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Tag: Sydney Public Relations

14 lessons from 14 years in business

Fourteen lessons from fourteen years in business

December 15, 20221 Comment

I've been contemplating what to write to celebrate the milestone of 14 years in business.  I could write a version of an "Oscars Acceptance Speech", but where's the value in that? So here's my list of 14 things I've learned from 14 years in business (in no particular order).  Practice makes perfect - Rewriting and … Continue reading Fourteen lessons from fourteen years in business

Three Ways to get cut-through with the media

May 9, 2022Leave a comment

Are you thinking about engaging with the media?Here are three ways to get some cut-through… Send-outWe LOVE a creative send-out (and love the brainstorming process even more!) Why is a send-out such a good idea? Because even in these highly digital times, it allows your desired media contacts to EXPERIENCE your product first hand. So … Continue reading Three Ways to get cut-through with the media

What I did this Summer…

January 18, 2022January 18, 2022Leave a comment

This Summer I decided to *REALLY* try my best at a decent work /life balance... Is there such a thing??

Awards for everyone - on computer screen

Awards for everyone

October 6, 2021Leave a comment

As a PR professional, it's my job to know what's going on across a variety of sectors as they relate to my business and my clients. I love being able to dip in and out of different industries, learn from experts and then communicate that messaging to the public. I also love being able to … Continue reading Awards for everyone

“Freedom Day” Action List

September 27, 2021Leave a comment

As a small business operator, knowing that "Freedom Day" for NSW is rapidly approaching makes me very happy. Now more than ever, time is of the essence. So what am I doing now to work towards "Freedom Day"? In my list below I share the details and insights on how you can follow suit for … Continue reading “Freedom Day” Action List

Avoid these PR mistakes

Avoid these PR mistakes

June 9, 2021Leave a comment

If you've decided to DIY your public relations, you'll want to avoid making these three common PR mistakes Mistake 1: Writing a long-winded "media release" We get it, you're passionate about your business, your new service offering or the award you just won. But in this instance, the saying, "less is more" is something you … Continue reading Avoid these PR mistakes

Lessons from 2020

March 8, 2021March 7, 2021Leave a comment

In my 2019 post of the same title I thought that those 12 months were a real "teacher"... Boy, was I wrong! 2020 you sure as heck taught everyone a thing of two! Now that we're well and truly settled into 2021 here are some the lessons I've used from 2020 to succeed in the … Continue reading Lessons from 2020

The meaning of earned media exposure

August 31, 2020August 28, 2020Leave a comment

COVID has certainly played havoc with the media landscape. Magazine titles have been shut down, local radio and TV programs are now networked from other locations and newspapers have been shut down or moved their content online (often with a paywall). It's devastating on so many levels, the job losses, the loss of quality content … Continue reading The meaning of earned media exposure

Anatomy of a media release

August 10, 2020Leave a comment

I was recently asked on Twitter how easy it was to write a media release. It's never 100% easy, no matter how many times you've written a media release. Sure, it becomes EASIER, but it's never "EASY". In today's post I thought I'd give you a bit of an insight into some of the steps … Continue reading Anatomy of a media release

What you can learn from COVID’s biggest advertisers

June 16, 2020Leave a comment

Learning lessons from the biggest ad spenders in Australia during COVID-19

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