Earlier this month a report was released into the numbers relating to businesses and organisations that advertised during initial and lock-down stage of COVID-19.
It’s not surprising to read that Government campaigns topped ad spend growth, up 67% in April.
Given the need to inform the community through adverts such as this one, the Government definitely needed to be “seen” and visible across a variety of platforms.
What may surprise you is the number of automotive adverts.
Why?
At a time when we were asked to stay at home, only go out for essential services, why would this industry continue its advertising spend?
There are a number of reasons but one of the most important, is to remain top of mind with customers for the impending “recovery” stage.
The need to get to work safely, avoiding public transport and looking further ahead, the ability to travel within the state are just some of the reasons why the automotive industry was right to continue their advertising during COVID 19.
So, what can you learn from these advertisers?
- Staying front of mind is CRITICAL
- If you’re in a position of influence, educate and inform your community as soon as possible. Make this easy to understand and digest
- A well thought out campaign will return dividends in the long run. Advertising should be a part of the campaign, it should also include PR, social media and creative marketing solutions.
If you’d like to explore PR options for your business, contact us today for an obligation free chat.