Thinking outside the box for success

If you’ve found this post via our Instagram, you’ll know that Pursuit Communications has been working with Generator Property Management for a number of years now.

Generator Property Management is the caretaker of the former Munmorah Power Station site on the NSW Central Coast.

Pursuit’s tasks include traditional PR services, issues management advice and services and general media /consultative advice.

The project has been an eye-opening experience and one that the Pursuit team has loved working on.

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Through this project, we’ve been able to work with a team that are industry leaders and share our own expertise to achieve some pretty unreal results.

As an example; one of the last demolition activities saw the news story go NATIONAL. The video footage was provided to television stations in Sydney. The story was aired on all commercial television networks news bulletins the evening of the event. Exceeding our client’s goals.

Pursuit actively monitors the media across a variety of topics for our client so they’re more than aware of what’s happening in the media landscape within their industry.

If you’d like to have a chat about your business and how Pursuit can assist, shoot us an email.

We work within your budgets, tell you what’s achievable and create a plan to not only achieve your goals, but we work hard to exceed them!

Send us a message now. 

 

 

 

 

 

 

Image: Photo by Ian Schneider on Unsplash

What will you gain from our PR courses?

So you’ve seen us promoting our courses on Instagram and Facebook.

You’re thinking, sure that’s something I might want to explore. (Then register your interest here!)

What will you gain from the courses?

Well, there’s the obvious response… Knowledge.

Pursuit Founder Brooke Simmons has experience across the business to consumer and business to business PR arenas.

She’s represented multinational airlines, multinational FMCG brands, and independent sole-traders. She knows the way to get your individual message heard.

Okay, that’s great, but what else?

Confidence. Confidence in PR is essential, in your brand, and in so many other areas that are covered in both courses.

You’ll also have the opportunity to network if you’re attending one of the public courses. The ability to meet people who are of a similar mindset to you, who want to achieve the same goals. It’s an opportunity to expand your business network.

If you’re ready to learn PR basics click here. 

 

Dedication is not a dirty word

So I’ve had to make a very difficult decision in 2019.

This will be the first time in ten years that Pursuit /Central Coast Chronicle won’t have an internship program running.

Earlier this year, I shortlisted three wonderful candidates, met with them and organised a trial with one. So I was serious (at that stage) about another year of supporting an Intern.

When I was scheduling this trial, I realised I needed to dedicate a full day to this Intern, despite the fact she would only be with me for 3.5 hours.

There was the organisation of tasks before she arrived, (making sure the tasks weren’t too hard and equally not too easy, yet showing her the breadth of responsibilities). Once she arrived, there was explaining how “things work” at Pursuit and Central Coast Chronicle, showing her where everything is saved and then, getting around to some work.

It’s not that I didn’t love this interaction between an Intern and myself and learning to look at things a different way or consider a younger viewpoint.

It really did come down to dedication.

When you have an Intern or a Junior, there’s a lot of explanation that has to go on. If the face to face time is only weekly, that’s a lot of going over the same ground (hopefully only initially). It’s dedicating time and knowledge to someone who is willing to learn, someone who will benefit from your knowledge and you’ll benefit from their participation. It’s explaining the “how’s”, “who’s” and “why’s”.

So often, I’ve had an Intern tell me, “I’m learning so much, Uni doesn’t cover this sort of stuff!”

For me, that’s worth its weight in gold.

I do sincerely hope that in the future, I’ll be able to revisit an Internship program. It may be a program that’s completely different in nature, only time will tell.

I do know when it does happen again, I’ll be completely dedicated to ensuring both the intern, Pursuit Communications /Central Coast Chronicle and our clients all benefit from the experience.

Our courses have arrived…

Back in February I said two courses were on the way… well… they were.

Now I’m excited to share, that they’re here. There’s no point mucking around. I’ve created the course content and I’m ready to share what I know with YOU to make your business PR goals a reality.

I won’t rehash the summaries of the beginners course or the intermediate course click here for details, including minimum numbers required to proceed, and to register your interest.

