Two PR Courses coming SOON!

If you’ve been following us over on Instagram, then you may have heard that I’m launching not one but TWO – yes TWO PR courses in 2019.

Why?

Because I have a tonne of knowledge and want to share it. Simple as that. If I can help you with your PR activities, then fan-bloody-tastic.

So, what will the courses look like? Well, I’m glad you asked!

There will be a course for beginners, this is for those of you no PR experience whatsoever. Don’t know the definition of PR? Awesome! Don’t know the difference between PR, advertising and marketing? Sit right down.

The beginner’s course will cover the basics of PR and give you that very gentle nudge to start you on your PR adventure.

The second course is set at an intermediate level. So you may have dabbled in PR either with an agency, or by yourself, but the results have been… how can we put this gently… Lackluster? Shambolic? A right mess? Then pull up a chair, because we’ll cover some of the common areas where mistakes can (and often are made). We’ll also dissect a media release in the course to get you ready and raring.

I’m currently putting the finishing touches on both courses.

The beauty of both courses is that they’ll be available face-to-face in solo sessions and groups AND online for individuals and groups!

So, if you’re interested in either course I’m encouraging you to sign up to the relevant mailing list.

Why? Well if you do so now, you’ll receive an early-bird discount and all the details before ANYONE ELSE.

So if you’re interested in the beginner’s course SIGN UP HERE

If you’re interested in the intermediate course SIGN UP HERE

Looking forward to sharing details with you soon!

An intern’s perspective

As we look for a new Intern (click here more details about applying!), we’ve asked Jordyn Rankin our most recent Intern, to reflect on her experience.

 

So Jordyn, what did you expect from your internship & what was the reality of your internship experience?

I honestly didn’t know what to expect from interning with Pursuit Communications, I guess that’s because this was my first ever intern experience. So, I went into this with an open mind and an eagerness to learn, even though I knew it would be challenging, yet it would also be very valuable for my future in the PR industry.  

The PR industry is definitely portrayed in a glamorous light and I thought that I would step into this internship with an abundance of knowledge from everything I have learned at University so far. I was quick to realise that a lot of what we are taught in the classroom plays only a small part in this fast-paced industry.

Jordyn, under 100 words – describe your interning experience… 

The reality of my experience, over the 10 months I was with Pursuit proved that practical experience in the PR industry is so important whilst studying at University. I got to see first hand all the time, effort and hard work that goes into having a PR business in order to be successful. I know I have a lot more to learn, however interning with Pursuit has confirmed my passion for PR!

 

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Jordyn Rankin

 

With this in mind, do you think Intern experiences should count towards university credit points?

I think that every University should encourage more students to undertake internships because the benefits are endless. However, in my opinion, the most important benefit is that it gets your foot in the door, gets your name out there and is a way of networking and forming relationships, which is so important to do.

Real-life experience has personally given me a lot more confidence and motivation to succeed and now I’m able to add an internship on my resume, which is also a huge bonus. Brooke (Founder of Pursuit Communications and Central Coast Chronicle) has been an amazing mentor and from day one, I always felt supported in my work and my ideas. With her help, I can now go into my next internship or job interview with some real industry examples and knowledge that will set me apart from the rest.

Where do you see the PR industry moving in the next three to five years?

This is a very hard one to predict because of how fast the industry is evolving and how much the web and social media revolutionises the way the PR industry operates. Having also studied Marketing at Tafe I can definitely see both PR and Marketing complimenting each other and becoming more integrated. Utilising both of these disciplines is definitely proving the overall success of businesses today in reaching its target markets. As a result, I think there will always be a demand for experienced, result driven PR practitioners.

 

How so?

The PR industry is a lot more than just press releases and getting the word out to journalists. (If you’re still thinking that it’s just media releases, you really need to chat to Pursuit – some of the ideas Brooke comes up with for her clients are absolute “WOW-factor!”)

So following this line of thinking, PR is becoming more popular for businesses (well I think so!) because of the multitude of ways a message can be executed. PR isn’t advertising, nor is it like marketing. It’s all about storytelling and shaping an image of a certain product, service, event, or organisation. Therefore, PR gives businesses an exciting way to stay connected with their customers (both existing and potential) and an opportunity to educate the general public about what it is they do – in (perhaps) an unconventional way. 

Any tips for those considering starting an internship program?

The sooner you start interning the more you will get out of your degree and the more experienced you’ll be entering the workforce after University. You will learn so much more by gaining practical experience, so step out of your comfort zone, ask questions (there are no right or wrong questions) and make your resume stand out above the rest. 

