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Category: media release

Anatomy of a media release

August 10, 2020Leave a comment

I was recently asked on Twitter how easy it was to write a media release. It's never 100% easy, no matter how many times you've written a media release. Sure, it becomes EASIER, but it's never "EASY". In today's post I thought I'd give you a bit of an insight into some of the steps … Continue reading Anatomy of a media release

Learning as you go… The new way forward

April 6, 2020Leave a comment

I know I'm not alone when I say, this new way forward, for a large majority of us, will see us "winging it" to start with. The Coronavirus has thrown so many industries into disarray and knowing how to move forward while we wait on details from the Government about funding doesn't make the process … Continue reading Learning as you go… The new way forward

Why we offer freebies

December 12, 2018November 29, 2018Leave a comment

Did you know we have a freebie page? We do! Right now, we're offering a New Year's hashtag cheatsheet. A complete list and thought-starter document for your social media needs. Go and check it out.  We offer freebies to build rapport with our existing audience and to build on that audience. Our content changes frequently … Continue reading Why we offer freebies

How to PR in 2019

November 29, 2018Leave a comment

It’s a hectic time of year, there are functions to attend, end of year reports to be completed not to mention all of your personal commitments. What's the best way to get ahead in 2019? Read on...  We’ve made a list why taking advantage of our new year offer from Pursuit will give you and your … Continue reading How to PR in 2019

How to make headlines – when you don’t have one!

August 13, 2018August 10, 2018Leave a comment

So you're looking to get your business some media coverage... How do you do it when you don't have any news of your own? Here's two quick fire ways to get the media looking your way. Comment on exisiting media topics This comes with a caveat, don't comment on an issue that isn't related to … Continue reading How to make headlines – when you don’t have one!

My thoughts on David Warner’s Press Conference

April 1, 2018Leave a comment

I was asked for my thoughts on David Warner's press conference. You can read the article here. 

Wrap-up from our press release basics

July 14, 2017August 18, 2017Leave a comment

  For those who aren't "playing along" on Instagram, here's what we have shared in terms of making your media release stand out! Have a template and keep it consistent Keep your contact details current Have the release in a format that suits the audience (editable word doc via email, PDF for your website) A … Continue reading Wrap-up from our press release basics

What makes a media release?

July 3, 2017June 26, 2017Leave a comment

Over the coming days on Instagram we're sharing just some of the components of a media release that will get noticed! In coming up with this content, it reinforced to me what a multilayered "beast" the media release is. Beyond the content, which is arguably the most important element, there's so much more to a … Continue reading What makes a media release?

How can Public Relations help my business?

May 26, 2017May 29, 2017Leave a comment

This is a topic we've been discussing over on Instagram. We shared a few ideas over there, so if you're keen on specifics, take a look. A more detailed examination is below. The answer to this question depends on two factors. Budget and ideas. There's really only one of those that in a majority of … Continue reading How can Public Relations help my business?

Launch of my FREE Consultation

March 30, 2017April 19, 2017Leave a comment

On the PURSUIT COMMUNICATIONS Instagram account this morning I announced the LAUNCH of my FREE 10-minute consultation offering. I've created this for those of you out there who aren't quite sure if PR is right for your business, but you're hesitant to speak to someone because you think you may be corralled into a campaign. Perhaps you've tried … Continue reading Launch of my FREE Consultation

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