So you’re looking to get your business some media coverage… How do you do it when you don’t have any news of your own?
Here’s two quick fire ways to get the media looking your way.
- Comment on exisiting media topics
This comes with a caveat, don’t comment on an issue that isn’t related to your business, or you have no expertise in the area. If however, you have the appropriate qualifications to comment then make some dot points, and think about what exactly it is you’d like to contribute to the conversation.
Before you do anything, re-read your dot points, run these past your marketing team / Directors /Supervisors etc and ensure they’re on-message for your business /brand.
2. Repurpose exisiting content
Do you have research that could be shared via podcast? Look for industry related podcasts and email the presenters /producers.
Have you hosted a webinar? Perhaps the content for that could be turned into an e-book. Then create a media release about this e-book. Too easy!
If you’d like ideas for your business to secure the media exposure it deserves, contact us today.