Why Milkshakes and PR are the same thing…

On Monday - International Chocolate Milkshake Day in case you missed it - we asked around “What’s your favourite flavour milkshake?” Chocolate? Caramel? Vanilla? Maybe the not so popular lime? Most people seemed to choose either chocolate or vanilla. Whatever your choice is, you can be sure that not everyone likes the same, which brings … Continue reading Why Milkshakes and PR are the same thing…

PR tip – The importance of knowing where to start

Public relations can be complicated at the best of times. Kknowing where to start with a PR campaign can be daunting to those unfamiliar with what's required. PR can also be mistaken for advertising (and vice-versa) to those who don't quite understand the difference. In this post we'll look at the difference between advertising and PR and … Continue reading PR tip – The importance of knowing where to start

Alan Jones V The PM – case study in issues management

There's been some discussion this morning regarding the interview that took place on Sydney's 2GB - 873 on the AM dial,  between its leading broadcaster Alan Jones and Australian Prime Minister, Julia Gillard. The interview commenced with Alan "ripping shreds" off the PM for running late.(Who hasn't been there?) Surely the production team would have been alerted … Continue reading Alan Jones V The PM – case study in issues management

Worthwhile reading for when you’re writing your next press release

I stumbled across this post by Joe Ciarallo on PRNewser this morning. At best this blog highlights one of the challenges faced by PR practitioners on a daily basis. That of being able to craft a document which not only stands out but captures the attention of the journalist and the essence of what is … Continue reading Worthwhile reading for when you’re writing your next press release