email. You won’t regret adding this to your must-listen list, you’ll be kept up-to-date with current news and events in an instant, so you can impress your work colleagues with how very informed you are!

squiz-logo

Seize The Yay – If you read our post about Gary V, then you’ll know I’m pretty darn keen on Sarah and her Podcast Seize The Yay. What I love about this podcast is Sarah’s interviewing style, it’s very natural, I feel like I’m sitting with friends, having a conversation. Added bonus – the show notes – are BANG. ON. Always great if you’re keen to learn more about a guest.

Screen Shot 2019-10-03 at 6.04.44 pmLauren Conrad – Asking For a Friend – Okay, so for anyone who has known me for more than 15 years will know, that I have an absolute girl-crush on  Lauren Conrad aka LC. So much so that a friend bought me an authentic LC autographed picture one Christmas. What’s so fabulous about Lauren’s podcast? The topics are varied but so relevant to any young woman. Her guests (often friends of Lauren’s) offer great bits of advice that’s achievable, in any particular area. It’s the honesty, but also the support network that’s clearly a reflection of what an absolute gem Lauren is inside and out.

Screen Shot 2019-10-03 at 6.12.02 pm

Socialette: Bite-Sized Online Marketing Podcast – This is the perfect quick listen after a meeting or whenever you’ve got less than 10 minutes. Steph’s podcasts and short, sharp and to the point. I love the frequency of the Socialette podcasts and the variety of guests.

Screen Shot 2019-10-03 at 6.18.40 pm

I’d love to be guest on a podcast, in fact, it’s a goal on my vision board for 2020. In the meantime, I’ll keep listening to these podcasts and hoping that I get closer to that goal day by day.

Tell me, what are YOU listening to? Any recommendations would be gratefully appreciated.

 

Featured image via Unsplash

Our courses have arrived…

Back in February I said two courses were on the way… well… they were.

Now I’m excited to share, that they’re here. There’s no point mucking around. I’ve created the course content and I’m ready to share what I know with YOU to make your business PR goals a reality.

I won’t rehash the summaries of the beginners course or the intermediate course click here for details, including minimum numbers required to proceed, and to register your interest.

What I will say is that these courses are designed for *anyone* you may have some preliminary PR knowledge and want to brush up on some of the basics. If you’re interested in taking that next step with your PR goals then the intermediate course will be a perfect fit for you.

If you’re a sole-trader, an employee of a medium sized business, or a large corporate – no matter where you are on your career path, you’re welcome to attend!

Plus at the end of both classes you’ll have the opportunity to network with the other attendees and hopefully build some long-lasting connections.

I’m really looking forward to connecting with you and sharing my knowledge to help you achieve your PR goals.

Why we offer freebies

Did you know we have a freebie page?

We do!

Right now, we’re offering a New Year’s hashtag cheatsheet. A complete list and thought-starter document for your social media needs.

Go and check it out. 

We offer freebies to build rapport with our existing audience and to build on that audience.

Our content changes frequently because we know our audience’s needs changes as frequently as our own!

We’re currently working on ideas for 2019 for our freebie content and we’re excited about the offerings you’ll be able to download.

 

How to PR in 2019

It’s a hectic time of year, there are functions to attend, end of year reports to be completed not to mention all of your personal commitments. What’s the best way to get ahead in 2019? Read on… 
We’ve made a list why taking advantage of our new year offer from Pursuit will give you and your business the edge in 2019. 

  • We will create a tailored pitch for your business. It will be completed by PR professionals. All you have to do is provide some details as to what you would like Pursuit to promote to our extensive list of relevant media contacts.
  • Pursuit will enhance your business profile with these contacts 
  • It will give you the chance to receive one-on-one advice from the Pursuit team to improve your PR communications strategy
  • Pursuit will help your business gain media coverage, reach your target audience with a great platform to generate sales
    Overall, Pursuit will give your business that much needed and desired head start in the New Year.

NOW is the time to inspire your audience as to WHY they should engage with your business in 2019 and beyond and Pursuit Communications will help with just that.

Public Relations can make a huge contribution to the success of your business, so teaming with Pursuit in the lead up to the new year is the most cost-effective way to market your business. 

Let Pursuit generate the media attention and brand recognition your business deserves 2019. 

 

New Year package details

 

The differences between PR and Marketing

Our intern Jordyn takes a look at the differences between Public Relations and Marketing in this week’s blog post.

PR V Marketing

Public Relations V Marketing

This is a common question that often arises and to put it simply, an answer that comes with multiple layers, therefore deserving a better explanation.

Public relations holds various definitions, however, it could be referred to as “deepening the connection an entity has with people who matter most to the businesses success”. In other words, PR is all about establishing, growing and maintaining reputation. Marketing, on the other hand, to put it bluntly, is about ‘’selling stuff’’.  

That said, there will always be crossover within public relations and marketing. Marketers still place importance on reputation while PR people are also interested in selling stuff. However, some marketers will still put sales ahead of reputation just as a portion of PR people will put reputation ahead of sales.

By way of comparison, the corporate communication side of PR tends to be more long-term in nature and more focused on building relationships with businesses. This might include functions for managing issues, communication corporate initiatives and building relationships with stakeholders. Importantly, there is always likely to be corporate and marketing crossover communication activities.

