Instagram Fact V Fiction

One of our offerings at Pursuit is social media management.

We pride ourselves on creating great content, that will engage and drive results for your business.

We also make sure we’re all over what’s fact and fiction when it comes to social media.

Below you’ll find some clarification about some of the myths that have been circulating about Instagram.

  1. Shadowbanning is a real thing…

Nope. FALSE. Instagram has stated, “it doesn’t hide people’s content for posting too many hashtags or taking other actions”. **

 

2. Instagram will “punish” your account if you don’t post at least once a day

What? I’m sorry, how does this even make sense? In Australia alone Instagram has 9,000,000 Monthly Active Australian Users (FB/ Instagram data)*. Trying to monitor all that data alone is a mammoth task.

Instagram is (and always has been) about quality over quantity.  

So think about your style and what your customers will want to engage with, remember you’re posting for THEM, not for yourself.

Suffice to say this one is also FALSE.

 

3. The old “Only 5%, 7%, 10% of my audience will see this post, please comment to ensure more people see this post” post!

Instagram reached out to users via Twitter to clear this one up. They said; “What shows up first in your feed is determined by what posts and accounts you engage with the most, as well as other contributing factors such as the timeliness of posts, how often you use Instagram, how many people you follow, etc.”**

So drops in engagement are due to content not anything behind the scenes.

 

There are dozens if not hundreds more that we could clarify – and new myths popping up every day.

If you’d like some advice regarding social media, give us a call. We’d love to have a chat and share some ideas on how we think this medium could work wonders for your business.

 

Photo by Katka Pavlickova on Unsplash
*= Source
**= Source

Thinking outside the box for success

If you’ve found this post via our Instagram, you’ll know that Pursuit Communications has been working with Generator Property Management for a number of years now.

Generator Property Management is the caretaker of the former Munmorah Power Station site on the NSW Central Coast.

Pursuit’s tasks include traditional PR services, issues management advice and services and general media /consultative advice.

The project has been an eye-opening experience and one that the Pursuit team has loved working on.

images-2

Through this project, we’ve been able to work with a team that are industry leaders and share our own expertise to achieve some pretty unreal results.

As an example; one of the last demolition activities saw the news story go NATIONAL. The video footage was provided to television stations in Sydney. The story was aired on all commercial television networks news bulletins the evening of the event. Exceeding our client’s goals.

Pursuit actively monitors the media across a variety of topics for our client so they’re more than aware of what’s happening in the media landscape within their industry.

If you’d like to have a chat about your business and how Pursuit can assist, shoot us an email.

We work within your budgets, tell you what’s achievable and create a plan to not only achieve your goals, but we work hard to exceed them!

Send us a message now. 

 

 

 

 

 

 

Image: Photo by Ian Schneider on Unsplash

Liking the new Instagram changes…

We’ve all had some time to digest the fact that Instagram has removed likes in what is being called a “test” across seven countries. 

In case you missed it, no longer will you be able to see how many times an image (that isn’t yours) has been liked or viewed that has been posted by someone else – unless you’re looking at Instagram on a desktop computer!

You’ll be able to see WHO has liked the post in some circumstances when people you follow like an image from an account you follow. 

The

I think this is a fabulous step from Instagram /Facebook. 

Why?

Because for many of us, (including yours truly) we’re guilty of focusing on the number of likes our content receives rather than the content itself.

Speaking of content – it’s all well and good to post the things we love but business accounts are about the customers and what *they* want. In short, post the aesthetically pleasing pictures on your personal accounts. 

I’m not saying that your business account should be a “hodge-podge” of images, but it should serve your followers well. 

Employ a local photographer for a day, have a plan of what sort of shots you want to get and then you’ll have social media content for at least a couple of months.

So, now that the number of likes has been removed, what will this mean for metrics? 

In short, nothing. 

Some influencers may argue with that point, but you’ll still have the data in the back-end, so in my opinion, it’s a moot point. 

While it’s been called a “test”, I don’t think we’ll see likes come back in the way they were.

My thoughts? In the future, I think Instagram will allow business accounts to see the numbers, perhaps not directly under the image but perhaps somewhere on the home screen.

