As a PR professional, it's my job to know what's going on across a variety of sectors as they relate to my business and my clients. I love being able to dip in and out of different industries, learn from experts and then communicate that messaging to the public. I also love being able to … Continue reading Awards for everyone
As a small business operator, knowing that "Freedom Day" for NSW is rapidly approaching makes me very happy. Now more than ever, time is of the essence. So what am I doing now to work towards "Freedom Day"? In my list below I share the details and insights on how you can follow suit for … Continue reading “Freedom Day” Action List
If you've decided to DIY your public relations, you'll want to avoid making these three common PR mistakes Mistake 1: Writing a long-winded "media release" We get it, you're passionate about your business, your new service offering or the award you just won. But in this instance, the saying, "less is more" is something you … Continue reading Avoid these PR mistakes
In 2021 your content really does have to speak louder than words. What do I mean by that? Well, you have to have good imagery, this should include headshots, product shots (if that's your biz!) or service "action" shots (sure some of these may have to be "set-up" with a photographer). You should also have … Continue reading Content is king
COVID has certainly played havoc with the media landscape. Magazine titles have been shut down, local radio and TV programs are now networked from other locations and newspapers have been shut down or moved their content online (often with a paywall). It's devastating on so many levels, the job losses, the loss of quality content … Continue reading The meaning of earned media exposure
I was recently asked on Twitter how easy it was to write a media release. It's never 100% easy, no matter how many times you've written a media release. Sure, it becomes EASIER, but it's never "EASY". In today's post I thought I'd give you a bit of an insight into some of the steps … Continue reading Anatomy of a media release
Time is of the essence when it comes to communications and your business. Especially if you haven’t already thought about what messaging needs to be communicated to the public about your offering. No matter if you’re reopening your doors, or if you’re unable to reopen at this stage, keeping the community informed is CRITICAL for … Continue reading Meet the “recovery business” head on
The last few weeks I've been reaching out to a variety of media contacts across a variety of platforms. Aside from checking-in with these very valuable associates, I've been asking what stories they're currently working on and will be looking to create in the immediate future. So, why am I sharing this with you? Because … Continue reading What the media needs from you now!
As I've been progressing through the isolation period, one very important question has been front of mind for me. What's next? It's a question that can't be answered on many fronts, however, there are some aspects that CAN be answered. In the "Getting ahead of the curve" consulting service, there are many aspects that are … Continue reading Service highlight: Getting ahead of the curve – What to do in post Coronavirus world… NOW?
I've blogged in the past about the importance of saying "thank you" and whenever I meet a potential client (or an exisiting one) we discuss the importance of a variety of communications channels to get their message across to the public. In this time of COVID-19, NOW more than ever we need to communicate. Staying … Continue reading Now more than ever we need to communicate