Finally, interning is also a lot more than just showing up and doing what you’ve got to do. It’s about being proactive in the office, anticipating what might be happening and asking if you can help (go above and beyond!) it’s also about getting to know what other PR agencies are out there and what they’re all about so I highly recommend researching, talking to people and attending networking events!! It will hugely benefit you and your future as a PR practitioner during your time at University and also when you step foot into the real world.

Brooke’s note: Jordyn, thank you for what you added to Pursuit and to the launch of Central Coast Chronicle. You were here at a critical time for both businesses and your ability to adapt and “switch gears” from “PC” to “CCC” at a moment’s notice was very much appreciated. I wish you continued success with your studies and entering the workforce.

Why we offer freebies

Did you know we have a freebie page?

We do!

Right now, we’re offering a New Year’s hashtag cheatsheet. A complete list and thought-starter document for your social media needs.

Go and check it out. 

We offer freebies to build rapport with our existing audience and to build on that audience.

Our content changes frequently because we know our audience’s needs changes as frequently as our own!

We’re currently working on ideas for 2019 for our freebie content and we’re excited about the offerings you’ll be able to download.

 

Top tips for WHAT TO DO at work Christmas parties

As event organisers, we’re in a good position to offer our opinion as to the “do’s” and “don’ts” of Christmas party behaviour!
It’s been a long year for the business and now it’s time to organise that well deserved Christmas party and celebrate the team’s successes.

While this is still a celebration, it is still an extension of the workplace and an opportunity for some team bonding with your colleagues and supervisors. So, keep in mind that good behaviour also goes a long way at these sort of events, otherwise it can result in being overlooked for promotions, or being the office gossip going into the New Year or even worse – losing your job!
Remember, you’re your own PR – so make sure the “news” is good when it comes to your post-party report.

Here are some tips to make sure you stay on the “nice” list at your Christmas party this year:

  • Dress appropriately: Remember this is still a work event, so make sure you are aware of the dress code expectations beforehand. Be sure to avoid anything too casual or revealing.  If in doubt, ask the event organiser or your supervisor.
    Watch your alcohol consumption: Reputation lasts a lot longer than a hangover does – as does anything captured on social media.
  • Stay in control of how much you’re drinking, you don’t want to be known as “the one who takes advantage of the free drinks” over engaging with others.
  • Make an effort: be sure to ‘mingle and jingle’ with as many people possible, not just the ones you speak to on a daily basis at work. Consider this as a networking opportunity.
  • Have fun! Christmas parties can still be a chance to have a great time, so don’t be dull – you don’t have to be a wallflower, you can have a great time while remaining sensible.

Keeping these tips in mind, it will also give you that rare chance to get to know those around the office who you don’t normally work with and develop good impressions which could also benefit you later on.

It’s all about that personal branding!

Three things I love about Twitter

I thought it was about time we looked at a social media channel that isn’t Instagram!

I thought I’d share three reasons why I love Twitter. I know, for some, Twitter doesn’t get the best “wrap” but in my opinion and in my industry, it really is a go-to source.

  1. Relationships formed with people – I’ve made some great friends in RL via Twitter and some people I’m yet to meet. Twitter allows you (like other channels) to connect and voice an opinion. (I’ll come to this later). What I like about it is being able to find people who share a common interest and connect with them. Sure you can do this on other channels too, but for me, Twitter is one of the better places to do this.
  2. Following breaking news & trends – After switching on the radio when there’s a major breaking story, I’ll jump on Twitter straight away, enter a relevant hashtag and monitor the news. When searching for trends for our clients, I can see what their competitors are tweeting (if indeed they are on Twitter) and see how the conversation is tracking in any particular space.
  3. The opinions – Okay, so this has its good and bad aspects to it. Again, just like on any social media channel, you’ll have your “negative nellie” and unfortunately you’ll have trolls too. BUT this aside, being able to converse in a space with opinions  from right across the globe, really can open your eyes.

So, is Twitter for you? Well it all depends, what industry you’re in and ultimately what you’re hoping to achieve by joining Twitter.

If you’d like to see if Twitter is for you – select our WHICH SOCIAL MEDIA CHANNEL IS FOR ME package and we’ll provide insights as to where we believe you should focus your attention.

