Zoom take-aways part 2

In our next series of tips about Zoom sessions we look at three more essential areas when hosting meetings on Zoom.

We’re all missing the interaction of being in the office with our “work friends” and this first tip should help with this!

Tip one: If you’re having a team meeting, start with something fun. Don’t just start the meeting (unless it’s an urgent issue /crisis management meeting!)

Whatever you decide, remember, it doesn’t have to take long, something as quick and fun such as one round of Pictionary. Email a colleague with one or two pictures they have to draw and then get everyone else to try and guess.

Another quick and fun game is two truths and a lie, someone has to tell two things that have happened to them that are true and the third is a lie. Everyone has to guess which one is a lie!

It’s a great way to have colleagues connect and start with a bit of a laugh – which gets the endorphins going!

Tip two: Have an agenda, it’s so easy to get off-topic on Zoom, just as it is in face-to-face meetings. Make sure everyone who is required to speak, knows when they’re required to do so and how much time they have allocated to them.

Ensure the agenda is sent at least a few hours before the meeting is due to start (ideally the day before) so if there are any changes to be made, they can be done in time prior to the meeting starting.

If you find you’re going overtime, stop the meeting, check everyone’s schedules and if you can wrap it up quickly in the next 5 – 10 minutes.

Tip three: Note-taking is critical. Encourage people to take notes during meetings, but it’s just as important to ensure that someone is appointed at note-taker (or minute keeper for more official meetings).

If you’re leading the meeting, organise to check-in with the person taking the notes, and cover-off everything later the same day, so notes /important information can be sent to other team members ASAP.

If you’d like assistance with online events or coordinating large meetings online, please get in touch. Pursuit Communications can assist with online event management.

COVID media coverage shrinks so what’s the story now?

As reported in AdNews*, COVID-19 news coverage has been declining for the first time in nearly 3 months due to US protests, the return of NRL and impending start of AFL, so what will the story be in a week or so’s time?

The answer?

It could be YOUR business... Why shouldn’t it?

If you’ve pivoted, if you’ve changed direction completely, found a niche in your community or reached a milestone, this is the time to let the media know.

We’re entering yet another phase of the recovery process and as such, positive stories are in hot demand.

Especially those stories that can illustrate a direct connection between Government initiatives.

Why?

Because it boosts morale and it creates a sense of positivity within the community something that we all need right now.

So where do you start?

Just start thinking about the positives for your business, jot them down.

Have you been able to stay open? Have you hired extra staff? Are you starting that small business you always dreamed of starting? Have you created a product or service that’s really meeting the needs of your community?

Now you have your positive points down, I want you to think about what it took for you to get there.

Was it years of business experience? Perhaps it happened overnight?

With these two starting points I can assist your business secure the media exposure it deserves.

Now, finally, I want you click here and email us. Pop those points in the email and I will be in touch with the best media outlets to contact with your story.

 

-Brooke Simmons, Founder Pursuit Communications

 

 

 

 

 

 

*Story here

Service highlight: Getting ahead of the curve – What to do in post Coronavirus world… NOW?

As I’ve been progressing through the isolation period, one very important question has been front of mind for me.

What’s next?

It’s a question that can’t be answered on many fronts, however, there are some aspects that CAN be answered.

In the “Getting ahead of the curve” consulting service, there are many aspects that are considered for businesses interested in participating.

We look at:

*Previous activities carried out across advertising, marketing, public relations and social media

*Planned activities prior to COVID-19

*The new goals for your business in a “post-COVID-19” world

*Refining the best channels for communicating your message to get the maximum return on investment for your business

*How to best execute using these channels in plan format (an outline)

PLUS MORE!

But the question remains, why should I do this now when so much remains unknown?

The simple answer is because it’s VITAL to keep planning and forecasting.

Even if these plans have to change, a plan, in any case, is better than no plan at all.

If you’re interested in this one-hour session click here, choose COVID-19 services and the option will be the first one in the list, proceed to fill in your details and you’re booked in!

Wrap-up from our press release basics

 

For those who aren’t “playing along” on Instagram, here’s what we have shared in terms of making your media release stand out!

JPEG image-055AC392C2AD-1

  • Have a template and keep it consistent
  • Keep your contact details current
  • Have the release in a format that suits the audience (editable word doc via email, PDF for your website)
  • A readable font – so important, please avoid using comic sans!
  • Include your logo
  • Have a strong headline
  • Have a summary of your release in your emails when sending
  • Check your website links in the release all work
  • Have someone proof-read your media release
  • Don’t use industry jargon if you can avoid it
  • Have confidence in your topic area, and ensure your spokesperson is across everything that’s in your media release

 

There is MUCH more that could be added to this list, to create a stand out media release and I’d love to share these details with you.

CLICK here to book a FREE 10 minute consult either via SKYPE, Facetime, or if you’re on the Coast face-to-face.

