Learning lessons from the biggest ad spenders in Australia during COVID-19
We read an article today that really opened our eyes to the benefits of pay per click advertising. Now, before we get much further, we do believe that any activity MUST have a "share" across advertising, PR and marketing. To maximise the most out of your message, it makes sense to have a comprehensive campaign. So, … Continue reading Pay Per Click – Is it worth it?
Now change the way you think about it. #MotivationalMonday
Public relations can be complicated at the best of times. Kknowing where to start with a PR campaign can be daunting to those unfamiliar with what's required. PR can also be mistaken for advertising (and vice-versa) to those who don't quite understand the difference. In this post we'll look at the difference between advertising and PR and … Continue reading PR tip – The importance of knowing where to start