It's occurred to me that 2023 is the year that PR really "shifted". After the global pandemic, the media landscape has rapidly changed. We've heard this idea has been shared numerous times. However, the traditional ways of executing a PR strategy are giving way to multiple emerging paths. I've wanted to write the thoughts below … Continue reading The year that PR shifted
Are you thinking about engaging with the media?Here are three ways to get some cut-through… Send-outWe LOVE a creative send-out (and love the brainstorming process even more!) Why is a send-out such a good idea? Because even in these highly digital times, it allows your desired media contacts to EXPERIENCE your product first hand. So … Continue reading Three Ways to get cut-through with the media
This Summer I decided to *REALLY* try my best at a decent work /life balance... Is there such a thing??
As a PR professional, it's my job to know what's going on across a variety of sectors as they relate to my business and my clients. I love being able to dip in and out of different industries, learn from experts and then communicate that messaging to the public. I also love being able to … Continue reading Awards for everyone
As a small business operator, knowing that "Freedom Day" for NSW is rapidly approaching makes me very happy. Now more than ever, time is of the essence. So what am I doing now to work towards "Freedom Day"? In my list below I share the details and insights on how you can follow suit for … Continue reading “Freedom Day” Action List
If you've decided to DIY your public relations, you'll want to avoid making these three common PR mistakes Mistake 1: Writing a long-winded "media release" We get it, you're passionate about your business, your new service offering or the award you just won. But in this instance, the saying, "less is more" is something you … Continue reading Avoid these PR mistakes
In 2021 your content really does have to speak louder than words. What do I mean by that? Well, you have to have good imagery, this should include headshots, product shots (if that's your biz!) or service "action" shots (sure some of these may have to be "set-up" with a photographer). You should also have … Continue reading Content is king
We’ve all been there at some point, you’re working on a project and something comes up and the proverbial hits the fan. The client decides to go in a different direction, a staff member hands in their resignation in the middle of a huge campaign. Whatever the situation, we try and make the best out … Continue reading When it doesn’t go to plan…
Set at La Boheme at Terrigal, last week I was invited to meet one of Australia’s most delightful & inspiring businesswomen not to mention one the MOST influential jewellery designers – Samantha Wills. The evening was coincided with her recent book launch of Dust and Gold. I had been eyeing off purchasing the book for some time. But … Continue reading Meeting an inspirational businesswoman
In my 2019 post of the same title I thought that those 12 months were a real "teacher"... Boy, was I wrong! 2020 you sure as heck taught everyone a thing of two! Now that we're well and truly settled into 2021 here are some the lessons I've used from 2020 to succeed in the … Continue reading Lessons from 2020