What I will say is that these courses are designed for *anyone* you may have some preliminary PR knowledge and want to brush up on some of the basics. If you’re interested in taking that next step with your PR goals then the intermediate course will be a perfect fit for you.

If you’re a sole-trader, an employee of a medium sized business, or a large corporate – no matter where you are on your career path, you’re welcome to attend!

Plus at the end of both classes you’ll have the opportunity to network with the other attendees and hopefully build some long-lasting connections.

I’m really looking forward to connecting with you and sharing my knowledge to help you achieve your PR goals.

An (overdue) update

If you’ve missed our posts on Instagram and Facebook and indeed our blog posts here there’s been a very good reason.

Our Founder, Brooke was ill (we’ll spare you the horrid details!) and after presenting at her doctor’s clinic with a RESTING heart rate of 175, it was in an ambulance to Gosford hospital.

After two days of examinations, ultrasounds and what felt like millions of questions, Brooke was diagnosed with a kidney infection (which was remedied quickly with antibiotics) and a thyroid condition called Graves Disease.

So, why are we being transparent about this? Especially on a business platform?

A few reasons.

  1. To explain the absence and the fact that as much as Brooke would have liked to have been on an island sipping cocktails, this simply wasn’t the case
  2. To praise the nurses in Gosford Hospital – Brooke has said on numerous times since coming home, it was the nurses care that got her through her hospital stay.
  3. Finally, to let you all know – that there are some exciting developments that Brooke will be releasing in the second half of 2019.

Thank you to our clients for your understanding during this time and to those who are yet to join us, we look forward to sharing with you the next phase of Pursuit Communications.

 

Why we offer freebies

Did you know we have a freebie page?

We do!

Right now, we’re offering a New Year’s hashtag cheatsheet. A complete list and thought-starter document for your social media needs.

Go and check it out. 

We offer freebies to build rapport with our existing audience and to build on that audience.

Our content changes frequently because we know our audience’s needs changes as frequently as our own!

We’re currently working on ideas for 2019 for our freebie content and we’re excited about the offerings you’ll be able to download.

 

How to make headlines – when you don’t have one!

So you’re looking to get your business some media coverage… How do you do it when you don’t have any news of your own?

Here’s two quick fire ways to get the media looking your way.

  1. Comment on exisiting media topics

This comes with a caveat, don’t comment on an issue that isn’t related to your business, or you have no expertise in the area. If however, you have the appropriate qualifications to comment then make some dot points, and think about what exactly it is you’d like to contribute to the conversation.

Before you do anything, re-read your dot points, run these past your marketing team / Directors /Supervisors etc and ensure they’re on-message for your business /brand.

2. Repurpose exisiting content

Do you have research that could be shared via podcast? Look for industry related podcasts and email the presenters /producers.

Have you hosted a webinar? Perhaps the content for that could be turned into an e-book.  Then create a media release about this e-book. Too easy!

If you’d like ideas for your business to secure the media exposure it deserves, contact us today.

Productivity tips

Over on the Pursuit Communications Instagram account recently I shared tips on how I stay productive. (LINK)

  1. Don’t let the “E-mail Monster” control your day I prioritise emails – with categories /importance /urgency. 📧
    It keeps me on track (most of the time!) and the “email anxiety” levels to a minimum. I use different tags and then work through these according to the level of priority
  2. Pop it on silent – face down and get to work! Turning your mobile on to silent will help get the work done.
    If it helps, consider changing your voicemail message. State in your message the time you expect to return the call. Most people will understand!
  3. I 🧡 a good “to do” list
    It makes me feel organised and I can see at a glance what needs to be done.
    I break my lists down into clients and then prioritise. I highlight super important tasks and cross them off first!
    My lists are in my Kikki K planner, which goes EVERYWHERE with me.
  4.  Get up and move – your health comes first. I’m guilty of not doing this enough. I’ve recently bought a Fitbit to make sure I do move enough. Being sedentary is one of the “hazards” of my job. More often than not, I’m sitting looking at my laptop for hours on end. My Fitbit really has made a huge difference in reminding me to get up and move and achieve my daily goals. What do you do to get moving?
  5. I’m a calendar girl… 📆
    Not *that* sort of calendar girl 😝 – I put everything on my wall calendar and in my planner. No matter where I am I’ll always be able to plan and make appointments with a quick glance.

