Wrap-up from our press release basics

 

For those who aren’t “playing along” on Instagram, here’s what we have shared in terms of making your media release stand out!

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  • Have a template and keep it consistent
  • Keep your contact details current
  • Have the release in a format that suits the audience (editable word doc via email, PDF for your website)
  • A readable font – so important, please avoid using comic sans!
  • Include your logo
  • Have a strong headline
  • Have a summary of your release in your emails when sending
  • Check your website links in the release all work
  • Have someone proof-read your media release
  • Don’t use industry jargon if you can avoid it
  • Have confidence in your topic area, and ensure your spokesperson is across everything that’s in your media release

 

There is MUCH more that could be added to this list, to create a stand out media release and I’d love to share these details with you.

CLICK here to book a FREE 10 minute consult either via SKYPE, Facetime, or if you’re on the Coast face-to-face.

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-Brooke

 

Worthwhile reading for when you’re writing your next press release

I stumbled across this post by Joe Ciarallo on PRNewser this morning.

The most overused press release buzzwords (updated)

At best this blog highlights one of the challenges faced by PR practitioners on a daily basis.

That of being able to craft a document which not only stands out but captures the attention of the journalist and the essence of what is being “sold”.

Here’s my three top tips:

  • I read the most recent press release I’ve sent on behalf of a client before beginning a new one – this way I know what words to include / exclude, style, tone etc
  • I always have a minimum of two others read over any document that is to be sent (with the exception of some emails)
  • I always have a thesaurus handy – both online and on my desk

I’d be interested in your practices as to how to overcome the challenges associated with crafting a press release.