Leap Year Ideas for your business
So you're looking to get your business some media coverage... How do you do it when you don't have any news of your own? Here's two quick fire ways to get the media looking your way. Comment on exisiting media topics This comes with a caveat, don't comment on an issue that isn't related to … Continue reading How to make headlines – when you don’t have one!
I was asked for my thoughts on David Warner's press conference. You can read the article here.
"Perfection is not attainable, but if we chase perfection we can catch excellence." —Vince Lombardi Earlier this month I sat down and did some planning for my business. I looked at potential opportunities for my own business, opportunities for our current clients and planned a strategy to acquire new business, to help others achieve their … Continue reading Goals for 2017
Issues management, it's enough to make any manager feel ill. Below, we've shared some of our top tips for managing an issue when it arises. Rule 1 - Always have a plan. Get your team together and block out an entire day (yes, you'll need this long) to consider all possible scenarios that could go … Continue reading Issues Management 101
There was a great post earlier this week on Ragan's PR Daily Website which I'd like to share with you. While written somewhat tongue in cheek (IMHO) the list of "20 things PR clients should know" rings very true to me as a PR professional. Suggestions such as "Social media is more than Facebook and … Continue reading From a PR’s perspective
On Monday - International Chocolate Milkshake Day in case you missed it - we asked around “What’s your favourite flavour milkshake?” Chocolate? Caramel? Vanilla? Maybe the not so popular lime? Most people seemed to choose either chocolate or vanilla. Whatever your choice is, you can be sure that not everyone likes the same, which brings … Continue reading Why Milkshakes and PR are the same thing…
Public relations can be complicated at the best of times. Kknowing where to start with a PR campaign can be daunting to those unfamiliar with what's required. PR can also be mistaken for advertising (and vice-versa) to those who don't quite understand the difference. In this post we'll look at the difference between advertising and PR and … Continue reading PR tip – The importance of knowing where to start
There's been some discussion this morning regarding the interview that took place on Sydney's 2GB - 873 on the AM dial, between its leading broadcaster Alan Jones and Australian Prime Minister, Julia Gillard. The interview commenced with Alan "ripping shreds" off the PM for running late.(Who hasn't been there?) Surely the production team would have been alerted … Continue reading Alan Jones V The PM – case study in issues management
I stumbled across this post by Joe Ciarallo on PRNewser this morning. At best this blog highlights one of the challenges faced by PR practitioners on a daily basis. That of being able to craft a document which not only stands out but captures the attention of the journalist and the essence of what is … Continue reading Worthwhile reading for when you’re writing your next press release