As part of our PR Intermediate course, we dive into the elements that should comprise of a comprehensive business plan.
We know only too well that budgets can be tight, so how do you start?
In this blog post I share some of the key elements of what should be part of your product inventory (and therefore included in your business plan!)
You start with a style guide and keeping it consistent EVERYWHERE. (Sorry for the caps, but it was needed!) What’s a style guide? Well in simple terms, it’s the fonts you’ll use for your business, the size of your logo… all that sort of “stuff”.
If you’re a physical store, does the feel of your store reflect what you’re sharing on socials?
What about your menus- if you’re a cafe? Do you have details of your socials on there? You want people to share the word right? A little reminder at the bottom is a must.
How about receipts? Invoices? Flyers? Do they all have best contact details for your business, return policy details (if needed), your logo?
If you’re a service-based business, does the tone of your email reflect the nature of your business? Do you have the luxury to communicate in a relaxed tone? Make sure it’s consistent with your business.
Then there are the logos of your business, the business “theme” colours, the way your logos are to be used and oh-so-much more.
Need help with this? Give us a call, we’re happy to have a coffee (face to face or virtually!) and share some more ideas that will specifically help your business reach its goals.