Productivity tips

Over on the Pursuit Communications Instagram account recently I shared tips on how I stay productive. (LINK)

  1. Don’t let the “E-mail Monster” control your day I prioritise emails – with categories /importance /urgency. 📧
    It keeps me on track (most of the time!) and the “email anxiety” levels to a minimum. I use different tags and then work through these according to the level of priority
  2. Pop it on silent – face down and get to work! Turning your mobile on to silent will help get the work done.
    If it helps, consider changing your voicemail message. State in your message the time you expect to return the call. Most people will understand!
  3. I 🧡 a good “to do” list
    It makes me feel organised and I can see at a glance what needs to be done.
    I break my lists down into clients and then prioritise. I highlight super important tasks and cross them off first!
    My lists are in my Kikki K planner, which goes EVERYWHERE with me.
  4.  Get up and move – your health comes first. I’m guilty of not doing this enough. I’ve recently bought a Fitbit to make sure I do move enough. Being sedentary is one of the “hazards” of my job. More often than not, I’m sitting looking at my laptop for hours on end. My Fitbit really has made a huge difference in reminding me to get up and move and achieve my daily goals. What do you do to get moving?
  5. I’m a calendar girl… 📆
    Not *that* sort of calendar girl 😝 – I put everything on my wall calendar and in my planner. No matter where I am I’ll always be able to plan and make appointments with a quick glance.

    I also colour code Birthdays,🎂 personal activities,🍾 and work duties.📝

 

So there you have it, my top five tips for productivity.

Remember to join me on Instagram to follow the #B2BPC (Back to Basics with Pursuit Communications) series! 

5+ Ways to Improve your Instagram

The most recent #b2bpc series on our Instagram we covered “Five ways to improve your Instagram.”

So lets jump in to the tips;

  1. Plan. It’s one of our favourite four letter words!
    ✔️
    There are sooo many resources out there to help you schedule your posts, stories – that there’s really NO excuse not to have a strategy for your Insta. ✔️
    Many scheduling tools will allow you to move your posts until you have a layout that suits! ✔️
    If you need assistance with this – Contact US! 


  2. Your Audience – or YOU yes this is about YOU! Yes YOU reading this right now.
    You are the reason I’m offering these tips. I write these to benefit your business.
    Your feedback, comments, likes tells me what you’re enjoying & what’s not so good.
    Ultimately it all plays a part in what you’re looking at right now. My feed. So in fact it shouldn’t be “my” feed, it’s yours.


  3. Your biography is your story. 🏈
    It’s your “30-second” commercial.
    Just like the #superbowl commercials, it’s priceless and the best ones always stand out!🥇
    Check out the @pursuitcommunications bio for an example. 🏆

  4. post at the right time 🕰
    What’s the right time?
    🤷🏼‍♀️
    If you have a business account you’ll be able to explore your insights and get this data. ⏰
    So make time every day to check your insights, write down the best times and post when you have the highest level of engagement!
    💁🏼‍♀️
    Remember to check your engagement times regularly to keep the momentum.


  5. It’s all about the #hashtag !
    If you aren’t following hashtags in your account- you’re missing out on connecting with likeminded businesses and potential clients!🙋🏾‍♀️
    Think for a minute like a customer. 🤷🏼‍♀️
    What would you search to find your business?? 🤷🏻‍♂️Use those terms as hashtags and follow them!


  6. TURN. IT. ON. BABE! 😉
    Your notifications that is!
    Turn on notifications for businesses in your local area, businesses within your industry and comment, connect and watch your network blossom. 🌸🌺


If you need assistance with your social media channels – check our services to meet your needs here.

Guest blog interview: Sandy Cummins

Today’s Guest blog interview is with a past client of Pursuit’s – Sandy Cummins. We worked with Sandy and her team when they launched a business in the beautiful Daylesford region of Victoria, Australia.

We’ve stayed in contact over the years and I was thrilled to have Sandy’s contribution towards our guest blog series.

So, Sandy, tell me a bit about your new venture.

Sandy: We are floral artisans, embracing the perfect imperfections of nature to bring the scents, colours and wayward stems of naturally grown old-fashioned fragrant roses, herbs and foliage. With nearly 2000 rose bushes we supply cut roses to others and produce our own lavish arrangements.  Our arrangements tell a story through the secret language of flowers sourced, foraged and grown locally, ethically and sustainably on our picturesque property in Victoria’s pretty little country village of Trentham, in regional Victoria.

Oh my goodness, that sounds like the perfect way to tell a story! Can you tell me a bit more about the process?

Sandy: Our heritage roses are garden grown with minimal intervention with the help of bees, compost, sunshine and rain. Our full romantic blooms show the true colours of gentle natural agriculture and have heady scents, twisting stems and the occasional spot. As nature intended.

How very eco-friendly and what a great selling point!

For those who don’t know, how did you use PR for your previous business?

Sandy: In a prior floral business, we used PR for a product launch to create brand awareness.

