Consult with someone who knows

When you’re running a business, you want to engage with the best people to get optimum results.

We’ve all heard the saying “You don’t ask a mechanic about your water pipes”, so why would you engage the services of someone who doesn’t understand the PR landscape to help you communicate your message?

Pursuit Communications knows the best media outlets to contact (and the people behind them)  across a wide variety of sectors, including niche “vertical” outlets within a multitude of industries.

It’s knowing “Who’s who in the zoo”, their deadlines, their communication preferences and so many other variables to get your message across to the media and to your desired audience.

It’s also an ability to think creatively, understanding what’s the BEST way to communicate your message to the media and your customers, that’s going to stand out from the rest!

With our first Small Business September offering – a 1:1 phone call, over 30, 60 or 90 minutes, we can cover all of this – and more.

So if you’d like to have a discussion, click here to get started and connect with someone who knows.

 

 

Two PR Courses coming SOON!

If you’ve been following us over on Instagram, then you may have heard that I’m launching not one but TWO – yes TWO PR courses in 2019.

Why?

Because I have a tonne of knowledge and want to share it. Simple as that. If I can help you with your PR activities, then fan-bloody-tastic.

So, what will the courses look like? Well, I’m glad you asked!

There will be a course for beginners, this is for those of you no PR experience whatsoever. Don’t know the definition of PR? Awesome! Don’t know the difference between PR, advertising and marketing? Sit right down.

The beginner’s course will cover the basics of PR and give you that very gentle nudge to start you on your PR adventure.

The second course is set at an intermediate level. So you may have dabbled in PR either with an agency, or by yourself, but the results have been… how can we put this gently… Lackluster? Shambolic? A right mess? Then pull up a chair, because we’ll cover some of the common areas where mistakes can (and often are made). We’ll also dissect a media release in the course to get you ready and raring.

I’m currently putting the finishing touches on both courses.

The beauty of both courses is that they’ll be available face-to-face in solo sessions and groups AND online for individuals and groups!

So, if you’re interested in either course I’m encouraging you to sign up to the relevant mailing list.

Why? Well if you do so now, you’ll receive an early-bird discount and all the details before ANYONE ELSE.

So if you’re interested in the beginner’s course SIGN UP HERE

If you’re interested in the intermediate course SIGN UP HERE

Looking forward to sharing details with you soon!

The differences between PR and Marketing

Our intern Jordyn takes a look at the differences between Public Relations and Marketing in this week’s blog post.

PR V Marketing

Public Relations V Marketing

This is a common question that often arises and to put it simply, an answer that comes with multiple layers, therefore deserving a better explanation.

Public relations holds various definitions, however, it could be referred to as “deepening the connection an entity has with people who matter most to the businesses success”. In other words, PR is all about establishing, growing and maintaining reputation. Marketing, on the other hand, to put it bluntly, is about ‘’selling stuff’’.  

That said, there will always be crossover within public relations and marketing. Marketers still place importance on reputation while PR people are also interested in selling stuff. However, some marketers will still put sales ahead of reputation just as a portion of PR people will put reputation ahead of sales.

By way of comparison, the corporate communication side of PR tends to be more long-term in nature and more focused on building relationships with businesses. This might include functions for managing issues, communication corporate initiatives and building relationships with stakeholders. Importantly, there is always likely to be corporate and marketing crossover communication activities.

To generalise the two, marketers prefer pushing one-way promotional messages directly to consumers whereas, PR people prefer sparking conversation through a two-way engagement directly to consumers as well as third-party influencers.

All that aside, marketers will often hire PR people to add value to a campaign but in some organisations, PR will lead the way.

 

 

The inspiration for this post came from: 
https://www.smartcompany.com.au/marketing/the-differences-between-pr-and-marketing/?utm_campaign=SUS&utm_medium=email&utm_source=newsletter

 

How to make headlines – when you don’t have one!

So you’re looking to get your business some media coverage… How do you do it when you don’t have any news of your own?

Here’s two quick fire ways to get the media looking your way.

  1. Comment on exisiting media topics

This comes with a caveat, don’t comment on an issue that isn’t related to your business, or you have no expertise in the area. If however, you have the appropriate qualifications to comment then make some dot points, and think about what exactly it is you’d like to contribute to the conversation.

Before you do anything, re-read your dot points, run these past your marketing team / Directors /Supervisors etc and ensure they’re on-message for your business /brand.

