How to PR in 2019

It’s a hectic time of year, there are functions to attend, end of year reports to be completed not to mention all of your personal commitments. What’s the best way to get ahead in 2019? Read on… 
We’ve made a list why taking advantage of our new year offer from Pursuit will give you and your business the edge in 2019. 

  • We will create a tailored pitch for your business. It will be completed by PR professionals. All you have to do is provide some details as to what you would like Pursuit to promote to our extensive list of relevant media contacts.
  • Pursuit will enhance your business profile with these contacts 
  • It will give you the chance to receive one-on-one advice from the Pursuit team to improve your PR communications strategy
  • Pursuit will help your business gain media coverage, reach your target audience with a great platform to generate sales
    Overall, Pursuit will give your business that much needed and desired head start in the New Year.

NOW is the time to inspire your audience as to WHY they should engage with your business in 2019 and beyond and Pursuit Communications will help with just that.

Public Relations can make a huge contribution to the success of your business, so teaming with Pursuit in the lead up to the new year is the most cost-effective way to market your business. 

Let Pursuit generate the media attention and brand recognition your business deserves 2019. 

 

New Year package details

 

The differences between PR and Marketing

Our intern Jordyn takes a look at the differences between Public Relations and Marketing in this week’s blog post.

PR V Marketing

Public Relations V Marketing

This is a common question that often arises and to put it simply, an answer that comes with multiple layers, therefore deserving a better explanation.

Public relations holds various definitions, however, it could be referred to as “deepening the connection an entity has with people who matter most to the businesses success”. In other words, PR is all about establishing, growing and maintaining reputation. Marketing, on the other hand, to put it bluntly, is about ‘’selling stuff’’.  

That said, there will always be crossover within public relations and marketing. Marketers still place importance on reputation while PR people are also interested in selling stuff. However, some marketers will still put sales ahead of reputation just as a portion of PR people will put reputation ahead of sales.

By way of comparison, the corporate communication side of PR tends to be more long-term in nature and more focused on building relationships with businesses. This might include functions for managing issues, communication corporate initiatives and building relationships with stakeholders. Importantly, there is always likely to be corporate and marketing crossover communication activities.

To generalise the two, marketers prefer pushing one-way promotional messages directly to consumers whereas, PR people prefer sparking conversation through a two-way engagement directly to consumers as well as third-party influencers.

All that aside, marketers will often hire PR people to add value to a campaign but in some organisations, PR will lead the way.

 

 

The inspiration for this post came from: 
https://www.smartcompany.com.au/marketing/the-differences-between-pr-and-marketing/?utm_campaign=SUS&utm_medium=email&utm_source=newsletter

 

How to make headlines – when you don’t have one!

So you’re looking to get your business some media coverage… How do you do it when you don’t have any news of your own?

Here’s two quick fire ways to get the media looking your way.

  1. Comment on exisiting media topics

This comes with a caveat, don’t comment on an issue that isn’t related to your business, or you have no expertise in the area. If however, you have the appropriate qualifications to comment then make some dot points, and think about what exactly it is you’d like to contribute to the conversation.

Before you do anything, re-read your dot points, run these past your marketing team / Directors /Supervisors etc and ensure they’re on-message for your business /brand.

2. Repurpose exisiting content

Do you have research that could be shared via podcast? Look for industry related podcasts and email the presenters /producers.

Have you hosted a webinar? Perhaps the content for that could be turned into an e-book.  Then create a media release about this e-book. Too easy!

If you’d like ideas for your business to secure the media exposure it deserves, contact us today.

Video marketing in 2017

Recently I contributed my thoughts to a piece on Video Marketing and Social Media in 2017.

As I see it, video MUST be a part of your social media and general marketing activities. If only for the higher levels of engagement it offers.

As the article points out “A study of Australian users revealed that social media users watch 51 minutes of video content every day.”

If you’d like to read more about my thoughts CLICK HERE. 

To discuss how video marketing can help you business, contact Pursuit Communications today, for an obligation free consultation.

What is Public Relations – a 2017 definition

This week on our INSTAGRAM (link opens new tab!) account I’ve been highlighting the critical elements of Public Relations in 2017.

The Public Relations Institute of Australia (PRIA) defines Public Relations (PR) as: “the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organisation (or individual) and its (or their) publics. It’s the key to effective communication in all sectors of business, government, academic and not-for-profit.” 

How does that translate into simple terms in 2017?

It’s the art of communicating.

Yes, I believe there is an art to communicating and getting your message across.

A “good” PR practitioner knows who (how to drill down to your audience) to target, where (which outlets) to target, when (when is the best time to reach these media outlets and when is the best time for placement) to target your message.

Given the ever-increasing dominance of social media, messages can and must be shared across these channels as part of a comprehensive and effective PR campaign.

There’s no argument that the media landscape is incredibly “noisy”, in that through channels such as Facebook, Instagram, Twitter, and Snapchat (to name a few) having your share of voice is becoming more difficult.

That being said, there IS a way to get your product or service seen by your ideal customers. Talk to the experts (that’s the Pursuit Communications team!) about how we can create a tailored service to meet and achieve your goals.