So I’d love to hear, what do you believe are the benefits of PR?

Sandy: Integrated PR strategies provide both short and long-term opportunities.

I think this is so true, so many time, people are only aware of the results that come via securing media coverage, however deeper than this, is the relationships with media contacts and the long-term benefits of this relationship. Anything else? 

Sandy: Building brand/product awareness is crucial and takes time. The investment in PR v. traditional advertising provides much more value for money.

I agree Public Relations is one that takes time and is all about building brand awareness over time. 

If a mentee walked up to you and asked for your advice and you only had a few minutes to give ‘em your best tip, what would it be?

Always have an integrated strategy, continuously innovated and reinvent yourself and be true to your brand,  walk the talk – as authenticism is pivotal.

Define “Success”

The realisation of a dream which can be happily shared with others.

With “Success” in mind, what’s on your “work-plate” now?

A while ago, I stumbled upon an inspiring and informative book by investigative journalist Amy Stewart called Flower Confidential. It described the global floral industry today and the perils to both humanity and the land of the large-scale commercial flower industry.  Amy’s book was to floristry a little like what the film “Food Inc”  was to the food industry. So, in my mind, the seed was sown; a vision to establish a “slow” flower movement in Australia – local, seasonal, heritage varieties, grown collaboratively by local land-owners with a similar philosophy using sustainable practices. A flower farm consortium – was the ultimate dream!  “Consortium Botanicus” is now the reality. Consortium Botanicus encourages flower farmers, farmer-florists, and florist-designers right across Australia to join via their website www.consortiumbotanicus.com.au Membership is free and the momentum is building!

Well done! That sounds fab, lets hope others follow suit, do keep us updated!

Sandy, is there anything you’d like to share with us about upcoming projects (even a hint?)

Sandy: Our new bespoke accommodation launches very soon which provides guests with an immersive spa style experience combining our rose, herb and flower beds, local artisanal culinary delights and a level of comfort and style enabling true relaxation and rejuvenation.

Finally,  if you wouldn’t mind indulging us here, how did Pursuit Communications benefit your business?

Sandy: Pursuit Communications provided extensive media opportunities as well as assisted in the strategy and execution of a major launch event in regional Victoria. Compiling goody-bags, assisting with speeches and media relations – the activities Pursuit undertook assisted with the launch activity.

Thank you, Sandy, for your time and I’m thrilled that we’ve stayed in touch long after the campaign we worked on with you finished. 

Interested in finding out how Pursuit can assist your business in 2018?

Contact us TODAY.

We have FREE 20 minute consultations, where we’ll offer our insights and best recommendations for your business.

 

Video marketing in 2017

Recently I contributed my thoughts to a piece on Video Marketing and Social Media in 2017.

As I see it, video MUST be a part of your social media and general marketing activities. If only for the higher levels of engagement it offers.

As the article points out “A study of Australian users revealed that social media users watch 51 minutes of video content every day.”

If you’d like to read more about my thoughts CLICK HERE. 

To discuss how video marketing can help you business, contact Pursuit Communications today, for an obligation free consultation.

What is Public Relations – a 2017 definition

This week on our INSTAGRAM (link opens new tab!) account I’ve been highlighting the critical elements of Public Relations in 2017.

The Public Relations Institute of Australia (PRIA) defines Public Relations (PR) as: “the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics. It’s the key to effective communication in all sectors of business, government, academic and not-for-profit.” 

How does that translate into simple terms in 2017?

It’s the art of communicating.

Yes, I believe there is an art to communicating and getting your message across.

A “good” PR practitioner knows who (how to drill down to your audience) to target, where (which outlets) to target, when (when is the best time to reach these media outlets and when is the best time for placement) to target your message.

Given the ever-increasing dominance of social media, messages can and must be shared across these channels as part of a comprehensive and effective PR campaign.

There’s no argument that the media landscape is incredibly “noisy”, in that through channels such as Facebook, Instagram, Twitter, and Snapchat (to name a few) having your share of voice is becoming more difficult.

That being said, there IS a way to get your product or service seen by your ideal customers. Talk to the experts (that’s the Pursuit Communications team!) about how we can create a tailored service to meet and achieve your goals.

For as little as $75 you can have a consultation (link opens new tab!) with me, Brooke Simmons, to explore what options will best deliver results for your business.

BONUS:: BOOK a session now (we’ll talk over Skype or Facetime or over coffee if you’re between Newcastle & Sydney) and I’ll provide a FREE 10-minute social media makeover (or beginners tips if you’re just starting). Valid until 1/6/2017.