2. Repurpose exisiting content

Do you have research that could be shared via podcast? Look for industry related podcasts and email the presenters /producers.

Have you hosted a webinar? Perhaps the content for that could be turned into an e-book.  Then create a media release about this e-book. Too easy!

If you’d like ideas for your business to secure the media exposure it deserves, contact us today.

Not a cookie cutter approach

I was talking to a potential client recently and mentioned that Pursuit’s core value is that Pursuit doesn’t offer a “cookie cutter approach” service agency. (I have noticed the irony that every time I mention this to a potential client, it’s the only element that is a “cookie cutter” approach!)

This value was the very reason why I started Pursuit. It’s my belief and experience that if you work with a business to deliver a service they need, the relationship will stand the test of time.

What works for one company, won’t work for another.

It’s that simple.

Budgets are different, values are different, goals are different, therefore the service I’m offering should be different and ultimately, the cost for our services will be different.

That’s why I’ve created a few offerings that will help guide businesses into making the right decision.

“What is Public Relations? How will it benefit me?” is a one-on-one consultation with me (Pursuit Founder, Brooke Simmons). I will ask you key questions to help you decide if indeed it is Public Relations that you need, and if it is, how it can help your business.

You’ll walk away with three Public Relations tactics that will help your business and a summary of consultation notes.  45-minute session.

The next offering “Which Social Media Channel is for me?” We understand that with so many options available for businesses, it can be a daunting decision.

I will help YOU select the social media channel that will deliver maximum results for your business.

I will also provide tips on how to integrate social media into your current marketing plan.

PLUS I will make recommendations for next best steps and materials you’ll need to get up and running. 60-minute session.

I created these services, with our core value in mind and to guide businesses of all sizes through the minefield that can be Public Relations and Social Media.

Tell me – what do you like about personalised service?

I’d love to hear in the comments below.

The changing role of PR

This year more than ever, my daily tasks have been so varied, that I’ve found it difficult to really pinpoint as to what exactly a “typical” day in my “PR” universe looks like.

To give you an example, I’ve made calls to the media pitching media releases and following up media releases (standard activity), I’ve created a send-out campaign (somewhat standard, pending on the client’s needs) (I’ll share more details about that send out soon!), I’ve approached businesses on behalf of another client to form partnerships and a ton of social media activities. Beyond all of this, I’ve assisted with financial forecasting and assisted with plans for new businesses.

As I said, it’s all part of the changing role and services that a PR agency can deliver.

THIS ARTICLE encapsulates this sentiment. 

Do you work in PR?

Have you found your role changing?

Let me know in the comments below.

 

Guest Blog Interview: Sam Gardiner

The second guest blog interview is from Sam Gardiner. I met Sam at University (almost 16 years ago!) and since then we’ve not only been great mates and we’ve championed each other’s endeavors.

In the interview below, we discuss success, changing career paths and the fact that there is no such thing as an “average day”.

B:  Okay Sam, give me your elevator pitch… “Who is Sam Gardiner?”
S: I’m a creative at heart,  even at an early age, I found myself playing around on computers, creating and designing different things.. logos, brands, publications, labels, websites… I’ve always had an appetite for creativity. So when I completed high school I went into a BA comms at UWS (where we met!) with the idea to break into the advertising industry in some way.

I had this desire to feed my creative urge, however, I saw advertising as a cut-throat business which discouraged me greatly.  During this time, I took over my brother’s homebrewing kit, and from that moment on the die was cast. I decided to pursue a career in brewing. Once I had completed my BA comms I did a two-year graduate diploma in brewing, and subsequently worked a decade in the brewing industry.  Eventually, I found myself specialising in the setup and commission of new micro-breweries around the world.

After 10 years I decided to settle back in Australia and take a change in direction – I went back to my initial passion around creativity and now I work in a small advertising agency, in Sydney

B: So what’s your job and how does an average day look for you?
S: I’m “officially” a Production & Video Manager, but often there’s more to it than that.

My day revolves around wearing a range of different hats. Working for a small agency, I have my fingers in many pies when it comes to projects.

B: Yes, I find the same thing. No two days are ever the same!

S: Exactly! One moment I am out shooting a video, the next I’m designing a mock-up for a  website and liaising with programmers to bring that mockup into reality, then I may be managing the production of a trade magazine, or analysing data from a recent MailChimp campaign, or editing and producing our latest months content for Hello Foodservice, in between meeting with clients.

