COVID news media shrinks, so what's the next story for the media?
Over the coming days on Instagram we're sharing just some of the components of a media release that will get noticed! In coming up with this content, it reinforced to me what a multilayered "beast" the media release is. Beyond the content, which is arguably the most important element, there's so much more to a … Continue reading What makes a media release?
Ahhh Valentine's Day. There's no escaping it, if like us you believe everyday should be Valentine's Day, why not do something romantic every week of the year? (It may sound like a lot of work, but trust us on this one!) Here's how... Leave a note in your loved one's pocket or send them a … Continue reading Sharing the love
As The President's reign comes to an end, it seems apt to look at some of the social media tricks that Obama does well. Presenting a focused and clear message - Remember Hope? It's a one word slogan that created buzz and worked to build Obama's profile. Authenticity - Obama signs off social media posts, authored … Continue reading Obama’s social success
Instagram now has more than 500 million users, including 300 million daily active users. What this says is that while their subscriber base has now surpassed Twitter's, the number of active users is far less, so not as many people are actively posting / participating in using this channel. Tell us in the comments, do … Continue reading Instagram beats Twitter
A powerful video, which communicates so precisely and a great call to action at the end. What do you think? Let us know in the comments below.
Go on, have a look at your emoji's.... We'll wait here. How many of the emoji's are female? We're happy to wait again.... Yup, there are female emoji's BUT - they're stereotypes of "female" activity. With this in mind US brand -Always has created this advert. https://youtu.be/L3BjUvjOUMc What female emoji would you like to … Continue reading Look at your emoji’s…
In news just in, the TODAY Show (Channel 9) has re-branded their Mornings program - to TODAY EXTRA. What are your thoughts? Do you watch TODAY, Sunrise, ABC News Breakfast or catch-up with the team from Studio 10? Let us know in the comments below. Full story regarding the re-branding here.
I thought I'd share, for what it's worth, some thoughts on the much publicised and public brawl (or school-yard antics) of James Packer and David Gyngell in Sydney's Eastern Suburbs over the weekend. 1. Who's the winner in all of this? No one. News Limited is reported have forked out a small fortune for the images … Continue reading Thoughts on the Packer Vs Gyngell Bust-up
Today is face your fears day... I know a fair few people can't stand public speaking. As for me, well, that's what I LOVE to do - getting out there in front of people and communicating! There are certain things I can't stand though, silly things like slimey creatures (snakes and fish on the … Continue reading Face your fears day