    I also colour code Birthdays,🎂 personal activities,🍾 and work duties.📝

 

So there you have it, my top five tips for productivity.

Remember to join me on Instagram to follow the #B2BPC (Back to Basics with Pursuit Communications) series! 

Guest Blog Post: Charlie Bowcock – Intern

Charlie interned at Pursuit at the end of 2017. Her drive and insights made Charlie an invaluable asset to the team.

Here I talk to Charlie about her experiences and future plans!

So Charlie, tell me what did you expect from your internship & what was the reality of your internship experience?

CB: “To be honest, I didn’t know what to expect but I surely was intimidated by the thought of it. It took a lot for me to even apply for internships because I didn’t think that I was enough. The idea of working with clients and contributing to the name that Brooke has built herself on the Coast with Pursuit Communications was not a task that I took lightly.

Coming into this role with this mentality, I thought that I would be a little out of my depth when it came to the practical knowledge that comes with this crazy industry. I felt like I had learnt so much theory at university but none of it had really prepared me for practical PR experience.

I agree, I think a lot of universities need to embrace an internship /placement program as part of their degree qualification. 

Yes! So true and now that I’ve experienced agency life the reality of my experiences interning here at Pursuit Communication were a lot less scary than I had originally thought.

A lot of the skills that I have learnt from working in other industries and during my degree are still applicable in PR work to be able to get the best results for Pursuit’s clients. I was surprised how much I relied on what, before interning here, I had assumed would be common sense for most. I have realised, during this experience that I have internalised much of what I had learnt at university into my everyday life but also, you cannot assume that others have that same common sense knowledge that I took for granted before coming into this role. I guess it is true what they say – you have to live and breathe this industry to do well and you (Brooke) have really instilled that in me during my time here.

Thanks Charlie! So say someone is feeling the same way you were before you started, sell them the benefits of participating in an internship program

CB: The biggest benefit of working at Pursuit Communications and under you (Brooke) is that you support your interns, their work and their ideas. I have been lucky in that from day one, Brooke had the confidence in me that I was maybe lacking in myself to get the job done.

Apart from the obvious benefits of having PR experience on your resume, this role has given me the ability to go into a job interview with examples of how I have helped achieve a positive outcome for a client. It has given me the confidence to know that I can succeed in this industry and I’m not going to lie to you, it is pretty damn fun!

So you’ve now completed your degree and heading out into the workforce – where do you see the PR industry moving in the next three to five years?
CB: I see this PR and marketing roles and functions becoming more and more integrated as businesses see and experience how beneficial a good PR practitioner can be, not only to their bottom line but also to the overall culture of the business itself. 

How So?

CB: PR is so diversified in how it functions on paper, but in practice, it really does take a village to raise a (campaign) baby. Good PR work requires the integrated knowledge of multiple people and perspectives to get a holistic picture of how a campaign should look and what will work for a public. With this in mind, I think the industry it will take a more interdisciplinary approach to PR practice.”

Any tips for those considering starting an internship program?

CB: “Take a leaf out of Nike’s branding and ‘Just Do It!’ That means getting completely out of your comfort zone, like when you are on a shoot and Brooke asks if you would mind being an extra (particularly when you get so nervous your organs feel like jelly).

Furthermore – there are no stupid questions, but there are definitely stupid answers. Do not be afraid to be a little extra, and always back yourself because if you don’t, why would anyone else?”

Thanks Charlie – appreciate your hard work and your dedication, it has been an absolute pleasure having you at Pursuit and I’d like to wish you all the very best in your future endeavours! 

