On Monday – International Chocolate Milkshake Day in case you missed it – we asked around “What’s your favourite flavour milkshake?”

Chocolate? Caramel? Vanilla? Maybe the not so popular lime?

Most people seemed to choose either chocolate or vanilla.

Whatever your choice is, you can be sure that not everyone likes the same, which brings meaning to the saying “variety is the spice of life”.

When a PR agency is employed to contact media outlets on behalf of their clients, not every media outlet wants a “chocolate shake”.  Some want the milkshake with whipped cream, others without.  Simply put, with extra detail or without.

This is when a PR agency proves its true value.

As PR professionals, we work long and hard to develop relationships with these media outlets to understand what angle they want, how they want their information and how frequently.

So the next time you’re thinking about a milkshake think about what makes that milkshake so delicious.  PR can do the same for your business and make the media want to promote and generate buzz about what flavours you have on offer!