Three things you can do before Christmas

It’s little over a month until Christmas Day… You may be thinking, “What else can I do to capitalise on the Christmas rush?”, or you may be thinking – “Eeep, I’ve left it too late, what can I do?”

Never fear… we have three easy to achieve activities for you to get some cut-though before the big day!

ONE: Thank your customers for their patronage this year. If you’re an online store, send a discount code to your email database as a token of gratitude.

Keep your message festive, short, sharp and ensure you include any terms and conditions with your discount code. Now is NOT the time you want to get caught up in any legal matters.

TWO: If you have a bricks and mortar store, have candy canes at reception or at the service counter for your customers. You may also want to reward your customers who visit in December with complimentary services or bonus items.

THREE: Keep in mind people’s budgets. If you’re noticing a lack in sales, don’t panic. Remember there’s always the January sales period, start thinking about what discounts you can offer (now’s a good time to get a head start on stocktake).

If sales are exceeding expectations, why not tell your local press? Get the word out there about what you’ve achieved.

BONUS: Why not offer a percentage of profits to farmers in need or a local charity? You’ll be able to promote your donation once you’ve finalised the total. Think about a cause that’s close to your heart and get started now.

Why I might switch to a Google phone

Last week Google released their PIXEL phone. I’ve been reading various blogs about the benefits of the phone.

While THIS BLOG is specifically targeting PR professionals, the reasons for switching to a Pixel could be applied to anyone really.

I really like the idea of being able to search specifically for photos and while you can do this (in limited capacity) with the iPhone, it would appear on the surface that the Pixel takes searching to the next level. (Shouldn’t be a surprise coming from Google).

What features would you like from a mobile device?

-Brooke

 

Issues Management 101

Issues management, it’s enough to make any manager feel ill. Below, we’ve shared some of our top tips for managing an issue when it arises.

Rule 1 – Always have a plan. Get your team together and block out an entire day (yes, you’ll need this long) to consider all possible scenarios that could go wrong at your business. Then come up with a plan for these scenarios. You’ll find that at its core, you’ll have the same basic methodology, it’s simply the messaging or communication that will change. (We can help with that!)

Rule 2- Ensure everyone – yes EVERYONE knows what these plans are, when a new employee starts, induct them with some training which includes issues management. Sure they may never be directly involved, but, preparation is the key.

Rule 3- Update, Update, Update – Every 6-12 months, refresh these plans. Staff may move on, systems may change. Keep it current.

Rule 4 – If it’s related to social media employ the KISS technique. There’s no need to go over the top on social media, be authentic, short and to the point. (for more on social media no-no’s read this)

Rule 5 – Remember we can assist with your issues management planning and management. Contact us today.