If you've decided to DIY your public relations, you'll want to avoid making these three common PR mistakes Mistake 1: Writing a long-winded "media release" We get it, you're passionate about your business, your new service offering or the award you just won. But in this instance, the saying, "less is more" is something you … Continue reading Avoid these PR mistakes
In my 2019 post of the same title I thought that those 12 months were a real "teacher"... Boy, was I wrong! 2020 you sure as heck taught everyone a thing of two! Now that we're well and truly settled into 2021 here are some the lessons I've used from 2020 to succeed in the … Continue reading Lessons from 2020
An insight into a morning for PR professional - Brooke Simmons
Learning lessons from the biggest ad spenders in Australia during COVID-19
COVID news media shrinks, so what's the next story for the media?
I'm writing this on a Sunday morning leading up to Christmas - thinking about everything this year has taught me. What a teacher of the year 2019 has been for me. 2019 was very much the year of priorities - and the major priority for me this year was my health. I heard a podcast … Continue reading The lessons from 2019
Whether you're in the car, commuting to work on the train or bus or hitting the gym and need some distraction, Podcasts are a fabulous way to be entertained, informed and educated. Below I've shared my list of my favourite podcasts (in no particular order!) The Squiz - These girls are my WAKE-UP crew. After … Continue reading Podcasts: What I’m currently listening to
As we look for a new Intern (click here more details about applying!), we've asked Jordyn Rankin our most recent Intern, to reflect on her experience. So Jordyn, what did you expect from your internship & what was the reality of your internship experience? I honestly didn’t know what to expect from interning with … Continue reading An intern’s perspective
As event organisers, we're in a good position to offer our opinion as to the "do's" and "don'ts" of Christmas party behaviour! It’s been a long year for the business and now it’s time to organise that well deserved Christmas party and celebrate the team's successes. While this is still a celebration, it is still … Continue reading Top tips for WHAT TO DO at work Christmas parties
I was asked for my thoughts on David Warner's press conference. You can read the article here.