For as little as $75 you can have a consultation (link opens new tab!) with me, Brooke Simmons, to explore what options will best deliver results for your business.

BONUS:: BOOK a session now (we’ll talk over Skype or Facetime or over coffee if you’re between Newcastle & Sydney) and I’ll provide a FREE 10-minute social media makeover (or beginners tips if you’re just starting). Valid until 1/6/2017.

Three tips to take your Instagram account to the next level

If you’ve joined me over on Instagram you would have seen my three tips for taking your Instagram account to the next level. 

Here’s a wrap-up of what I covered.

  1. ROCK your biography. This is your chance to highlight what it is you do. Use strong words and make sure the link drives traffic to your product or service AND you’ve referred to it in your most recent post.
  2. Style your posts. Check out our feed as an example.  Keep it consistent, don’t make it too hard to replicate (remember you’re going to be using this style day-in and day-out!) and make sure it’s easy on the eye. No harsh colours or hard to read fonts. 
  3. Use other apps to UP your game. There are so many apps out there to make the most of your images. My current favourite app? Adobe Spark. It takes your images to the next level! 

 

If you like these tips and you’re trying to decide which channel best suits you sign up to the “Which Social Media Channel is for Me” service. Alternatively, if you’re looking for more direction on Instagram or Facebook why not sign up to our Social Media Audit. 

 

Why *where* you meet is as important as who you’re meeting

Most of us will have been in the situation where we’ve met someone, a potential client or colleague even family or friends at a location that just isn’t right.

Remember how that made you feel?

That’s why, whenever I ask to meet someone I always like to meet somewhere where the service is nothing short of A+, the variety of food and beverages can cater to whatever situation, so coffees in the morning that can extend to morning tea or even lunch if I need to spend longer with a client and the venue *must* be in a central location that’s easy to access for everyone.

Recently, I had a meeting in the city and told my followers via Instagram Stories that the location was one of my all time favourite locations to meet when I’m in the city.

Why is this location one of my favourites?

Beyond the reasons listed above; there’s a WOW factor, the subtle lounge music that’s playing softly in the background, the ease of parking or access via public transport and the fact that it’s in a location that’s easily recognisable, even if you aren’t overly familiar with the CBD, you can find this place in an instant!

Now, before you’ve even met with a potential client or whoever it is you’re meeting, remember you want them to feel at ease and confident they can reach the meeting destination without any difficulties.

So where you meet, is as important as who you’re meeting.

Tell me, where do you like to meet?

Do you want to know my preferred meeting places?  

Fill in the form below and I’ll email you my list of top places to meet in Australia.

Wrap-up of my FriYAY Instagram LIVE session

If you didn’t see yesterday afternoon’s FriYAY chat over on Instagram never fear, I’ll be hosting another FRIYAY chat on the 28th at 5.00 PM!

Here’s a summary of what you missed from yesterday.

PURSUIT LAUNCHES ONLINE OFFERINGS!
That’s right, here on this very website I’ve now listed 11, yes 11, different services for you to choose online and book.

If you’ve been asked to improve the awareness of your company’s brand, build a social channel or you’re looking for an engaging speaker, there’s something there for you!

Click here to see the offerings, book a session and see how your business can benefit.

Blogs / podcasts:

Next up I covered just some of the podcasts and blogs I listened to or read this week.
*I’m purchasing Mark Schaefer’s book KNOWN after listening to his talk from #SMMW17. It had that much of an impact on me. I shared my key takeaway points about his presentation.

* Guy Kawasaki is an evangelist who also spoke at SMMW17, if you can listen to any of his previous talks I highly recommend it.

*The podcast regarding Instagram advertising is from Social Media Examiner – featuring Jenn’s Trends.

General news:

Finally, I covered three hot topics
*See my post on the Pursuit Facebook page about Mindy Kaling’s non-brand advertisement. I think it’s a winner.
*475 Visas and PR and marketing space, I shared my thoughts on this topic.
*LOGIES Weekend! Watch out #Melbourne I talked about who might nab the TV WEEK Gold Logie.

That’s a wrap – have a great weekend!
See you all next week at 5 PM FRIDAY on INSTAGRAM

Insights into public relations

I’ve been thinking about the best way to highlight the way public relations (PR) & social media works in the world, is to talk to those who use it / work in the industry / study it and employ ME to assist their business with their PR and social media goals.

So, over the coming weeks, I’ll be sharing some insights from some of those in my networks to show YOU how PR and social media works.

If there’s a question you’d like me to address, please pop it in the comments below.

I’d love to answer your questions, or have one of our guest bloggers answer it for you!

Creative Lady!

It’s been a week of “ticking things off”.
Firstly, I launched my FREE 15 Minute sessions – click HERE for more details on this.

Today, I’m excited to share that my listing on Creative Lady is now live. I’m joined by 100’s of other creative ladies around the world, all willing and ready to help YOU get your projects done.

Check out my listing and the Creative Lady website HERE

What have you achieved this week?