One of our offerings at Pursuit is social media management.
We pride ourselves on creating great content, that will engage and drive results for your business.
We also make sure we’re all over what’s fact and fiction when it comes to social media.
Below you’ll find some clarification about some of the myths that have been circulating about Instagram.
- Shadowbanning is a real thing…
Nope. FALSE. Instagram has stated, “it doesn’t hide people’s content for posting too many hashtags or taking other actions”. **
2. Instagram will “punish” your account if you don’t post at least once a day
What? I’m sorry, how does this even make sense? In Australia alone Instagram has 9,000,000 Monthly Active Australian Users (FB/ Instagram data)*. Trying to monitor all that data alone is a mammoth task.
Instagram is (and always has been) about quality over quantity.
So think about your style and what your customers will want to engage with, remember you’re posting for THEM, not for yourself.
Suffice to say this one is also FALSE.
3. The old “Only 5%, 7%, 10% of my audience will see this post, please comment to ensure more people see this post” post!
Instagram reached out to users via Twitter to clear this one up. They said; “What shows up first in your feed is determined by what posts and accounts you engage with the most, as well as other contributing factors such as the timeliness of posts, how often you use Instagram, how many people you follow, etc.”**
So drops in engagement are due to content not anything behind the scenes.
There are dozens if not hundreds more that we could clarify – and new myths popping up every day.
If you’d like some advice regarding social media, give us a call. We’d love to have a chat and share some ideas on how we think this medium could work wonders for your business.