In my 2019 post of the same title I thought that those 12 months were a real "teacher"... Boy, was I wrong! 2020 you sure as heck taught everyone a thing of two! Now that we're well and truly settled into 2021 here are some the lessons I've used from 2020 to succeed in the … Continue reading Lessons from 2020
COVID has certainly played havoc with the media landscape. Magazine titles have been shut down, local radio and TV programs are now networked from other locations and newspapers have been shut down or moved their content online (often with a paywall). It's devastating on so many levels, the job losses, the loss of quality content … Continue reading The meaning of earned media exposure
I was recently asked on Twitter how easy it was to write a media release. It's never 100% easy, no matter how many times you've written a media release. Sure, it becomes EASIER, but it's never "EASY". In today's post I thought I'd give you a bit of an insight into some of the steps … Continue reading Anatomy of a media release
Learning lessons from the biggest ad spenders in Australia during COVID-19
The last few weeks I've been reaching out to a variety of media contacts across a variety of platforms. Aside from checking-in with these very valuable associates, I've been asking what stories they're currently working on and will be looking to create in the immediate future. So, why am I sharing this with you? Because … Continue reading What the media needs from you now!
As I've been progressing through the isolation period, one very important question has been front of mind for me. What's next? It's a question that can't be answered on many fronts, however, there are some aspects that CAN be answered. In the "Getting ahead of the curve" consulting service, there are many aspects that are … Continue reading Service highlight: Getting ahead of the curve – What to do in post Coronavirus world… NOW?
I've blogged in the past about the importance of saying "thank you" and whenever I meet a potential client (or an exisiting one) we discuss the importance of a variety of communications channels to get their message across to the public. In this time of COVID-19, NOW more than ever we need to communicate. Staying … Continue reading Now more than ever we need to communicate
It's little over a month until Christmas Day... You may be thinking, "What else can I do to capitalise on the Christmas rush?", or you may be thinking - "Eeep, I've left it too late, what can I do?" Never fear... we have three easy to achieve activities for you to get some cut-though before … Continue reading Three things you can do before Christmas
If you've found this post via our Instagram, you'll know that Pursuit Communications has been working with Generator Property Management for a number of years now. Generator Property Management is the caretaker of the former Munmorah Power Station site on the NSW Central Coast. Pursuit's tasks include traditional PR services, issues management advice and services … Continue reading Thinking outside the box for success
Never have truer words been written. This week's Small Business September offer is for a Blog Ideas Session and quite possibly one of my favourite things to do. Thinking about content for my clients is exciting, it gives me the opportunity to think creatively. "How can I position this message differently, to reach a unique … Continue reading “Words are free… It’s how you use them that may cost you”