The differences between PR and Marketing

Our intern Jordyn takes a look at the differences between Public Relations and Marketing in this week’s blog post.

PR V Marketing

Public Relations V Marketing

This is a common question that often arises and to put it simply, an answer that comes with multiple layers, therefore deserving a better explanation.

Public relations holds various definitions, however, it could be referred to as “deepening the connection an entity has with people who matter most to the businesses success”. In other words, PR is all about establishing, growing and maintaining reputation. Marketing, on the other hand, to put it bluntly, is about ‘’selling stuff’’.  

That said, there will always be crossover within public relations and marketing. Marketers still place importance on reputation while PR people are also interested in selling stuff. However, some marketers will still put sales ahead of reputation just as a portion of PR people will put reputation ahead of sales.

By way of comparison, the corporate communication side of PR tends to be more long-term in nature and more focused on building relationships with businesses. This might include functions for managing issues, communication corporate initiatives and building relationships with stakeholders. Importantly, there is always likely to be corporate and marketing crossover communication activities.

To generalise the two, marketers prefer pushing one-way promotional messages directly to consumers whereas, PR people prefer sparking conversation through a two-way engagement directly to consumers as well as third-party influencers.

All that aside, marketers will often hire PR people to add value to a campaign but in some organisations, PR will lead the way.

 

 

The inspiration for this post came from: 
https://www.smartcompany.com.au/marketing/the-differences-between-pr-and-marketing/?utm_campaign=SUS&utm_medium=email&utm_source=newsletter

 

Branding Basics

Recently we offered our tips on branding basics via our Instagram account

Here’s a breakdown of the tips we shared.

  1. Don’t paint yourself into a corner – choose a name and colour scheme that will allow you to grow!

    Research online and check if anyone has registered any of your shortlisted business names.
    Look at different colour schemes of other businesses online and see how it might work for your business.

  2. Do your research into branding and #ip (intellectual property) legal obligations. 📝
    Speak to industry experts about your obligations and rights in relation to branding. 🖊
    By taking these steps you’re well on the path to MAKING IT HAPPEN!
  3. EXPERIMENT! 🌈
    Hold a focus group with close family and friends.
    📝
    Get their thoughts on logos, tag-lines and your short list of brand names.
    🙏🏻
    Take the feedback into consideration and use this to move forward.
    If you’re able, try and ask potential customers.
  4. Whatever you decide for your branding, make sure there’s an obvious synergy between it and your business. 💬
    You don’t want to spend time explaining your branding name or choices when you could be working on securing new opportunities!
  5. Think of your brand as a person – Blonde 👱🏼‍♀️brunette or👨🏽 older👴🏻?? 👲🏾👳🏾👩🏻‍🎤👨🏼‍🍳
    Who would purchase from you?
    What’s their job title, their family situation? Additionally, think about the future and the implications of selling a business and handing your name over to someone else.
  6. Once you’ve chosen a name, colour scheme and have a #branding guideline document (if you don’t have one of these we have some fabulous contacts who can help!) you’re on the way to building your business! 🖊
    But where to next??
    🙋🏼
    That’s where a public relations campaign will help generate awareness of your business, your products and/or services. 📌
  7. Make sure your workspace reflects your values. 🖊
    Especially if you intend on hosting clients, make it a welcoming place. If you’re working from home choose a cafe or restaurant that sets the standard you want your business to reflect.
  8. Is your name readable? Choose a font that’s easy for people to understand and decipher. There are few things worse than trying to spell or explain your brand name to someone. 🖊
    Another reason why it’s important to get feedback on your final version of your logo.
  9. When you think about Sydney as a “brand” what do you think of?
    The harbour?
    The coat hanger – our iconic bridge?
    The Opera House?

    When you’re developing your business brand, consider the elements you want to be remembered. ➰
    Try and work these into your brand name, tagline, colour scheme! ⤵️
  10. Never underestimate the value of a professional!
    They’ll help define and “shape” your brand logo, any graphics and documents you require. 🖊
    We have a range of graphic designers that we call on for our own work and that of our clients. 🖊
    If you need a referral, let us know. We’re always happy to connect you with one of our fabulous service providers.

Contact us today to see how we can help your branding needs

Video marketing in 2017

Recently I contributed my thoughts to a piece on Video Marketing and Social Media in 2017.

As I see it, video MUST be a part of your social media and general marketing activities. If only for the higher levels of engagement it offers.

As the article points out “A study of Australian users revealed that social media users watch 51 minutes of video content every day.”

If you’d like to read more about my thoughts CLICK HERE. 

To discuss how video marketing can help you business, contact Pursuit Communications today, for an obligation free consultation.

Three tips to take your Instagram account to the next level

If you’ve joined me over on Instagram you would have seen my three tips for taking your Instagram account to the next level. 

Here’s a wrap-up of what I covered.

  1. ROCK your biography. This is your chance to highlight what it is you do. Use strong words and make sure the link drives traffic to your product or service AND you’ve referred to it in your most recent post.
  2. Style your posts. Check out our feed as an example.  Keep it consistent, don’t make it too hard to replicate (remember you’re going to be using this style day-in and day-out!) and make sure it’s easy on the eye. No harsh colours or hard to read fonts. 
  3. Use other apps to UP your game. There are so many apps out there to make the most of your images. My current favourite app? Adobe Spark. It takes your images to the next level! 

