As I've been progressing through the isolation period, one very important question has been front of mind for me. What's next? It's a question that can't be answered on many fronts, however, there are some aspects that CAN be answered. In the "Getting ahead of the curve" consulting service, there are many aspects that are … Continue reading Service highlight: Getting ahead of the curve – What to do in post Coronavirus world… NOW?
It’s a hectic time of year, there are functions to attend, end of year reports to be completed not to mention all of your personal commitments. What's the best way to get ahead in 2019? Read on... We’ve made a list why taking advantage of our new year offer from Pursuit will give you and your … Continue reading How to PR in 2019
Our intern Jordyn takes a look at the differences between Public Relations and Marketing in this week's blog post. This is a common question that often arises and to put it simply, an answer that comes with multiple layers, therefore deserving a better explanation. Public relations holds various definitions, however, it could be referred to … Continue reading The differences between PR and Marketing
So you're looking to get your business some media coverage... How do you do it when you don't have any news of your own? Here's two quick fire ways to get the media looking your way. Comment on exisiting media topics This comes with a caveat, don't comment on an issue that isn't related to … Continue reading How to make headlines – when you don’t have one!
Recently I contributed my thoughts to a piece on Video Marketing and Social Media in 2017. As I see it, video MUST be a part of your social media and general marketing activities. If only for the higher levels of engagement it offers. As the article points out "A study of Australian users revealed that … Continue reading Video marketing in 2017
This week on our INSTAGRAM (link opens new tab!) account I've been highlighting the critical elements of Public Relations in 2017. The Public Relations Institute of Australia (PRIA) defines Public Relations (PR) as: "the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics. It's … Continue reading What is Public Relations – a 2017 definition
If you've joined me over on Instagram you would have seen my three tips for taking your Instagram account to the next level. Here's a wrap-up of what I covered. ROCK your biography. This is your chance to highlight what it is you do. Use strong words and make sure the link drives traffic to … Continue reading Three tips to take your Instagram account to the next level
Most of us will have been in the situation where we've met someone, a potential client or colleague even family or friends at a location that just isn't right. Remember how that made you feel? That's why, whenever I ask to meet someone I always like to meet somewhere where the service is nothing short … Continue reading Why *where* you meet is as important as who you’re meeting
If you didn't see yesterday afternoon's FriYAY chat over on Instagram never fear, I'll be hosting another FRIYAY chat on the 28th at 5.00 PM! Here's a summary of what you missed from yesterday. PURSUIT LAUNCHES ONLINE OFFERINGS! That's right, here on this very website I've now listed 11, yes 11, different services for you … Continue reading Wrap-up of my FriYAY Instagram LIVE session
I've been thinking about the best way to highlight the way public relations (PR) & social media works in the world, is to talk to those who use it / work in the industry / study it and employ ME to assist their business with their PR and social media goals. So, over the coming … Continue reading Insights into public relations