I was recently asked on Twitter how easy it was to write a media release. It's never 100% easy, no matter how many times you've written a media release. Sure, it becomes EASIER, but it's never "EASY". In today's post I thought I'd give you a bit of an insight into some of the steps … Continue reading Anatomy of a media release
For those who aren't "playing along" on Instagram, here's what we have shared in terms of making your media release stand out! Have a template and keep it consistent Keep your contact details current Have the release in a format that suits the audience (editable word doc via email, PDF for your website) A … Continue reading Wrap-up from our press release basics
Over the coming days on Instagram we're sharing just some of the components of a media release that will get noticed! In coming up with this content, it reinforced to me what a multilayered "beast" the media release is. Beyond the content, which is arguably the most important element, there's so much more to a … Continue reading What makes a media release?
Bensville, 15 March 2012: Central Coast-based Public Relations firm, Pursuit Communications, is delighted to announce they have been selected as a Finalist in the Australian Small Business Champion Awards 2012. The Awards support and recognise small businesses across Australia, offering a unique opportunity to highlight Australia’s most outstanding small businesses. The Australian Small Business Champion … Continue reading PRESS RELEASE: In Pursuit of National Award
There was a great post earlier this week on Ragan's PR Daily Website which I'd like to share with you. While written somewhat tongue in cheek (IMHO) the list of "20 things PR clients should know" rings very true to me as a PR professional. Suggestions such as "Social media is more than Facebook and … Continue reading From a PR’s perspective
On Monday - International Chocolate Milkshake Day in case you missed it - we asked around “What’s your favourite flavour milkshake?” Chocolate? Caramel? Vanilla? Maybe the not so popular lime? Most people seemed to choose either chocolate or vanilla. Whatever your choice is, you can be sure that not everyone likes the same, which brings … Continue reading Why Milkshakes and PR are the same thing…
I stumbled across this post by Joe Ciarallo on PRNewser this morning. At best this blog highlights one of the challenges faced by PR practitioners on a daily basis. That of being able to craft a document which not only stands out but captures the attention of the journalist and the essence of what is … Continue reading Worthwhile reading for when you’re writing your next press release
Last night on Channel Ten's ever popular MasterChef a team challenge was issued to the contestants of this hit program. Contestants were split into two teams and asked to prepare a three course meal for a family - who they were to locate in their "local" Coles supermarket. Coles is a major sponsor of MasterChef … Continue reading The Coles – MasterChef filo fiasco
Pursuit Communications has officially launched today. I've included the press release we've issued below. Friday, 27 February 2009: Pursuit Communications, a new PR company based on the Central Coast is now open for business. Offering a wide variety expertise and experience, Pursuit Communications is the perfect source for companies that require assistance with media outreach, … Continue reading We’ve launched!