B: I find when it’s like that, it’s often hard to keep track of what day it is, because usually you’re always forward planning /working and then remembering the actual date is not (for example) November it’s September!

S: Yes!  I do find especially with travel thrown into the mix that the days fly by (pardon the pun!) and some days I leave with a headache, others I leave with a smile, but on the whole, I love what I do.
 

SG Blog photo

Sam Gardiner, Production & Video Manager

B: I think that’s important to love what you do. On that vein of thinking, what advice would you give someone?  

 
S: Don’t doubt your abilities when you look at others. A lot of people bluff. If you can deliver, that’s what will lead you to success.

B: Speaking of #Success (Which you know is a hashtag we champion!) what does success mean to you?

S: Success is in the eye of the beholder. Only you can gauge what is a success and what is not due to your own set of principles. Some people gauge earning a million bucks as a success, others gauge having a loving family at their side as a success. It’s subjective.

One thing I would say is that even something you may consider a failure is a success in a way as you can learn from it for next time.
If you do experience a failure, never give up.

Learn from it.
Move on.
Try a different route.
Eventually, you will succeed.

 

***

I’d like to thank Sam for his time and friendship. There’s more guest blog interviews coming soon, so stay tuned. 

If you missed our first guest blog interview with Intern Lani then CLICK HERE.

 

Video marketing in 2017

Recently I contributed my thoughts to a piece on Video Marketing and Social Media in 2017.

As I see it, video MUST be a part of your social media and general marketing activities. If only for the higher levels of engagement it offers.

As the article points out “A study of Australian users revealed that social media users watch 51 minutes of video content every day.”

If you’d like to read more about my thoughts CLICK HERE. 

To discuss how video marketing can help you business, contact Pursuit Communications today, for an obligation free consultation.

How can Public Relations help my business?

IMG_3615

This is a topic we’ve been discussing over on Instagram.

We shared a few ideas over there, so if you’re keen on specifics, take a look.

A more detailed examination is below.

The answer to this question depends on two factors.

Budget and ideas.

There’s really only one of those that in a majority of cases has restrictions. If you budget correctly, it needn’t have restrictions.

Ideas and possibilities come down to the creativity of the agency after planning a strategy that will meet the goals of your business needs and your budget requirements.

At Pursuit we operate on a “no cookie cutter approach”, meaning that each and every proposal we create for our clients is as unique as their business.

We listen to what our clients are saying, what they want to say through this public relations campaign, who they want to reach, their ideas on how we do this and after this, we brainstorm ideas and present a tailored proposal (within their budget!).

So are you interested in hearing how WE can help YOUR business?

Guess what?

We can for as little as $75.00. Yes, that’s right $75.

Do you want more details? CLICK HERE. 

What is Public Relations – a 2017 definition

This week on our INSTAGRAM (link opens new tab!) account I’ve been highlighting the critical elements of Public Relations in 2017.

The Public Relations Institute of Australia (PRIA) defines Public Relations (PR) as: “the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics. It’s the key to effective communication in all sectors of business, government, academic and not-for-profit.” 

How does that translate into simple terms in 2017?

It’s the art of communicating.

Yes, I believe there is an art to communicating and getting your message across.

A “good” PR practitioner knows who (how to drill down to your audience) to target, where (which outlets) to target, when (when is the best time to reach these media outlets and when is the best time for placement) to target your message.

Given the ever-increasing dominance of social media, messages can and must be shared across these channels as part of a comprehensive and effective PR campaign.

There’s no argument that the media landscape is incredibly “noisy”, in that through channels such as Facebook, Instagram, Twitter, and Snapchat (to name a few) having your share of voice is becoming more difficult.

That being said, there IS a way to get your product or service seen by your ideal customers. Talk to the experts (that’s the Pursuit Communications team!) about how we can create a tailored service to meet and achieve your goals.

For as little as $75 you can have a consultation (link opens new tab!) with me, Brooke Simmons, to explore what options will best deliver results for your business.

BONUS:: BOOK a session now (we’ll talk over Skype or Facetime or over coffee if you’re between Newcastle & Sydney) and I’ll provide a FREE 10-minute social media makeover (or beginners tips if you’re just starting). Valid until 1/6/2017.