For those who aren’t “playing along” on Instagram, here’s what we shared in terms of press release basics.
- Have a template and keep it consistent
- Keep your contact details current
- Have the release in a format that suits the audience (editable word doc via email, PDF for your website)
- A readable font
- Include your logo!!
- Have a strong headline
- Have a summary of your release in your emails when sending
- Check your website links in the release all work
There is MUCH more to this list to a media release and I’d love to share these details with you.
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