To generalise the two, marketers prefer pushing one-way promotional messages directly to consumers whereas, PR people prefer sparking conversation through a two-way engagement directly to consumers as well as third-party influencers.

All that aside, marketers will often hire PR people to add value to a campaign but in some organisations, PR will lead the way.

 

 

The inspiration for this post came from: 
https://www.smartcompany.com.au/marketing/the-differences-between-pr-and-marketing/?utm_campaign=SUS&utm_medium=email&utm_source=newsletter

 

Welcome Usain Bolt

usain-bolt-central-coast-mariners_a9qiyt3h84a81shpcvl2jbse2

 

Unless you’ve been living under a rock, you would know that Olympic champion Usain Bolt has arrived on the NSW Central Coast (where we’re based!) for an indefinite training period with our local football team, the Central Coast Mariners.

This is a fabulous opportunity for businesses large and small to capitalise on Usain’s stay here on the Coast – here we share a few ways to do just that.

 

  1. Highlight the speed of service – We know how fast Usain is, why not highlight how fast your delivery process is, or perhaps how quickly your product or service cuts time down for customers.
  2. If you’re based on Coast – “Welcome Usain” – think of the creative ways you could invite Usain to your venue
  3. Send a gift to Usain – take images of what you’re sending and share on social media
  4. New service offering – just like Usain – expanding his capabilities, now’s the perfect time to share the new offerings from your business. Speaking of which have you seen OUR new business? Central Coast Chronicle is our new business, it’s the perfect platform to connect with businesses, share event details (to avoid diary clashes) and promote your business all in one convenient location.

 

How to make headlines – when you don’t have one!

So you’re looking to get your business some media coverage… How do you do it when you don’t have any news of your own?

Here’s two quick fire ways to get the media looking your way.

  1. Comment on exisiting media topics

This comes with a caveat, don’t comment on an issue that isn’t related to your business, or you have no expertise in the area. If however, you have the appropriate qualifications to comment then make some dot points, and think about what exactly it is you’d like to contribute to the conversation.

Before you do anything, re-read your dot points, run these past your marketing team / Directors /Supervisors etc and ensure they’re on-message for your business /brand.

2. Repurpose exisiting content

Do you have research that could be shared via podcast? Look for industry related podcasts and email the presenters /producers.

Have you hosted a webinar? Perhaps the content for that could be turned into an e-book.  Then create a media release about this e-book. Too easy!

If you’d like ideas for your business to secure the media exposure it deserves, contact us today.

Instagram Apps we’ve recently discovered

I’ve been searching for apps to up our Instagram game.

 

Here’s a list of a few that we thought might help YOU.

Hype Type

They Say: “Hype your Stories with automatically styled and designed motion typography.

Stand out.
Don’t use those tired tools that everyone else uses and expect your content to shine bright, like a diamond.

Short of words? We got you.
With the tap of a magical little button automatically pull random, meaningful quotes to give context to your story that may have not been there to start. ”

We Say: An awesome app to take your Instagram stories to the next level.

Adobe Spark

They Say: “Adobe Spark is a free online and mobile graphic design app. Easily create beautiful images, videos, and web pages that make you stand out on social”

We Say: This is our GO-TO app for all things social. Trust us on this one and download the app immediately, if not sooner!

Cut Stories

They Say: “Just import a long video, and CutStory will cut it up and save it in your smartphone’s camera roll as fragments of 15 seconds or any other length”

We Say:  Genious! Who hasn’t wanted their video to stop cutting out on Insta Stories, right at a critical moment?

Also, take a look at Continual which does the same thing!

 

Tell me, what apps are you loving at the moment? I’d be interested to discover more!

 

 

How can Public Relations help my business?

IMG_3615

This is a topic we’ve been discussing over on Instagram.

We shared a few ideas over there, so if you’re keen on specifics, take a look.

A more detailed examination is below.

The answer to this question depends on two factors.

Budget and ideas.

There’s really only one of those that in a majority of cases has restrictions. If you budget correctly, it needn’t have restrictions.

Ideas and possibilities come down to the creativity of the agency after planning a strategy that will meet the goals of your business needs and your budget requirements.

At Pursuit we operate on a “no cookie cutter approach”, meaning that each and every proposal we create for our clients is as unique as their business.

We listen to what our clients are saying, what they want to say through this public relations campaign, who they want to reach, their ideas on how we do this and after this, we brainstorm ideas and present a tailored proposal (within their budget!).

So are you interested in hearing how WE can help YOUR business?

Guess what?

We can for as little as $75.00. Yes, that’s right $75.

Do you want more details? CLICK HERE. 

Mother’s Day

It’s not *too* late if you’ve left promoting your Mother’s Day products.

Below I’ve shared my top tips to get customers buying in the last-minute rush.

 

*Offer discounted or free express postage – and offer to send directly to “Mum” or “Nanna” rather than to the purchaser, and include gift-wrapping for a nominal fee.

*Use Social media – use Instagram Stories, Facebook LIVE to promote your products, show them in-situ and ask customers to send their images and share these!

*Offer gift-vouchers; they’re great for those “last-minute Larry’s” out there who inevitably leave shopping right until the last second.

*Reward customers with discount upon completion of purchase, this will get them coming back for more!

*Share your business posts on your personal pages; your friends and family are your greatest supporters, so get them to share too!

15929-happy-mothers-day-watercolor