If you’re following Pursuit Communications on Instagram (if not, you’re missing out!!) you may have noticed our posts have changed tone.
Now, I’m not talking about the “tone” of voice, I’m speaking from a visual perspective.
I’ve changed the colour of the posts for a number of reasons, here I’ve listed the top three
- The “Pursuit Red” background (while I LOVE it) was just too harsh on the eye
- The pinkish tone I’ve chosen now, is feminine, it’s calmer, it’s “me”
- The new tone also allows me to include (and acknowledge) a greater selection of relevant and colour suitable posts from others in the Pursuit feed
I’m also undertaking a self-audit, testing new hashtags and constantly trying to improve our metrics.
So how has this helped my business Instagram presence?
Colours play a huge factor in engagement, as does the content (but that’s for another post!), I’d like to think what I’m offering is relatable, if not helpful and finally by being able to share other posts and connect with the people behind those posts, also allows for greater connection / network building.
There are so many elements to consider when creating a post on Instagram. It really does take time and effort.
If you’d like to know how we can help YOU with your social media presence, check out the range of services here.