Face your fears day

Today is face your fears day…

I know a fair few people can’t stand public speaking. As for me, well, that’s what I LOVE to do – getting out there in front of people and communicating!

 

There are certain things I can’t stand though, silly things like slimey creatures (snakes and fish on the end of a fishing line) and I’m not the best with heights either.

But for everyone’s fear, there’s someone who relishes in that particular environment.

So if your fear is public speaking or trying to figure out the best way to communicate a message – I’m more than happy to help, just click on the Contact Pursuit Communications tab at the top of the page.

Oh and if you’re any good with overcoming a fear of slimey things, let me know!

Why Milkshakes and PR are the same thing…

On Monday – International Chocolate Milkshake Day in case you missed it – we asked around “What’s your favourite flavour milkshake?”

Chocolate? Caramel? Vanilla? Maybe the not so popular lime?

Most people seemed to choose either chocolate or vanilla.

Whatever your choice is, you can be sure that not everyone likes the same, which brings meaning to the saying “variety is the spice of life”.

When a PR agency is employed to contact media outlets on behalf of their clients, not every media outlet wants a “chocolate shake”.  Some want the milkshake with whipped cream, others without.  Simply put, with extra detail or without.

This is when a PR agency proves its true value.

As PR professionals, we work long and hard to develop relationships with these media outlets to understand what angle they want, how they want their information and how frequently.

So the next time you’re thinking about a milkshake think about what makes that milkshake so delicious.  PR can do the same for your business and make the media want to promote and generate buzz about what flavours you have on offer!

PR tip – The importance of knowing where to start

Public relations can be complicated at the best of times. Kknowing where to start with a PR campaign can be daunting to those unfamiliar with what’s required. PR can also be mistaken for advertising (and vice-versa) to those who don’t quite understand the difference.

In this post we’ll look at the difference between advertising and PR and why, before you commence any marketing activity it is essential to know which method (or indeed a combination) will suit your business.

The main difference between advertising and PR is that, in simple terms advertising is a “paid for statement” where PR works to generate buzz (or “free publicity” if you will) through a variety of outlets.

Some would argue an advertisment (depending on the amount of money you have to spend and length of advertising time) has a longer shelf-life than that of a single press-release.

The differences are many – but used together advertising and PR has the potential to generate a significant buzz for your business.

Which is why as a business owner or someone in charge of marketing  you need to do your research first and investigate what your company needs.

Is it a story that needs to be told?

Do you need to promote a new shop-front opening?

Is it a sale that’s happening in a month?

Has your business reached a significant milestone?

For the above it can be argued that a PR campaign would suit examples one and three and advertising for two and four. In all four examples certainly a combination of PR and advertising could be even more effective.

Why?

An advertisement for a sale would certainly be better than trying to “pitch” a story to a journalist about sale, unless of course it’s about Marilyn Monroe’s dress!

Compared to a story about the business – that might involve an accomplishment, award nomination or donation to local community -which all “suits” PR angles.

It’s all about understanding what you want to say about your business and the best way to say it.

Within any comprehensive marketing campaign there should be allowances for both advertising AND PR. Most agencies will appreciate that not all budgets extend that far and should be able to provide some guidance or suggestions to get you started.

Pursuit Communications can help clarify your marketing business needs and point you in the right direction, so you know where to start!

To contact us use these details.

#PRBlogger love meet-up

Following the #PRBloggerlove tips this week a number of people on both sides of the “coin” said they’d love to meet with PR peeps & Bloggers.

I’ve started a poll here http://twtpoll.com/5uam9g so if you can show your interest it would be appreciated.

Otherwise post a message here and we’ll see what happens.

#PRBloggerlove tomorrow!

Hi everyone,

Tomorrow on Twitter the Pursuit Communications team will be encouraging our PR’s and Blogger followers to join in a discussion regarding the relationship between PR’s and Bloggers – #PRBloggerlove day.

So if you’re a PR and have a question you want answered by a blogger (or vice versa) – we’re hoping to facilitate this by opening up the communication channels to both parties. Our aim is that both parties understands each other – without the misconception of “being used”  (for both parties).

We encourage you to post your questions in advance here, as a response to this post, so we can start the day with some fantastic questions.

Please feel free to RT a link to this post, email it to your blogger / PR friends to spread the word.

Worthwhile reading for when you’re writing your next press release

I stumbled across this post by Joe Ciarallo on PRNewser this morning.

The most overused press release buzzwords (updated)

At best this blog highlights one of the challenges faced by PR practitioners on a daily basis.

That of being able to craft a document which not only stands out but captures the attention of the journalist and the essence of what is being “sold”.

Here’s my three top tips:

  • I read the most recent press release I’ve sent on behalf of a client before beginning a new one – this way I know what words to include / exclude, style, tone etc
  • I always have a minimum of two others read over any document that is to be sent (with the exception of some emails)
  • I always have a thesaurus handy – both online and on my desk

I’d be interested in your practices as to how to overcome the challenges associated with crafting a press release.