In 2021 your content really does have to speak louder than words. What do I mean by that? Well, you have to have good imagery, this should include headshots, product shots (if that's your biz!) or service "action" shots (sure some of these may have to be "set-up" with a photographer). You should also have … Continue reading Content is king
I was recently asked on Twitter how easy it was to write a media release. It's never 100% easy, no matter how many times you've written a media release. Sure, it becomes EASIER, but it's never "EASY". In today's post I thought I'd give you a bit of an insight into some of the steps … Continue reading Anatomy of a media release
Learning lessons from the biggest ad spenders in Australia during COVID-19
Australia has seen it all this Summer and there's more on the way! We've had everything from Destructive fires, devastating floods, Australia really is the country of extremes and being prepared in a crisis is critical for any business of any size. In this post, we share our tips so you can take steps NOW … Continue reading How to prepare for a crisis – UPDATED for Corona Virus
One of our offerings at Pursuit is social media management. We pride ourselves on creating great content, that will engage and drive results for your business. We also make sure we're all over what's fact and fiction when it comes to social media. Below you'll find some clarification about some of the myths that have … Continue reading Instagram Fact V Fiction
If you've found this post via our Instagram, you'll know that Pursuit Communications has been working with Generator Property Management for a number of years now. Generator Property Management is the caretaker of the former Munmorah Power Station site on the NSW Central Coast. Pursuit's tasks include traditional PR services, issues management advice and services … Continue reading Thinking outside the box for success
We've all had some time to digest the fact that Instagram has removed likes in what is being called a “test” across seven countries. In case you missed it, no longer will you be able to see how many times an image (that isn't yours) has been liked or viewed that has been posted by … Continue reading Liking the new Instagram changes…
Following our fortnight of sharing Influencer statistics* on our Instagram, in our post today we look at defining "influencers" and investigate the power of a "micro-influencer". What does the word “influencer” mean to you? Do you picture someone of power? Do you think bikini-clad model? Do you think mum-of-three, with a side-hustle? It’s generally … Continue reading Influencers – A definition
I thought it was about time we looked at a social media channel that isn't Instagram! I thought I'd share three reasons why I love Twitter. I know, for some, Twitter doesn't get the best "wrap" but in my opinion and in my industry, it really is a go-to source. Relationships formed with people - … Continue reading Three things I love about Twitter