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Charlie Bowcock – (seated right-hand side) taking part in photo-shoot for one of Pursuit’s clients in 2017

 

Guest blog interview: Sandy Cummins

Today’s Guest blog interview is with a past client of Pursuit’s – Sandy Cummins. We worked with Sandy and her team when they launched a business in the beautiful Daylesford region of Victoria, Australia.

We’ve stayed in contact over the years and I was thrilled to have Sandy’s contribution towards our guest blog series.

So, Sandy, tell me a bit about your new venture.

Sandy: We are floral artisans, embracing the perfect imperfections of nature to bring the scents, colours and wayward stems of naturally grown old-fashioned fragrant roses, herbs and foliage. With nearly 2000 rose bushes we supply cut roses to others and produce our own lavish arrangements.  Our arrangements tell a story through the secret language of flowers sourced, foraged and grown locally, ethically and sustainably on our picturesque property in Victoria’s pretty little country village of Trentham, in regional Victoria.

Oh my goodness, that sounds like the perfect way to tell a story! Can you tell me a bit more about the process?

Sandy: Our heritage roses are garden grown with minimal intervention with the help of bees, compost, sunshine and rain. Our full romantic blooms show the true colours of gentle natural agriculture and have heady scents, twisting stems and the occasional spot. As nature intended.

How very eco-friendly and what a great selling point!

For those who don’t know, how did you use PR for your previous business?

Sandy: In a prior floral business, we used PR for a product launch to create brand awareness.

So I’d love to hear, what do you believe are the benefits of PR?

Sandy: Integrated PR strategies provide both short and long-term opportunities.

I think this is so true, so many time, people are only aware of the results that come via securing media coverage, however deeper than this, is the relationships with media contacts and the long-term benefits of this relationship. Anything else? 

Sandy: Building brand/product awareness is crucial and takes time. The investment in PR v. traditional advertising provides much more value for money.

I agree Public Relations is one that takes time and is all about building brand awareness over time. 

If a mentee walked up to you and asked for your advice and you only had a few minutes to give ‘em your best tip, what would it be?

Always have an integrated strategy, continuously innovated and reinvent yourself and be true to your brand,  walk the talk – as authenticism is pivotal.

Define “Success”

The realisation of a dream which can be happily shared with others.

With “Success” in mind, what’s on your “work-plate” now?

A while ago, I stumbled upon an inspiring and informative book by investigative journalist Amy Stewart called Flower Confidential. It described the global floral industry today and the perils to both humanity and the land of the large-scale commercial flower industry.  Amy’s book was to floristry a little like what the film “Food Inc”  was to the food industry. So, in my mind, the seed was sown; a vision to establish a “slow” flower movement in Australia – local, seasonal, heritage varieties, grown collaboratively by local land-owners with a similar philosophy using sustainable practices. A flower farm consortium – was the ultimate dream!  “Consortium Botanicus” is now the reality. Consortium Botanicus encourages flower farmers, farmer-florists, and florist-designers right across Australia to join via their website www.consortiumbotanicus.com.au Membership is free and the momentum is building!

Well done! That sounds fab, lets hope others follow suit, do keep us updated!

Sandy, is there anything you’d like to share with us about upcoming projects (even a hint?)

Sandy: Our new bespoke accommodation launches very soon which provides guests with an immersive spa style experience combining our rose, herb and flower beds, local artisanal culinary delights and a level of comfort and style enabling true relaxation and rejuvenation.

Finally,  if you wouldn’t mind indulging us here, how did Pursuit Communications benefit your business?

Sandy: Pursuit Communications provided extensive media opportunities as well as assisted in the strategy and execution of a major launch event in regional Victoria. Compiling goody-bags, assisting with speeches and media relations – the activities Pursuit undertook assisted with the launch activity.

Thank you, Sandy, for your time and I’m thrilled that we’ve stayed in touch long after the campaign we worked on with you finished. 

Interested in finding out how Pursuit can assist your business in 2018?

Contact us TODAY.

We have FREE 20 minute consultations, where we’ll offer our insights and best recommendations for your business.