This Summer I decided to *REALLY* try my best at a decent work /life balance... Is there such a thing??
Tag: public relations
Avoid these PR mistakes
If you've decided to DIY your public relations, you'll want to avoid making these three common PR mistakes Mistake 1: Writing a long-winded "media release" We get it, you're passionate about your business, your new service offering or the award you just won. But in this instance, the saying, "less is more" is something you … Continue reading Avoid these PR mistakes
Lessons from 2020
In my 2019 post of the same title I thought that those 12 months were a real "teacher"... Boy, was I wrong! 2020 you sure as heck taught everyone a thing of two! Now that we're well and truly settled into 2021 here are some the lessons I've used from 2020 to succeed in the … Continue reading Lessons from 2020
The meaning of earned media exposure
COVID has certainly played havoc with the media landscape. Magazine titles have been shut down, local radio and TV programs are now networked from other locations and newspapers have been shut down or moved their content online (often with a paywall). It's devastating on so many levels, the job losses, the loss of quality content … Continue reading The meaning of earned media exposure
Zoom take-aways part 2
In our next series of tips about Zoom sessions we look at three more essential areas when hosting meetings on Zoom. We're all missing the interaction of being in the office with our "work friends" and this first tip should help with this! Tip one: If you're having a team meeting, start with something fun. … Continue reading Zoom take-aways part 2
Anatomy of a media release
I was recently asked on Twitter how easy it was to write a media release. It's never 100% easy, no matter how many times you've written a media release. Sure, it becomes EASIER, but it's never "EASY". In today's post I thought I'd give you a bit of an insight into some of the steps … Continue reading Anatomy of a media release
Zoom take-aways
Like all of us, I've been on my fair share of Zoom meetings, webinars and training sessions since the COVID pandemic hit. I've contemplated writing this list for a while and I've narrowed my list to a top three takeaways if you're presenting (or co-presenting) online. Have a back-up plan if your power fails /tech … Continue reading Zoom take-aways
My morning routine since the COVID-19 pandemic hit
An insight into a morning for PR professional - Brooke Simmons
What you can learn from COVID’s biggest advertisers
Learning lessons from the biggest ad spenders in Australia during COVID-19
Meet the “recovery business” head on
Time is of the essence when it comes to communications and your business. Especially if you haven’t already thought about what messaging needs to be communicated to the public about your offering. No matter if you’re reopening your doors, or if you’re unable to reopen at this stage, keeping the community informed is CRITICAL for … Continue reading Meet the “recovery business” head on