It’s little over a month until Christmas Day… You may be thinking, “What else can I do to capitalise on the Christmas rush?”, or you may be thinking – “Eeep, I’ve left it too late, what can I do?”
Never fear… we have three easy to achieve activities for you to get some cut-though before the big day!
ONE: Thank your customers for their patronage this year. If you’re an online store, send a discount code to your email database as a token of gratitude.
Keep your message festive, short, sharp and ensure you include any terms and conditions with your discount code. Now is NOT the time you want to get caught up in any legal matters.
TWO: If you have a bricks and mortar store, have candy canes at reception or at the service counter for your customers. You may also want to reward your customers who visit in December with complimentary services or bonus items.
THREE: Keep in mind people’s budgets. If you’re noticing a lack in sales, don’t panic. Remember there’s always the January sales period, start thinking about what discounts you can offer (now’s a good time to get a head start on stocktake).
If sales are exceeding expectations, why not tell your local press? Get the word out there about what you’ve achieved.
BONUS: Why not offer a percentage of profits to farmers in need or a local charity? You’ll be able to promote your donation once you’ve finalised the total. Think about a cause that’s close to your heart and get started now.