I have a number of other services available at competitive prices. I’d encourage you to check them out.

-Brooke

 

FriYAY wrap-up 28 April

Another fantastic session with lots of attendees this afternoon in my 5pm Instagram chat.

Today I discussed – “Challenges” and the benefits of running one of these for your business.

We’ve all seen those challenges on social media, three days to a great body, 14 days to become your own sales rep and so on.

Are they beneficial? If you do run one, what do you get out of it? I discussed this and more.

Key points:

*Share your “Challenge” with a specific audience, don’t just share it to everyone, make it specific and then target those customers.

*KIS – Keep It Simple – it will make the challenge more enjoyable for everyone (you and the participants)

*Prepare ALL your content in advance – This way you’ll be ready to go and won’t be frantically creating documents or content at the last minute and you’ll be lest likely to have errors!

I do have some ideas for some challenges I can hold and if you’d like more details CONTACT ME.

Next up I discussed ShadowBanning on Instagram

This seems to be affecting a lot of businesses on Instagram. So what is it? It’s when your hashtags become undiscoverable, therefore your posts can’t be found and you’ll notice a decrease in the number of likes.

Key points:

*It’s POST BASED – NOT – account based

*There is a way to check if you’ve been shadowbanned, or if a particular post has been shadowbanned. CONTACT ME and I’ll send you the details.

Weekly wrap-up:

*Logies discussion and Samuel Johnson winning the gold!

*Radio ratings results; Alan Jones return provides boost for 2GB, and the interesting results for FM radio.

That’s it for this week. Hope you all have a great weekend.

 

Wrap-up of my FriYAY Instagram LIVE session

If you didn’t see yesterday afternoon’s FriYAY chat over on Instagram never fear, I’ll be hosting another FRIYAY chat on the 28th at 5.00 PM!

Here’s a summary of what you missed from yesterday.

PURSUIT LAUNCHES ONLINE OFFERINGS!
That’s right, here on this very website I’ve now listed 11, yes 11, different services for you to choose online and book.

If you’ve been asked to improve the awareness of your company’s brand, build a social channel or you’re looking for an engaging speaker, there’s something there for you!

Click here to see the offerings, book a session and see how your business can benefit.

Blogs / podcasts:

Next up I covered just some of the podcasts and blogs I listened to or read this week.
*I’m purchasing Mark Schaefer’s book KNOWN after listening to his talk from #SMMW17. It had that much of an impact on me. I shared my key takeaway points about his presentation.

* Guy Kawasaki is an evangelist who also spoke at SMMW17, if you can listen to any of his previous talks I highly recommend it.

*The podcast regarding Instagram advertising is from Social Media Examiner – featuring Jenn’s Trends.

General news:

Finally, I covered three hot topics
*See my post on the Pursuit Facebook page about Mindy Kaling’s non-brand advertisement. I think it’s a winner.
*475 Visas and PR and marketing space, I shared my thoughts on this topic.
*LOGIES Weekend! Watch out #Melbourne I talked about who might nab the TV WEEK Gold Logie.

That’s a wrap – have a great weekend!
See you all next week at 5 PM FRIDAY on INSTAGRAM

Insights into public relations

I’ve been thinking about the best way to highlight the way public relations (PR) & social media works in the world, is to talk to those who use it / work in the industry / study it and employ ME to assist their business with their PR and social media goals.

So, over the coming weeks, I’ll be sharing some insights from some of those in my networks to show YOU how PR and social media works.

If there’s a question you’d like me to address, please pop it in the comments below.

I’d love to answer your questions, or have one of our guest bloggers answer it for you!

Creative Lady!

It’s been a week of “ticking things off”.
Firstly, I launched my FREE 15 Minute sessions – click HERE for more details on this.

Today, I’m excited to share that my listing on Creative Lady is now live. I’m joined by 100’s of other creative ladies around the world, all willing and ready to help YOU get your projects done.

Check out my listing and the Creative Lady website HERE

What have you achieved this week?

The Ed Sheeran effect

Unless you’ve been under a rock, it’s hard not have seen or heard one of the two new songs from hitmaker Ed Sheeran.

Ed’s currently on a promotional tour of Australia and it appears to be doing great things for him, with his two newly released songs placed at one and two on the ARIA charts

So, what lesson can we take from Ed?

Well, there’s many but the one I’d like to focus on today is that simplicity wins, always.

Ed takes to stage, television and radio studios with just a guitar and that sublime voice of his. Now, that is a skill in itself there’s no taking away from that.

But there’s no bells and whistles, just as there shouldn’t be when it comes to promoting your business.

Simple messages, without fluff will always stand a better chance of cut-through than those with unnecessary words.

I’d like to take the opportunity to remind our readers that we’re still offering FREE PR advice – click here to answer two simple questions and I’ll get back to you with feedback.