An insight into a morning for PR professional - Brooke Simmons
Tag: Sydney business
What you can learn from COVID’s biggest advertisers
Learning lessons from the biggest ad spenders in Australia during COVID-19
COVID media coverage shrinks so what’s the story now?
COVID news media shrinks, so what's the next story for the media?
Three things you can do before Christmas
It's little over a month until Christmas Day... You may be thinking, "What else can I do to capitalise on the Christmas rush?", or you may be thinking - "Eeep, I've left it too late, what can I do?" Never fear... we have three easy to achieve activities for you to get some cut-though before … Continue reading Three things you can do before Christmas
The differences between PR and Marketing
Our intern Jordyn takes a look at the differences between Public Relations and Marketing in this week's blog post. This is a common question that often arises and to put it simply, an answer that comes with multiple layers, therefore deserving a better explanation. Public relations holds various definitions, however, it could be referred to … Continue reading The differences between PR and Marketing
Instagram Developments
Instagram is Testing a New, Simpler Way to React to Stories I’m sure we’ve all jumped on the bandwagon of reacting to friends posts and messages via an emoji on Facebook which launched in 2016. Well, Instragam is trialing just that through "stories". As us Instagram users already know, the option to comment on a … Continue reading Instagram Developments
Productivity tips
Over on the Pursuit Communications Instagram account recently I shared tips on how I stay productive. (LINK) Don't let the "E-mail Monster" control your day I prioritise emails - with categories /importance /urgency. 📧 It keeps me on track (most of the time!) and the “email anxiety” levels to a minimum. I use different tags and then … Continue reading Productivity tips
Branding Basics
Recently we offered our tips on branding basics via our Instagram account Here's a breakdown of the tips we shared. Don’t paint yourself into a corner - choose a name and colour scheme that will allow you to grow! Research online and check if anyone has registered any of your shortlisted business names. Look at … Continue reading Branding Basics
Guest blog interview: Sandy Cummins
Today's Guest blog interview is with a past client of Pursuit's - Sandy Cummins. We worked with Sandy and her team when they launched a business in the beautiful Daylesford region of Victoria, Australia. We've stayed in contact over the years and I was thrilled to have Sandy's contribution towards our guest blog series. So, … Continue reading Guest blog interview: Sandy Cummins
Not a cookie cutter approach
I was talking to a potential client recently and mentioned that Pursuit's core value is that Pursuit doesn't offer a "cookie cutter approach" service agency. (I have noticed the irony that every time I mention this to a potential client, it's the only element that is a "cookie cutter" approach!) This value was the very reason … Continue reading Not a cookie cutter approach