 

If you like these tips and you’re trying to decide which channel best suits you sign up to the “Which Social Media Channel is for Me” service. Alternatively, if you’re looking for more direction on Instagram or Facebook why not sign up to our Social Media Audit. 

 

Mother’s Day

It’s not *too* late if you’ve left promoting your Mother’s Day products.

Below I’ve shared my top tips to get customers buying in the last-minute rush.

 

*Offer discounted or free express postage – and offer to send directly to “Mum” or “Nanna” rather than to the purchaser, and include gift-wrapping for a nominal fee.

*Use Social media – use Instagram Stories, Facebook LIVE to promote your products, show them in-situ and ask customers to send their images and share these!

*Offer gift-vouchers; they’re great for those “last-minute Larry’s” out there who inevitably leave shopping right until the last second.

*Reward customers with discount upon completion of purchase, this will get them coming back for more!

*Share your business posts on your personal pages; your friends and family are your greatest supporters, so get them to share too!

15929-happy-mothers-day-watercolor

Why *where* you meet is as important as who you’re meeting

Most of us will have been in the situation where we’ve met someone, a potential client or colleague even family or friends at a location that just isn’t right.

Remember how that made you feel?

That’s why, whenever I ask to meet someone I always like to meet somewhere where the service is nothing short of A+, the variety of food and beverages can cater to whatever situation, so coffees in the morning that can extend to morning tea or even lunch if I need to spend longer with a client and the venue *must* be in a central location that’s easy to access for everyone.

Recently, I had a meeting in the city and told my followers via Instagram Stories that the location was one of my all time favourite locations to meet when I’m in the city.

Why is this location one of my favourites?

Beyond the reasons listed above; there’s a WOW factor, the subtle lounge music that’s playing softly in the background, the ease of parking or access via public transport and the fact that it’s in a location that’s easily recognisable, even if you aren’t overly familiar with the CBD, you can find this place in an instant!

Now, before you’ve even met with a potential client or whoever it is you’re meeting, remember you want them to feel at ease and confident they can reach the meeting destination without any difficulties.

So where you meet, is as important as who you’re meeting.

Tell me, where do you like to meet?

Do you want to know my preferred meeting places?  

Fill in the form below and I’ll email you my list of top places to meet in Australia.

Creative Lady!

It’s been a week of “ticking things off”.
Firstly, I launched my FREE 15 Minute sessions – click HERE for more details on this.

Today, I’m excited to share that my listing on Creative Lady is now live. I’m joined by 100’s of other creative ladies around the world, all willing and ready to help YOU get your projects done.

Check out my listing and the Creative Lady website HERE

What have you achieved this week?

Why I might switch to a Google phone

Last week Google released their PIXEL phone. I’ve been reading various blogs about the benefits of the phone.

While THIS BLOG is specifically targeting PR professionals, the reasons for switching to a Pixel could be applied to anyone really.

I really like the idea of being able to search specifically for photos and while you can do this (in limited capacity) with the iPhone, it would appear on the surface that the Pixel takes searching to the next level. (Shouldn’t be a surprise coming from Google).

What features would you like from a mobile device?

-Brooke

 

PR tip – The importance of knowing where to start

Public relations can be complicated at the best of times. Kknowing where to start with a PR campaign can be daunting to those unfamiliar with what’s required. PR can also be mistaken for advertising (and vice-versa) to those who don’t quite understand the difference.

In this post we’ll look at the difference between advertising and PR and why, before you commence any marketing activity it is essential to know which method (or indeed a combination) will suit your business.

The main difference between advertising and PR is that, in simple terms advertising is a “paid for statement” where PR works to generate buzz (or “free publicity” if you will) through a variety of outlets.

Some would argue an advertisment (depending on the amount of money you have to spend and length of advertising time) has a longer shelf-life than that of a single press-release.

The differences are many – but used together advertising and PR has the potential to generate a significant buzz for your business.

Which is why as a business owner or someone in charge of marketing  you need to do your research first and investigate what your company needs.

Is it a story that needs to be told?

Do you need to promote a new shop-front opening?

Is it a sale that’s happening in a month?

Has your business reached a significant milestone?

For the above it can be argued that a PR campaign would suit examples one and three and advertising for two and four. In all four examples certainly a combination of PR and advertising could be even more effective.

Why?

An advertisement for a sale would certainly be better than trying to “pitch” a story to a journalist about sale, unless of course it’s about Marilyn Monroe’s dress!

Compared to a story about the business – that might involve an accomplishment, award nomination or donation to local community -which all “suits” PR angles.

It’s all about understanding what you want to say about your business and the best way to say it.

Within any comprehensive marketing campaign there should be allowances for both advertising AND PR. Most agencies will appreciate that not all budgets extend that far and should be able to provide some guidance or suggestions to get you started.

Pursuit Communications can help clarify your marketing business needs and point you in the right direction, so you know where to start!

To contact us use these details.