In my 2019 post of the same title I thought that those 12 months were a real "teacher"... Boy, was I wrong! 2020 you sure as heck taught everyone a thing of two! Now that we're well and truly settled into 2021 here are some the lessons I've used from 2020 to succeed in the … Continue reading Lessons from 2020
COVID has certainly played havoc with the media landscape. Magazine titles have been shut down, local radio and TV programs are now networked from other locations and newspapers have been shut down or moved their content online (often with a paywall). It's devastating on so many levels, the job losses, the loss of quality content … Continue reading The meaning of earned media exposure
I was recently asked on Twitter how easy it was to write a media release. It's never 100% easy, no matter how many times you've written a media release. Sure, it becomes EASIER, but it's never "EASY". In today's post I thought I'd give you a bit of an insight into some of the steps … Continue reading Anatomy of a media release
An insight into a morning for PR professional - Brooke Simmons
Learning lessons from the biggest ad spenders in Australia during COVID-19
COVID news media shrinks, so what's the next story for the media?
Time is of the essence when it comes to communications and your business. Especially if you haven’t already thought about what messaging needs to be communicated to the public about your offering. No matter if you’re reopening your doors, or if you’re unable to reopen at this stage, keeping the community informed is CRITICAL for … Continue reading Meet the “recovery business” head on
Last week News Corp announced dramatic changes to their local papers, after what has been called "a comprehensive review of its assets and observed consumers shifting to online news sources" . Over 100 of News Corp’s regional and community titles will no longer produce print editions and instead move to digital-only formats. In addition, 14 titles … Continue reading Think the closure of News Corp’s Papers local papers doesn’t affect you? Think again!
The last few weeks I've been reaching out to a variety of media contacts across a variety of platforms. Aside from checking-in with these very valuable associates, I've been asking what stories they're currently working on and will be looking to create in the immediate future. So, why am I sharing this with you? Because … Continue reading What the media needs from you now!
As I've been progressing through the isolation period, one very important question has been front of mind for me. What's next? It's a question that can't be answered on many fronts, however, there are some aspects that CAN be answered. In the "Getting ahead of the curve" consulting service, there are many aspects that are … Continue reading Service highlight: Getting ahead of the curve – What to do in post Coronavirus world… NOW?