Over the coming days on Instagram we're sharing just some of the components of a media release that will get noticed! In coming up with this content, it reinforced to me what a multilayered "beast" the media release is. Beyond the content, which is arguably the most important element, there's so much more to a … Continue reading What makes a media release?
Goodbye, Farewell, Amen
For those of you who can recall, you'll know that our blog title comes from the final episode of M*A*S*H. Saying goodbye is never easy and for many of us so signing off at the end of an email. Your email signature should have links to your social media pages (if you need help establishing … Continue reading Goodbye, Farewell, Amen
Worthwhile reading for when you’re writing your next press release
I stumbled across this post by Joe Ciarallo on PRNewser this morning. At best this blog highlights one of the challenges faced by PR practitioners on a daily basis. That of being able to craft a document which not only stands out but captures the attention of the journalist and the essence of what is … Continue reading Worthwhile reading for when you’re writing your next press release