I stumbled across this post by Joe Ciarallo on PRNewser this morning.
The most overused press release buzzwords (updated)
At best this blog highlights one of the challenges faced by PR practitioners on a daily basis.
That of being able to craft a document which not only stands out but captures the attention of the journalist and the essence of what is being “sold”.
Here’s my three top tips:
- I read the most recent press release I’ve sent on behalf of a client before beginning a new one – this way I know what words to include / exclude, style, tone etc
- I always have a minimum of two others read over any document that is to be sent (with the exception of some emails)
- I always have a thesaurus handy – both online and on my desk
I’d be interested in your practices as to how to overcome the challenges associated with crafting a press release.