Instagram Fact V Fiction

One of our offerings at Pursuit is social media management.

We pride ourselves on creating great content, that will engage and drive results for your business.

We also make sure we’re all over what’s fact and fiction when it comes to social media.

Below you’ll find some clarification about some of the myths that have been circulating about Instagram.

  1. Shadowbanning is a real thing…

Nope. FALSE. Instagram has stated, “it doesn’t hide people’s content for posting too many hashtags or taking other actions”. **

 

2. Instagram will “punish” your account if you don’t post at least once a day

What? I’m sorry, how does this even make sense? In Australia alone Instagram has 9,000,000 Monthly Active Australian Users (FB/ Instagram data)*. Trying to monitor all that data alone is a mammoth task.

Instagram is (and always has been) about quality over quantity.  

So think about your style and what your customers will want to engage with, remember you’re posting for THEM, not for yourself.

Suffice to say this one is also FALSE.

 

3. The old “Only 5%, 7%, 10% of my audience will see this post, please comment to ensure more people see this post” post!

Instagram reached out to users via Twitter to clear this one up. They said; “What shows up first in your feed is determined by what posts and accounts you engage with the most, as well as other contributing factors such as the timeliness of posts, how often you use Instagram, how many people you follow, etc.”**

So drops in engagement are due to content not anything behind the scenes.

 

There are dozens if not hundreds more that we could clarify – and new myths popping up every day.

If you’d like some advice regarding social media, give us a call. We’d love to have a chat and share some ideas on how we think this medium could work wonders for your business.

 

Photo by Katka Pavlickova on Unsplash
*= Source
**= Source

Insta tips from our Intern

Our Intern Jordyn has created a list of the ways to make your Instagram profile stand out. 

Image quality is my number one tip. Make sure the image is high quality (not blurry) and it looks good on your grid (ask yourself does it flow with the image before it?) and matches with the overall aesthetic.
Hashtags are a great way to reach a niche audience. Use a few of the most important hashtags where appropriate within the caption and then paste up to 30 hashtags in the first comment of your post.
Stories are a fun way to engage your audience in recent activity. Share ‘behind the scenes’ content or get creative with campaigns and videos i.e. share a sneak peak of your ‘new post’ on your grid to redirect your followers to your insta page.
These Insta tips are important in boosting engagement of your targeted audience and current followers. Ensure you use the best quality camera that is available to you, a professional camera would be the ideal option for maximum aesthetics of your grid.
Instead of using ‘general‘ hashtags, use hashtags that are directed more toward the audience you want to reach i.e. hairdresser and add the location on the end and this way it is easier to reach your niche audience.
Make sure to utilize all the options that stories provide you i.e. the hands-free option is a great way to make short videos of recent activity or a way to discuss your latest project with your followers and overall making your stories look more professional.
Finally, have fun with it, you don’t want to get too bogged down in the specifics!

5+ Ways to Improve your Instagram

The most recent #b2bpc series on our Instagram we covered “Five ways to improve your Instagram.”

So lets jump in to the tips;

  1. Plan. It’s one of our favourite four letter words!
    ✔️
    There are sooo many resources out there to help you schedule your posts, stories – that there’s really NO excuse not to have a strategy for your Insta. ✔️
    Many scheduling tools will allow you to move your posts until you have a layout that suits! ✔️
    If you need assistance with this – Contact US! 


  2. Your Audience – or YOU yes this is about YOU! Yes YOU reading this right now.
    You are the reason I’m offering these tips. I write these to benefit your business.
    Your feedback, comments, likes tells me what you’re enjoying & what’s not so good.
    Ultimately it all plays a part in what you’re looking at right now. My feed. So in fact it shouldn’t be “my” feed, it’s yours.


  3. Your biography is your story. 🏈
    It’s your “30-second” commercial.
    Just like the #superbowl commercials, it’s priceless and the best ones always stand out!🥇
    Check out the @pursuitcommunications bio for an example. 🏆

  4. post at the right time 🕰
    What’s the right time?
    🤷🏼‍♀️
    If you have a business account you’ll be able to explore your insights and get this data. ⏰
    So make time every day to check your insights, write down the best times and post when you have the highest level of engagement!
    💁🏼‍♀️
    Remember to check your engagement times regularly to keep the momentum.


  5. It’s all about the #hashtag !
    If you aren’t following hashtags in your account- you’re missing out on connecting with likeminded businesses and potential clients!🙋🏾‍♀️
    Think for a minute like a customer. 🤷🏼‍♀️
    What would you search to find your business?? 🤷🏻‍♂️Use those terms as hashtags and follow them!


  6. TURN. IT. ON. BABE! 😉
    Your notifications that is!
    Turn on notifications for businesses in your local area, businesses within your industry and comment, connect and watch your network blossom. 🌸🌺


If you need assistance with your social media channels – check our services to meet your needs here.