Perhaps the whole issue is best summed up by this quote;

“Change the way you look at things and the things you look at change.” – Dyer.

 

Influencers – A definition

 

Following our fortnight of sharing Influencer statistics* on our Instagram, in our post today we look at defining “influencers” and investigate the power of a “micro-influencer”.
What does the word “influencer” mean to you? Do you picture someone of power? Do you think bikini-clad model? Do you think mum-of-three, with a side-hustle?
It’s generally defined as “A group of people (or person) with a high-following on social media or someone more relatable and approachable with a smaller following yet more engagement from their followers.”
On the surface it seems that an influencer’s following is the most important. However, while this does attract attention engagement is key to an influencers success. Marketers are now more focused on interaction between the influencer and their audience which is measured by likes, comments and the trust followers have.
Micro-Influencers often have a higher engagement with audience yet this is overlooked by brands wanting to pursue social-media campaigns. A micro-influencer is anyone with 10,000 to 50,000 followers on social media to the amount of engagement the influencer gets from that number. Usually a micro-influencers audience is quite niche and deeply connected.
Micro-Influencers can be found in any sector such as: health and wellness, food and cuisine, entrepreneurship and business, beauty and fashion etc. These influencers have already built this fan-base and established trust with their audience. They have established these relationships through their Instagram stories so if a brand’s story is shared by a particular influencer, their followers are usually willing to listen.
For this reason, Brands reach out to influencers and for brands to get the best ROI (return on Investment) on a campaign, it’s ideal to hire multiple micro-influencers to increase the reach for any given campaign. Yes, macro-influencers have more of following, yet micro-influencers have more of a niche audience so don’t be fouled by the number of followers.
These micro-influencers can be found through the brands own followers on its social media channels or searching specific hashtags, see what influencers are using hashtags that are relevant to YOUR business /product or service.
You’ll also want to explore, who is the influencer associated with and how engaging are their posts? Does the “creative” (image and caption) seem authentic? Engaging with these influencers and showing interest in their content is the best way to build a relationship with them, BEFORE you reach out to them and begin a discussion.
Speaking to these influencers to determine a mutually beneficial relationship sometimes yields the best result.  Negotiate what will work best for both parties, sometimes an influencer might take-over a brand’s Instagram for a period of time or perhaps share a number of posts over a set timeframe. As part of this the brand might send out product for the influencer to try out and take photos for their social media accounts or even they might create their own original content on their blog or Youtube account reviewing the product.
Sometimes a brand might not have the budget to work with a celebrity so micro-influencers are a great way to gain the benefit you need for your brand and watch it grow through social media.

If you’d like assistance in finding an influencer that’s the perfect fit for your business, contact us today. 

*Statistics provided by Planoly

Three things I love about Twitter

I thought it was about time we looked at a social media channel that isn’t Instagram!

I thought I’d share three reasons why I love Twitter. I know, for some, Twitter doesn’t get the best “wrap” but in my opinion and in my industry, it really is a go-to source.

  1. Relationships formed with people – I’ve made some great friends in RL via Twitter and some people I’m yet to meet. Twitter allows you (like other channels) to connect and voice an opinion. (I’ll come to this later). What I like about it is being able to find people who share a common interest and connect with them. Sure you can do this on other channels too, but for me, Twitter is one of the better places to do this.
  2. Following breaking news & trends – After switching on the radio when there’s a major breaking story, I’ll jump on Twitter straight away, enter a relevant hashtag and monitor the news. When searching for trends for our clients, I can see what their competitors are tweeting (if indeed they are on Twitter) and see how the conversation is tracking in any particular space.
  3. The opinions – Okay, so this has its good and bad aspects to it. Again, just like on any social media channel, you’ll have your “negative nellie” and unfortunately you’ll have trolls too. BUT this aside, being able to converse in a space with opinions  from right across the globe, really can open your eyes.

So, is Twitter for you? Well it all depends, what industry you’re in and ultimately what you’re hoping to achieve by joining Twitter.

If you’d like to see if Twitter is for you – select our WHICH SOCIAL MEDIA CHANNEL IS FOR ME package and we’ll provide insights as to where we believe you should focus your attention.