I was recently asked on Twitter how easy it was to write a media release.
It’s never 100% easy, no matter how many times you’ve written a media release.
Sure, it becomes EASIER, but it’s never “EASY”.
In today’s post I thought I’d give you a bit of an insight into some of the steps involved when writing a media release.
Now, assuming we’re working with a client for the first time, I like to do research beforehand on their topic area, and make sure my contacts in their “space” (i.e. education writers for an educational product) are up-to-date and aware of the work we’re doing!
So once initial research and contact has been made with media, it’s on to step one. The angle of the release, during a consult with the client I work on a strategy and what (collectively) we’d like to achieve from this release.
With this in mind, it’s back to the research desk, and it’s time to start writing with the help of any exisiting material from the client.
I then create a “skeleton release, send this to the client for their input.
Pending deadlines, this can sit with a client anywhere between 24-48 hours, but generally I don’t like to leave it any longer than this.
Once I have the first lot of feedback and inputs from the client, I then give the release some shape, make sure the language is easy to understand and remove any “industry talk” that has the potential to be lost in translation.
Then it’s back to the client for the final lot of inputs, again this may sit with them for another 24 hours this time, absolute maximum.
Once I give this version a final lick and polish and send it to the client for their sign off it’s onto media engagement time.
That, in summary, is the process of writing a media release.
If you’d like Pursuit Communications to assist with writing a media release for your business, contact me to arrange a time to meet over Zoom or FaceTime.