Australia has seen it all this Summer and there’s more on the way! We’ve had everything from Destructive fires, devastating floods, Australia really is the country of extremes and being prepared in a crisis is critical for any business of any size.
In this post, we share our tips so you can take steps NOW so you’re well armed should you face a crisis.
Communication is key even before you start any of our suggestions. Communicate with the office what will be undertaken and that updates will be provided as is necessary.
PLANNING is critical.
You may have to put aside a day to brainstorm and work out who in the office will be responsible for what tasks.
If you’re a solopreneur make a timeline of what steps will be done when. (If you’re in a team this should be included as part of your plan too!)
Think about who will need to be contacted IMMEDIATELY should a crisis or issue occur, then think about the way this will be communicated. You’ll also want to include in your timeline preparation for power-outages (back-up power supply) or damage to equipment and where back-up equipment can be sourced quickly. Think about stock levels what will need to be done with any stock that’s damaged. Think of all eventualities and make sure someone is responsible for an action from start to finish.
You’ll also want to have draft communications to customers, suppliers and staff drafted for a variety of scenarios. Include in this communication copies of out-of-office messages for employees to use, so messaging is consistent across the company. Include in your out-of-office messages how long you expect to be out of action and best contact details for urgent queries.
Finally, but importantly, keep your social media pages updated. You’ll want to have draft posts created for your social accounts too. Again, let your followers know how long you expect to be unavailable and a generic contact address that should be administered by an executive who is able to respond quickly to customers /followers queries.
These are just *some* of the components of being prepared in a crisis or emergency situation.
In light of the Corona Virus – here are some EXTRA tips;
*Be transparent at all times – let the public know WHEN the next update will be in terms of communications
*Save media releases online for ease of reference for media and general public
*Health of employees and public must be a priority, follow recommendations from local and Federal Governments
*Ensure best contact details for media contact /PR agency are visible on your website
If you’d like Pursuit Communications to assist your business with creating a crisis or emergency plan, contact us today to organise a meeting.